ANALYSIS OF PATANJI AS A COMPANY UNDERSTANDING TEH BUSINESS

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1. Presented by: Yash Pandey (201832102) Professor: T.K. Chatterjee

2. Founded in 2006 by Acharya BalKrishna & Baba Ramdev ABOUT THE COMPANY Patanjali has a very high growth rate year on year ever since its launch has a turnover of Rs 10,561 Extensive sales channel of over 5000 distributors, 15,000 stores, and 100 megamarts. India’s second largest consumer goods company, second only to Hindustan Unilever. Foods, beverages, cleaning agents, personal care products, Ayurvedic medicine

3. COMPETITIVE ADVANTAGE 3

4. SWOT ANALYSIS

5. SUCCESS FACTORS

6. DISTRIBUTION CHANNEL FACTORY WAREHOUSE AROGYA DISTRIBUTORS CHIKITSALAYAS RETAILERS

7. 7 Built their distribution network to match the production, each outlet sends its demand to the central office at Haridwar 200-250 SKUs stocked with typically a weekly replenishment cycle Opened 1200 Chikitsalayas , 2500 Aarogya Kendra, 7000 open stores in villages, and 5600 marketing vehicle and launching 250 mega stores in tier-1,2 cities. Very good presence in semi-urban as well as rural market Products delivered to distribution centres first through Patanjali’s own transport system Distribution innovation DISTRIBUTION

8. 8 Adverting S First brand to be offered stand alone stores Sales in large volumes Lesser margins to organised retailers and mom –pop stores Presence in all major retail stores Reliance Retail, Big Bazar, FairPrice RETAIL MANAGEMENT

9. ORGANIZATIONAL STRUCTURE 9

10. Self Motivated Energetic and eager to learn Freedom to operate Value Driven 10 SALES FORCE

11. Comparative Analysis: PATANJALI v/s HUL

12. Comparative Analysis: PATANJALI v/s HUL 12

13. PATANJALI SUCCESS MANTRA 13

14. Thank You! 14