Análisis Crítico del discurso en la educación y el aprendizaje

Análisis crítico del discurso

1. ANÁLISIS CRÍTICO DEL DISCURSO

2. ACD El Análisis Crítico del Discurso (ACD) es un tipo de investigación que se centra en el análisis discursivo y estudia, principalmente, la forma en la que el abuso de poder y la desigualdad social se representan, reproducen, legitiman y resisten en el texto y el habla en contextos sociales y políticos .

3. ACD el estudio del discurso con una actitud . Las actitudes forman parte de nuestra vida y de nuestro comportamiento. Poseemos múltiples actitudes. Son aprendidas y las adquirimos en el transcurso de nuestra interacción social, a través de las distintas agencias de socialización .

4. ACTITUDES

5. generan influencia en los individuos Interés común AMISTAD GRUPOS DE REFERENCIA AGENTES DE SOCIALIZACIÓN FAMILIA valores, creencias que influyen en sus opiniones ESCUELA pares y maestros, que implica conocer reglas, aceptar nuevas opiniones y normas de convivencia MEDIOS ORGANIZACIONES se forman en torno a una causa común Formas masivas de generar opiniones

6. Características de las actitudes El interés propio Ias actitudes son guías de comportamiento. La identificación social La actitud como mecanismo de cohesión. La persuasión emerge como mecanismo idóneo Conexión entre actitud y valores Como valor y mandato a seguir ‹#›

7. PROPIEDADES ACD Se enfoca, principalmente, en problemas sociales y cuestiones políticas , en lugar de solo estudiar las estructuras discursivas fuera de sus contextos sociales y políticos. Este análisis crítico de problemáticas sociales es, usualmente, multidisciplinario. En lugar de meramente describir estructuras discursivas, trata de explicarlas en términos de sus propiedades de interacción social y, especialmente, de estructura social . Más específicamente, el ACD se centra en las formas en las que las estructuras discursivas representan, confirman, legitiman, reproducen o desafían las relaciones de abuso de poder (dominación) en la sociedad .

8. CARACTERÍSTICAS ACD El ACD aborda problemáticas sociales. Las relaciones de poder son discursivas. El discurso constituye sociedad y cultura. El discurso tiene implicancias ideológicas. El discurso es histórico. La relación entre texto y sociedad es mediada. El análisis discursivo es interpretativo y explicativo. El discurso es una forma de acción social.

9. ACD MACRONIVEL El poder, la dominación y la desigualdad entre grupos sociales son términos que, típicamente, pertenecen a un nivel de análisis macro.

10. MICRO NIVELES DEL ANÁLISIS Miembros-grupos: instituciones, miembros de las instituciones y sus lenguajes Acciones-proceso: partes constituyentes de acciones y procesos sociales grupales , como la legislación, la elaboración de noticias o la reproducción del racismo. Contexto- estructura social : parte o constituyentes de la estructura social Es decir, los contextos “locales” y “globales” están estrechamente relacionados, y ambos ejercen restricciones sobre el discurso Cognición personal y social : ambos tipos de cognición personal y social (memoria individual, conocimiento y opiniones), así como aquellas compartidas con miembros de su grupo o cultura en su totalidad.

11. PODER controlar indirectamente (algunas de) sus acciones, como ya sabemos que ocurre en el caso de la persuasión y la manipulación. Cerrar el círculo del discurso-poder significa, finalmente, que aquellos grupos que controlan el discurso más influyente tienen, a su vez, más oportunidades de controlar de manera indirecta las mentes y las acciones de otros el acceso a formas específicas de discurso – por ejemplo, el de la política, los medios de comunicación, la educación o la ciencia- es, en sí mismo, fuente de poder (van Dijk 1996).

12. Preguntas orientadoras ¿Cómo controlan los grupos poderosos el texto y el contexto del discurso público? ¿Cómo dicho poder discursivo controla las mentes y las acciones de los grupos menos poderosos, y cuáles son las consecuencias sociales de tal control, además de la desigualdad social? ¿Cuáles son las propiedades del discurso de los grupos, las instituciones y las organizaciones poderosas, y cómo dichas propiedades

13. Control de la mente Si controlar los contextos y las estructuras del texto y el habla es la principal forma de ejercer poder, controlar la mente de las personas a través de esos discursos es una manera indirecta pero fundamental de reproducir la dominación y la hegemonía. Efectivamente, el control del discurso busca incidir, generalmente, en las intenciones, los planes, el conocimiento, las opiniones, las actitudes y las ideologías del destinatario –así como en sus acciones consiguientes-

14. Modelos mentales son las representaciones subjetivas de eventos, acciones o situaciones sobre las que se trata un discurso –y por lo tanto, dichos modelos tienen una naturaleza semántica referencial-. Entender o interpretar el discurso sobre eventos específicos.

15. Modelos mentales

16. Discursos de dominación Morfología: utilizar diminutivos. Léxico: legitimar el delito Pronombres:Diferencias de poder, deferencia y cortesía entre hablantes y receptores son típicamente marcadas por pronombres. Sintaxis y léxico: eufemísticos para mitigar su responsabilidad por la violencia contra las mujeres Metáforas: las metáforas pueden ser utilizadas como razones Narración: Las narraciones indican identidades sociales Conversación. Muchas propiedades del habla muestran diferencias de poder o de estatus

17. FENÓMENO SOCIAL TIPO DE DISCURSO ESTRUCTURA SOCIAL AGENTE DE SOCIALIZACIÓN FORMA DEL DISCURSO ACTITUDES COGNICIÓN ,

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20. Our goals Mercury It’s the closest planet to the Sun and the smallest in the Solar System Venus Venus has a beautiful name and is the second planet from the Sun Mars Despite being red, Mars is actually a cold place. It’s full of iron oxide dust

21. What sets us apart? Despite being red, Mars is a cold place, not hot Venus Venus is the second planet from the Sun Jupiter It’s the biggest planet in the Solar System Mars Saturn Saturn is a gas giant and has several rings

22. Awesome words

23. —Someone Famous “This is a quote, words full of wisdom that someone important said and can make the reader get inspired.”

24. A picture is worth a thousand words

25. 31 0, 000 Big numbers catch your audience’s attention

26. 9h 55m 23s Is Jupiter's rotation period 333,000.000 Earths is the Sun’s mass

27. 25% Despite being red, Mars is a cold place 50% Venus is the second planet from the Sun 75% Saturn is a gas giant and has rings Budget Mars Venus Saturn

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31. KPI overview Outreach Neptune is far away from us Compliance rate Mercury is the smallest planet 30% Earth is blue 70% Mars is cold 1,200 Jupiter is big 1,200 Saturn has rings 1,800 Venus is hot Follow the link in the graph to modify its data and then paste the new one here. For more info, click here

32. Our team Jenna Doe You can speak a bit about this person here John Jimmy You can speak a bit about this person here Sara bones You can speak a bit about this person here

33. Our evolution M ercury Mercury is the closest planet to the Sun Venus Venus is the second planet from the Sun M ars Despite being red, Mars is a cold place Jupiter Jupiter is the biggest planet of them all 2XXX 2XXX 2XXX 2XXX

34. Strategy G oal Key action 1 Key action 2 Earth Mars Jupiter Neptune 1 2 3 4 Venus is the second planet from the Sun Saturn is composed mostly of hydrogen Earth harbors life Mars is a cold place Jupiter is a gas giant Neptune is far away

35. Key actions items First quarter Second quarter Third quarter Key action 1 Describe your items for the quarter here Describe your items for the quarter here Describe your items for the quarter here Key action 2 Describe your items for the quarter here Describe your items for the quarter here Describe your items for the quarter here Key action 3 Describe your items for the quarter here Describe your items for the quarter here Describe your items for the quarter here

36. Market share Mars is actually a very cold place, not hot Mars Mercury Mercury is the closest planet to the Sun Follow the link in the graph to modify its data and then paste the new one here. For more info, click here

37. SWOT analysis Despite being red, Mars is a cold place, not hot Strengths Venus is the second planet from the Sun Weaknesses It’s the biggest planet in the Solar System Opportunities Threats Saturn is a gas giant and has several rings S O W T

38. Sales funnel Despite being red, Mars is a cold place Awareness Venus is the second planet from the Sun Interest Jupiter is the biggest planet of them all Decision Purchase Saturn is a gas giant and has several rings

39. Mars is actually a very cold place, not hot Neptune is the farthest planet from the Sun Mars Neptune Competitor analysis Mercury Mercury is the closest planet to the Sun Venus Venus is the second planet from the Sun Jupiter Jupiter is the biggest planet of them all Saturn It’s composed of hydrogen and helium

40. Buyer persona profile Interest M otivations 30% 50% 20% Bio Age: 28+ years old Gender: Female Location: United States Income: $1500 Occupation: Teacher Education: Teaching Degree Pluto The Sun Ceres Mars 20% Mercury 50% Saturn 30%

41. References AUTHOR (YEAR). Title of the publication . Publisher AUTHOR (YEAR). Title of the publication . Publisher AUTHOR (YEAR). Title of the publication . Publisher AUTHOR (YEAR). Title of the publication . Publisher AUTHOR (YEAR). Title of the publication . Publisher AUTHOR (YEAR). Title of the publication . Publisher AUTHOR (YEAR). Title of the publication . Publisher AUTHOR (YEAR). Title of the publication . Publisher AUTHOR (YEAR). Title of the publication . Publisher AUTHOR (YEAR). Title of the publication . Publisher AUTHOR (YEAR). Title of the publication . Publisher

42. Month calendar Su M T W Th F S 30 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 3 Jupiter is the biggest planet of them all Jupiter Mercury Mercury is the closest planet to the Sun Mars is actually a very cold place, not hot Mars

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