Analyzing contemporary fashion marketing strategy.pptx

The global apparel fabric market has been expanding rapidly over the last few years. The demand for high-quality and sustainable fabrics has increased due to a rise in awareness of environmental issues and an increasing demand for fashionable clothing. In this article, we will analyze the growth and trends of the global apparel fabric market by analyzing the information provided through reliable sources

1. DIRE DAWA POLY TECHNIC COLLEGE Textile garment and leather department Fashion design Level - 4 UC Analyzing fashion merchandising and marketing principles

2. LEARNING OUTCOMES At the end of the module the trainee will be able to: LO1 . Analyze types of fabrics& clothing market conditions LO2 . Analyze the characteristics of the clothing market LO3 . Determine marketing features of clothing product

3. Introduction: The global apparel fabric market has been expanding rapidly over the last few years. The demand for high-quality and sustainable fabrics has increased due to a rise in awareness of environmental issues and an increasing demand for fashionable clothing. In this article, we will analyze the growth and trends of the global apparel fabric market by analyzing the information provided through reliable sources.

4. According to sources, the global apparel fabric market is projected to reach a value of $200 billion by 2025. The market is primarily driven by the growing demand for sustainable and eco-friendly fabrics, as well as an increase in the number of fashion-conscious consumers. Additionally, the rapid expansion of the global textile industry and the availability of cost-effective raw materials have contributed to the growth of the market.

5. Types of Apparel Fabrics: The global apparel fabric market offers a wide range of fabrics, including natural, synthetic, and blended fabrics. Cotton, silk, and wool are some of the popular natural fabrics, while polyester, nylon, and rayon are common synthetic fabrics.

6. Blended fabrics , which are a combination of natural and synthetic fibers, are also becoming increasingly popular due to their ability to provide the desired characteristics of both types of fibers.

7. Trends in the Global Apparel Fabric Market: One of the major trends in the global apparel fabric market is the growing demand for sustainable and eco-friendly fabrics. Consumers are becoming more aware of the environmental impact of the textile industry and are demanding fabrics that are produced in a sustainable and ethical manner. Another trend is the increasing popularity of at leisure wear, which has led to a rise in demand for fabrics that are breathable, moisture-wicking, and quick-drying.

8. Availability of raw material Fibers are the raw material of textile industry. Fibers can be natural or man-made. Natural fibers are; obtained from wool silk cotton linen and jute.

9. Man made fibers include; nylon Polyester acrylic and rayon.

10. 1 Classification On the basis of origin, the textile raw materials are classified into two main categories