Anthropology - On Culture and Cultural Knowledge.pdf

Concept and Attributes of Culture

1. ON CULTURE AND CULTURAL
KNOWLEDGE

2. Objectives:
a.Identify and explain the concept and features of
Culture and Cultural Knowledge.
b. Discuss the Models of Cultural Interaction and
Socio-Cultural processes

3. SIR EDWARD
BURNETT
TYLOR

4. Culture
•Cultura–tocultivate,grow,ortill
…“isthatcomplexwholewhichincludes
knowledge,belief,art,morals,law,customs,and
anyothercapabilitiesandhabitsacquiredby
manasamemberofsociety.”

5. QUALITIES/
CHARACTERISTICS
1). Culture is shared.
2) Culture is socially
learned and transmitted.

6. QUALITIES/
CHARACTERISTICS
•3) CULTURE REQUIRES LANGUAGE
AND OTHER FORMS OF
COMMUNICATION.
•4) CULTURE IS DYNAMIC, FLEXIBLE
AND ADAPTIVE.

7. QUALITIES/
CHARACTERISTICS
5) Culture describes
patterns of behavior and
social interactions
6) Culture emphasizes
acquired knowledge from
a group or society.

10. … “IS THE INFORMATION, SKILLS, ATTITUDES,
CONCEPTIONS, BELIEFS, VALUES, AND OTHER
MENTAL COMPONENTS OF CULTURE THAT PEOPLE
SOCIALLY LEARN DURING ENCULTURATION.”
CULTURAL KNOWLEDGE

11. BEHAVIORAL COMPONENTS

12. BEHAVIORAL COMPONENTS

13. BEHAVIORAL COMPONENTS

14. MENTAL COMPONENTS
1. NORMS (LAWS, FOLKWAYS,
MORES, TABOO)
2. VALUES (FILIPINO VALUES)

15. MENTAL COMPONENTS
3. SYMBOLS

16. MENTAL
COMPONENTS
4. CONSTRUCTIONS OF
REALITY
5. WORLDVIEW

17. •ENCULTURATION/SOCIALIZATION
•DIFFUSION
•Adoption and Adaptation
•ACCULTURATION
•Transculturation and Deculturation
•Assimilation vs. Accommodation
•INDEPENDENT INVENTION
(CONRAD KOTTAK, 2015)
SOCIAL & CULTURAL PROCESSES
This Photo by Unknown Author is licensed under CC BY-SA

18. CULTURE SHOCK
•The psychological or social maladjustment,
experienced when people encounter a strange cultural
situation for the first time. It is a frightening feeling of
alienation. It may result in adjustment problems.

19. CULTURE LAG
•“…compared to non-material aspects of culture including beliefs,
values, morals, etc. material culture changes more rapidly. In other
words, the non-material part always lags behind the material part.
The gap between the rate of changes in the material and the non-
material culture is referred to as 'culture lag’. Culture is changing very
rapidly in areas like fashion, dress, artifacts, beautification, art and
recreation. However, the pace of change has been very slow in the
sphere of religious beliefs and cultural values.”
(W.F. Ogburn, Social Change)

20. MODELS OF CULTURAL INTERACTION
•CONFLICT MODEL
•HOMOGENIZATION MODEL
•BLENDING MODEL
•LOCAL REMAKING MODEL

21. SALAMAT!