An Introduction To Blueberry Marketing Solutions

A little insight into what we do!

1. Strategic
Telemarketing
and Business
Development
Specialists

2. Blueberry Marketing Solutions is a strategic
telemarketing and business development specialist
based in Leeds. We work as an extension of our
clients’ businesses in a range of public and private
sector organisations providing strategic business
development and telemarketing services such as
appointment setting, market research and data
cleansing.
Here is some insight into the way we work:
All of our work is undertaken in line with our clients’
brand, needs and as an extension of their business
Our strategic approach encompasses planning,
delivery and analysis, focusing not only on meeting
your specific objectives, but also identifying
opportunities for cross-selling, partnerships and
potential new target markets. We also look to obtain
market intelligence and competitor information
that is invaluable for our clients’ future marketing
strategies
We use our accumulated experience to bring a fresh
perspective to all of our client’s campaigns, giving
‘best of breed’ advice that transcends industries and
brings new ideas to your marketing strategy
Our experienced, fully salaried account managers
have a versatile and adaptable approach to new
business generation. Working in a non-scripted
manner differentiates us from a call centre operation
and encourages two-way conversations where we
engage with prospects to get the most from every
single call
Business development with Blueberry is a two-way
process and we will do everything we can to ensure
that your campaign succeeds and we can develop a
mutually beneficial long-term relationship
If you have any questions or would like advice on
any aspect of business generation, please visit our
website at www.blueberryms.co.uk or call us for a
chat on 0113 2005200.
About
Blueberry
and how
we work:

3. Our diverse client base all have different reasons
and objectives for working with Blueberry,
from developing new business to ensuring their
current customers are happy. Here are some
of the scenarios they faced before bringing in
Blueberry as an extension of their operations…
Referrals are drying up: “We’ve always benefited from
referrals and word of mouth recommendations but these
are slowing down in numbers and we want to regain
control”
Sales people need to be out more: “My sales people
were hired for their ability to sell in face-to-face situations,
I want them to be out more and therefore need support
with the initial prospecting activities”
Upcoming events: We’re holding an event to showcase
our products and services and have invested in the venue,
catering and speakers time. We need to be able to ensure we
get enough ‘bums on seats’ to make the event a success”
We need to sort out our database: “Our database has
grown over the years from enquiries, bought lists, business
cards etc and I want to make sure it is clean and manageable
to ensure time and money spent prospecting from it is not
wasted”
I need to support my in-house team: “I have an in-house
telemarketing team and need to be regularly supplying them
with clean, targeted data to give them the best possible
opportunity to meet their targets”
I need to get in front of people: “We’re an SME and
really believe in our offering, we just struggle to get in front
of the right decision makers”
What do people think about us: “We launched a new
product, service or initiative last year and don’t really know
how it has been received or what improvements our target
market wants us to make. I also don’t know how to go
about finding out!”
Why our
clients have
chosen to
work with us

4. Lead generation
Through telemarketing we can identify relevant
decision maker details and with regular contact we can
guide prospects through the decision making process,
encouraging the possibility of business in the future. We
are also able to obtain more specific information such as
competitor activities, buying patterns or contract terms.
Appointment setting
In conjunction with lead generation we aim to arrange
highly qualified sales appointments. Calling from our
client’s businesses, our approach is centred on forming
relationships, not just benefiting from quick wins. It is
imperative for all arranged meetings to be fully qualified
and likely to result in conversion. It is also our approach
to identify short, medium and longer term opportunities
and vital that our meetings fit in with your existing
commitments and that you have enough time to complete
the follow-up activity required.
Customer satisfaction surveys, feasibility studies,
market research
Through a telephone and online approach, Blueberry are
able to assist clients with developing and strengthening
their understanding of their customers, prospects, lost
leads, lapsed clients and target markets. Using both
qualitative and quantitative research methods and as well
as collating responses, we can develop the format of the
survey and the questions themselves with you, identifying
the database to be surveyed and analysing and reporting
on the findings.
Seminar, event and conference booking
Running an industry-focused event or seminar can be an
excellent way to open up prospects. As well as helping
clients to get ‘bums on seats’ we have profiled their target
markets and followed up invitations with calls and emails.
If you are organising an event or seminar, Blueberry can
take the headache out of ensuring the desired amount of
people attend so that your event is a success and then be
on hand to conduct valuable feedback collection after it
has taken place.
Here is
an insight into
the services
that we
provide:

5. Data cleansing
This service is often overlooked but can make the difference
between a successful and unsuccessful marketing campaign.
By making sure that all data is clean prior to the start of any
marketing exercise you will ensure that your money is not
wasted on a badly targeted campaign as a result of incorrect
and out-of-date data. This is a particularly useful service prior
to a large-scale direct mail or email marketing campaigns.
Data profiling and purchasing
Blueberry work with a number of clients to accurately profile
and purchase targeted database lists to be utilised for sales
and marketing activity. Data can be profiled on a number
of different criteria, the main ones being location, industry,
business activity, turnover or number of employees. Specific
decision maker contact details are available including names,
positions and email addresses, for MDs, HR, marketing, sales,
telecoms and facilities managers. Blueberry can advise on all
aspects of databases, providing speculative data counts and
costs before you look to purchase.
Database management
Managing and maintaining large customer or prospect
databases often presents a series of challenges that prevent
your information from being used in the most effective manner.
Our clients will often be working from a number of different
data sources and need to have a centralised, more manageable
database. This allows them to categorise, interrogate and run
queries on their key demographics which assist them in their
additional marketing activities by ensuring minimal wastage
through mail or email shots. Blueberry are specialists in
database management, working with a number of clients to
provide more efficient management of their data.
Email marketing
Email marketing is a cost-effective method of increasing brand
and product awareness throughout your target market. A
well-designed campaign using a properly managed mailing
list will give response rates which are much higher than direct
mail for a fraction of the cost. Blueberry will then monitor
response rates and conduct targeted calling based on their
results. It is cheaper to retain existing customers than pick up
new ones, and an email campaign informing your existing
customer base of any upgrades, offers or new products is a
low-cost method of customer maximisation.

6. Blueberry has developed a personal approach to
telemarketing, allowing for the generation of fully
qualified leads over a sustained period of calling. We focus
on relationship building, not large volume calling and
high pressured sales. Because of this, we don’t use scripts,
headsets or automatic dialers, and we are not a call centre,
employing only focused personnel with a genuine interest in
our clients’ business.
At Blueberry we understand that outsourced telemarketing
is a risk to many clients, so we provide documentation every
step of the way. Our clients receive weekly updates from
their dedicated account managers. It’s important that we
document everything we do so you know exactly where
your money is going, which allows us to keep our costs as
transparent as possible. This also acts as an invaluable tool
to influence future strategies and targeting, as we provide a
range of findings and strategic recommendations based on
our conversations.
Our motto is ‘two ears, one mouth’, and we aim to use
them in this proportion. Our telemarketers are experienced
in overcoming common objections faced by telemarketers on
a day-to-day basis and it is due to the experience, expertise,
inquisitiveness and motivation of our team that Blueberry
has seen continual rapid growth. Internal incentives also
ensure results are delivered to our client’s budget and on
time whilst allowing Blueberry to develop long-term strategic
campaigns.
Return on investment is crucial for all marketing and
business development activity and this is something that we
are very aware of. The majority of our lead generation and
appointment setting campaigns generate the returns that
fund further work so obviously it is our own interests to
strive for this.
Telemarketing
comes with
a lot of
stereotypes…
Here is how
we look to be
different:

7. Here are
some of the
industries
we have
experience in:
The experience of Blueberry’s account managers
spans a range of company sizes, industry verticals,
and campaign models. We are also well-versed in
talking to different decision makers, whether they
are managing directors, end users, partners, referrals
or customers, depending on the individual project
and it’s specific aims.
We currently have clients and recent successes within the
following areas:
• IT / Technology
• Consultancy
• Finance
• Pharmaceutical
• Creative / Design Industries
• Print
• Manufacturing and Engineering
• Hospitality / Leisure
• Facilities Management
• Health & Safety
• Utilities Provision
• Energy Management
• Education
• Public Sector and Local Government
• Professional Services
• Event Management
• Charities
• Government Advisories
• Construction
• Marketing Agencies
• Telecommunications
If you would like to learn more about our work in any of
the specific areas then please either call us on 0113 2005 200
or email on [email protected].
We can provide you with specific cases studies or guide you
through how we have used our different services to assist
our clients.

8. Aire Street Workshops | 30-34 Aire Street | Leeds | LS1 4HT
T: 0113 2005200
F: 0870 333 3357
E: [email protected]
• We are a flexible resource, meaning you don’t need to
add to your permanent head count, pay PAYE, NI, annual
leave or sickness
• You don’t need to utilise your internal resources
constantly training and managing us
• We don’t need incentivising by you, we do that
ourselves
• As we are not based within your office environment
there are no distractions meaning that we can focus
100% on your campaign
• Our KPI’s ensure that we do everything we can to
maximize results
• Our experience across a range of campaigns and industry
verticals means that we have a lot of value to add and
experiences to share
• You don’t have to deal with the added stress of recruiting
the right individuals, spending on the necessary
equipment and phone lines
•Our lead time allows us to get started and get results
coming through that meet your objectives, often within
a month
Even if you have never considered business
development outsourcing as an option, we have
the advice and expertise on hand to help you decide
whether or not it is right for your business, your
team and your strategy.
Here are some
of the reasons
why we think
you might want
to consider
partnering
with Blueberry
Marketing: