Report Highlight and Description According to the latest report by IMARC Group, titled "Annatto Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032," the global annatto market size reached US$ 223.9 Million in 2023. Annatto, derived from the seeds of the achiote tree, is a natural colorant and flavoring agent. Characterized by its vibrant orange-red hue, annatto is often employed to impart color to a variety of products, including cheeses, butter, and baked goods. This color stems from compounds called carotenoids, particularly bixin and norbixin, which are present in the seed's outer coating. Apart from its coloring properties, annatto is valued for its subtle flavor and aroma, described as slightly nutty, sweet, and peppery, which adds a unique dimension to various culinary preparations. It also finds applications in textile and craft industries, owing to its strong dyeing capabilities. Annatto's appeal extends beyond its aesthetic contributions. It's increasingly favored for its natural origin, aligning with the growing consumer preference for clean-label and organic products. This aspect is particularly significant in the context of rising health and environmental consciousness among consumers. Additionally, annatto is believed to possess certain health benefits, such as antioxidant properties, although these are subject to research. Its versatility, coupled with a relatively sustainable production process, makes annatto a sought-after ingredient in diverse industries, underscoring its multifaceted role beyond just a colorant. Request for a PDF sample of this report: https://www.imarcgroup.com/annatto-market/requestsample