Angrybirds 2.0

BUS545 FINAL PROJECT | İSTANBUL BİLGİ UNIVERSITY

1. WHO WE ARE?

2. WHY WE ARE ANGRY?

3. I’m a bird with no wings Of course I’m angry

4. WHAT IS OUR MYSTERY?

5. WHERE WE FLY?

6. MOBILE GAMING 2.0

7. MOBILE GAMING 1.0 MOBILE GAMING 2.0

8. THE RISE OF MOBILE

9. SUCCESS FACTORS

10. FOCUS ON TOUCH SCREENS

11. SIMPLE YET ENGAGING CONCEPT

12. RIGHT PRICING STRATEGY

13. KEEPING THE POPULARITY ALIVE

14. HIGH PRODUCTION VALUE

15. THE FACTS/STATISTICS

16. ROVIO ENTERTAINMENT REPORTS 2011 FINANCIAL RESULTS 07.05.2012 | www.rovio.com Total revenue amounted to $ 106,3 million driven by strong growth in game download activity and consumer product sales .

17. Angry Birds Turned Down A $2.25 Billion Takeout Offer From Zynga

18. Some analysts have speculated that Rovio's market value could be between $6bn and $ 9bn

19. ANGRY BIRDS ADDICTION SYNDROME (ABAS)

20. MARKETING STRATEGY

21. TARGET AUDIENCE

22. Our target audience is Widespread, not concrete >:o

23. “Everybody plays it. It’s the one game that my five-year-old son plays with his grandfather.” Andrew S talbow General M anager of North America/ R ovio

24. FAN CONNECTION & RETENTION

25. “If you build a great experience for the fans, you will be successful. But if you are more focused on monetizing and you know, getting money out of people’s pockets, then that’s the wrong set of priorities.”  Peter Vesterbacka Mighty Eagle, Chief Marketing Officer

26. “The brand and the fans are @the heart of everything we do!” Andrew S talbow G eneral M anager of North America

27. The company answers fan mail, responds to Tweets, and takes user suggestions for levels and new birds seriously. Steady Relationship, Loyalty Let’s be Lovebirds

28. 5 year old creates latest Angry Birds level

29. MERCHANDIZING GAMES MOVIES TV CARTOONS COMICS

30. Advertising

31. CELEBRITY ENDORSEMENT

32. DAVID CAMERON JUSTIN BIEBER SALMAN RUSHDIE PAUL GASCOIGNE CONAN O'BRIAN JON HAMM MAD MEN’S DON DRAPER KYLIE MINOGUE

33. viral & PR When apple agreed to feature Angry B irds , R ovio came up with a YouTube video trailer of the mobile app with the goal of attracting interest. From being in the 600 th in the game apps chart, Angry B irds jumped to 1 st .

34. ANGRY BIRDS IN THE FUTURE & MAIN CHALLENGES Rovio Entertainment are preparing IPO for 2013, analysts peg their value at $9 billion!

35. Rovio’s CMO, Vesterbacka, hinted: "When Mario drives a car, it becomes Mario Kart . When Mario flies to space it's Mario Galaxy . Our birds will do things, and go to unexpected places .”

36. THE VOLATILITY OF THE GAMING MARKET VERY LITTLE BARRIERS TO ENTRY IN THE SMARTPHONE GAME DEVELOPMENT INDUSTRY MAIN CHALLENGES

37. PROGNOSIS Next Disney? Hmmm…

38. No place to fly >:o

39. ANGRY PRESENTERS Rana Keskin Aysel Altundaş Lerna Lort Murat Özlü