Analysis of the Contemporary External and Internal Strategic.pptx

Analysis of the Contemporary External and Internal Strategic

1. Analysis of the Contemporary External and Internal Strategic Environment Student Name: Student ID:

2. Introduction Business is concerned with all the activists of making money within an organisation . Business can be in several forms as per the law of any country. The business is developed and performed in an environment which is known as a business environment ( Damaschin , 2017). To be successful in a competitive market business organisations need to have applied unique and effective strategic plans. In this presentation, strategic plans and implementations will be analysed based on the effects of current market trends. The presentation is made for the Bluc Graphics company which provides graphics design services to customers in the United Kingdom (Walker, 2011). To justify, formulate and implement an effective strategy for business organisations , an analysis of the current positive and negative effects of the market trends is needed which was performed in the presentation for the company.

3. Background of the company

4. Industry Trends Analysis

5. Key Industry Trends

6. Positive Impacts to Bluc Graphic

7. Negative Impacts to Bluc Graphic

8. Alignment with Current Strategies

9. Current Capabilities and Resources

10. Recommendations The organisation need to focus on investing in design software and training. To improve design efficiency it should collaborate with tech companies. To ensure sustainability it should develop eco-friendly product lines. It should continue its involvement in research and development to meet the customer’s demands through new ways.

11. Conclusion Bluc Graphics faces both challenges and opportunities from the current market trends. The organisation can overcome its negative impacts by applying effective strategic practices with its current capabilities and resources. The trends encompass sustainability, digital transformation and technological solutions ( Frascara , 2022). In this situation, it is very important to adept these teams in the organisation's functions to secure their position in competitive marketing and offering service based on customer demands.

12. References Apasrawirote , D., Yawised , K. and Muneesawang , P., 2022. Digital marketing capability: the mystery of business capabilities. Marketing Intelligence & Planning, 40(4), pp.477-496. Damaschin , M., 2017. Impact of Creative Industries Development on Employment Structure in United Kingdom. In Simpozion ştiinţific al tinerilor cercetători (pp. 173-177). Dziobczenski , P.R.N. and Person, O., 2023. Graphic designer wanted: A document analysis of the described skill set of graphic designers in job advertisements from the United Kingdom. International journal of design, 11(2), p.41. Field, M. and Schaebitz , S.C., 2014, November. The market impact of architectural design solutions for housing retrofit in the UK. In Industries of Architecture. Frascara , J., 2022. Revisiting “Graphic Design: Fine Art or Social Science?”—The Question of Quality in Communication Design. She Ji: The Journal of Design, Economics, and Innovation, 8(2), pp.270-288. Graphics - signs, livery, apparel (2023) Bluc . Available at: https://www.bluc-graphics.com/graphicsservices (Accessed: 12 October 2023).

13. References Graphics - signs, livery, apparel (2023a) Bluc . Available at: https://www.bluc-graphics.com/shop (Accessed: 12 October 2023). Jedlicka , W., 2009. Sustainable graphic design: tools, systems and strategies for innovative print design. John Wiley & Sons. Murphy, L., Thomas, B., Swayne, H., Metcalfe, R. and Jones, J., 2007. An exploration of the skill and competence issues of an e-Business directed graphic design industry. International Journal of e-Business Management, 1(1), pp.22-36. Saputra, F., 2022. The Role of Human Resources, Hardware, and Databases in Mass Media Companies. International Journal of Advanced Multidisciplinary, 1(1), pp.47-55. Sperka , M. and Stolar , A., 2005, January. Graphic design in the age of interactive media. In 3rd International Symposium of Interactive Media Design. Istanbul: Yeditepe University. Walker, J.L., 2011. The Impact of Technology on Training in the Print Industry in Ohio (Doctoral dissertation, Bowling Green State University). Xie , H., 2023. Analysis of interaction function of modern graphic design based on technical-aided design. Journal of King Saud University-Science, 35(8), p.102828.