App-First & Cloud-Native: How InterMiles Boosted CX with AWS & Infostretch

How can enterprises leverage cloud to deliver the most value to their customers?

In this webinar, the travel and lifestyle reward company, InterMiles, discusses its continuous modernization approach using AWS services. By leveraging its AWS expertise, Infostretch helped InterMiles cut costs, improve performance and optimize operations. With a robust application in place, users were able to leverage their core and trending loyalty features such as hyper-personalization, gamification and micro-redemption. InterMiles, AWS and Infostretch covered the strategic, technical and practical aspects of managing a successful app modernization in AWS cloud, including:

• Modernization in Cloud: Kickstarting your modernization journey, the importance of continuous modernization and how to adopt a microservices model with reusable components between the native mobile and web platform. 
• Cost Optimization and Operational Efficiency: The cost and operational benefits of optimizing your operations and infrastructure by consolidating web and mobile platforms on AWS.
• AWS Well-Architected Review (WAR): Building a resilient cloud architecture and infrastructure using AWS Well-Architected Review (WAR) and identifying and addressing critical challenges with custom solutions.

Speakers:
Ketan Phanse, VP & Head of Information and Digital Technology, InterMiles
Shabir Rupani, Sr. Partner Solutions Architect, AWS
Deven Samant, Head of Enterprise Data and Cloud Practice, Infostretch

1. APP-FIRST & CLOUD-NATIVE: HOW INTERMILES BOOSTED CX WITH AWS & INFOSTRETCH  + +

2. PRESENTERS TODAY’S WEBINAR SHABIR RUPANI SR. PARTNER SOLUTIONS ARCHITECT KETAN PHANSE  VP DEVEN SAMANT HEAD OF ENTERPRISE DATA AND CLOUD PRACTICE

3. HOUSEKEEPING TODAY’S WEBINAR This webcast is being recorded. Your line is currently muted. Please submit any questions during the presentation by utilizing the Chat function. 1 2 3 Chat Raise Hand + +

4. Introductions Modernization in the Cloud App First & Cloud Native Modernizing with AWS Financial & Operational Outcomes AWS Well-Architected Framework Review What is it? Infostretch WAFR Process AWS WAFR: InterMiles Q&A Confidential Information – Infostretch Corporation – For intended recipients only. ©2021 Infostretch. All rights reserved. 4 agenda Today’s webinar

5. About intermiles Confidential Information – Infostretch Corporation – For intended recipients only. ©2021 Infostretch. All rights reserved. 5

6. Loyalty & Lifestyle Travel Payments Confidential Information – Infostretch Corporation – For intended recipients only. ©2021 Infostretch. All rights reserved. 6

7. WE ARE GROWING IN THIS JOURNEY 7 10mn members 150+ partners 33bn miles Confidential Information – Infostretch Corporation – For intended recipients only. ©2021 Infostretch. All rights reserved. 7

8. ABOUT INFOSTRETCH INTRODUCTIONS 100% digital focus Applying the latest digital tech, data and intelligence to help clients: modernize customer engagement open up new revenue streams engage with customers in new ways Solving the toughest technical challenges across the digital lifecycle Getting digital right the first time Big enough to matter – and small enough to care For enterprises, disruptors and market innovators UNITED STATES SILICON VALLEY NEW YORK CHICAGO EUROPE LONDON SUNDERLAND ASIA AHMEDABAD, INDIA PUNE, INDIA CHENNAI, INDIA BANGALORE, INDIA 1800+ DIGITAL PROFESSIONALS Confidential Information – Infostretch Corporation – For intended recipients only. ©2021 Infostretch. All rights reserved. 8

9. INFOSTRETCH & AWS INTRODUCTIONS - A TOP 100 AWS PARTNER AWS - POWERED Digital Engineering Offerings AVERAGE EXPERIENCE (YRS.) US & UK 10+ India 6+ 400 + AWS certified experts INNOVATION LABS DIFFERENTIATORS AWARDED SDP’S & COMPETENCIES NPS   84+ Industry Leading – Dec 2020 15+ ACCELERATORS Across Cloud Strategy, Migration, DevOps, Data, AI/ML, and Lifesciences Unique accelerators for faster time to market Client-first culture Distributed agile global team Data-informed user experience Progressive delivery Relevant Certifications Learning Paths Tool Kits & Accelerators Center of Excellence Innovation Labs Deep Technology Expertise Confidential Information – Infostretch Corporation – For intended recipients only. ©2021 Infostretch. All rights reserved. 9

10. Microservices based development Mobile App development Web app migration and modernization Gamification to increase user engagement Fitness & Lifestyle integration Tier based personalization CMS for mobile and web app (Content as a Service) Cloud architecture Cloud consulting Regular review of application workload to optimize cost and performance Creation and management of CI/CD pipeline Blue/Green deployment using CD Chaos Engineering Mobile app deployment pipeline for publishing to App Store/Play Store DevSecOps using various security tools Application and Infrastructure monitoring L2 & L3 support API test automation Mobile UI test automation Web UI test automation Web & App Implementation  Cloud Automation DevOps INFOSTRETCH & INTERMILES INTRODUCTIONS Confidential Information – Infostretch Corporation – For intended recipients only. ©2021 Infostretch. All rights reserved. 10

11. MODERNIZATION IN THE CLOUD Intermiles App Eco-System Modernizing with AWS

12. INTERMILES APP ECO-SYSTEM MODERNIZATION IN THE CLOUD Confidential Information – Infostretch Corporation – For intended recipients only. ©2021 Infostretch. All rights reserved. 12 Multiple Micro Apps Flights Hotels Fuel Experiences Dine

13. Modernizing with AWS: multiple-stack Infrastructure MODERNIZATION IN THE CLOUD Confidential Information – Infostretch Corporation – For intended recipients only. ©2021 Infostretch. All rights reserved. 13 WEB APP STACK 4 Servers 2 Servers Amazon EC2 Web & API Amazon EC2 MAC3 APIs AWS Cloud Private Subnet Private Subnet RDS Master RDS Slave Multi-AZ Multi-AZ Replication SQL Server SQL Server Auth0 SSO v SSO Token CloudWatch Alarm App Private Subnet E2C Instances ECS Cluster Public Subnet VPC NAT Gateway Bastion Instance Auto Scaling IAM Role SQS/ Queue Redis Cache Application Load Balancer Internet Gateway MULTI AZ/ HIGHLY AVAILABLE MOBILE APP STACK AWS Aroura MySQL

14. Modernizing with AWS: App Infrastructure All web APIs are migrated to containerized service Web frontend is migrated to containerized service as SSR SQL server data is migrated to Amazon Aurora Mobile and web app are now using the same APIs MODERNIZATION IN THE CLOUD Confidential Information – Infostretch Corporation – For intended recipients only. ©2021 Infostretch. All rights reserved. 14 Auth0 SSO v SSO Token CloudWatch Alarm App Private Subnet E2C Instances ECS Cluster Public Subnet VPC NAT Gateway Bastion Instance Auto Scaling IAM Role SQS/ Queue Redis Cache Application Load Balancer Internet Gateway MULTI AZ/ HIGHLY AVAILABLE AWS Aroura MySQL

15. Modernizing with AWS: MICROSERVICES MODERNIZATION IN THE CLOUD Confidential Information – Infostretch Corporation – For intended recipients only. ©2021 Infostretch. All rights reserved. 15 Corporate Data Center Moible Client Web Client Application Load Balancer Amazon Aurora Amazon Elasticsearch Service Mobile Database Fingerprint Database Pedometer Service Flight Service Dineout Service Static Service Profile Service SPM Service InterBook Service Engagement Service Fuel Service OTP Service Web – Next JS … MAC3 Service Client to Server Gateway BACKEND SERVICES FRONTEND SERVICES Authorization IP Whitelisting Header Modifications Request Validation Request/Response Sensitization Auth0 SSO Token Auth0 SSO Token ASMX Auth Auth0 SSO Token Authentication & SSO Token Auth0 Private- api.intermiles.com

16. FINANCIAL & OPERATIONAL OUTCOMES

17. 26 % KEY FINANCIAL OUTCOMES FINANCIAL & OPERATIONAL OUTCOMES   Total savings on Compute Instances Total savings on Database Instances Total savings on Network and Monitoring Infrastructure Total savings head counts Confidential Information – Infostretch Corporation – For intended recipients only. ©2021 Infostretch. All rights reserved. 17 13 % 26 % 25 %

18. KEY OPERATIONAL OUTCOMES FINANCIAL & OPERATIONAL OUTCOMES Microservices hosted using containers to improve resource utilization and development speed. Scalability, easy decomposition of modules, polyglot programming and rapid continuous deployment. Static hosting of portal for easy, quick and cheaper deployments. Common utility libraries across portal and mobile application to reduce effort and maintain integrity. Consolidated ACL. Easy decoupling of FE and BE with common API layer for better security and debugging. Streamline integration of external systems. Common logging and monitoring framework to provide better visualization of resources. Common CI/CD pipeline for web, API and mobile to improve operation efficiency. Common database to reduce complexity and latency. API first approach to improve overall delivery cycle. Better release management, streamline delivery pipelines and reduce time to market. Cost optimization through consolidation of skillsets, QA and deployment pipelines. Infrastructure Reusability Delivery Operations Confidential Information – Infostretch Corporation – For intended recipients only. ©2021 Infostretch. All rights reserved. 18

19. AWS WELL-ARCHITECTED FRAMEWORK REVIEW AWS WAFR – What Is It? Infostretch WAFR Process AWS WAFR: Intermiles

20. AWS  WAFR: WHAT IS IT? AWS Well-Architected Framework Review is a framework designed to provide high-level best practices and guidance to optimize how an organization builds and maintains its applications in the AWS cloud.  AWS WELL-ARCHITECTED FRAMEWORK REVIEW Security Reliability Performance Efficiency Cost Optimization Operational Excellence Confidential Information – Infostretch Corporation – For intended recipients only. ©2021 Infostretch. All rights reserved. 20 THESE ARE BASED UPON FIVE PILLARS OF SUCCESS: In addition, the AWS Well-Architected Framework Review helps clients build secure, high-performing, resilient, and efficient infrastructure for their applications and workloads.  At its core, the AWS WAFR defines key concepts, design principles, and architectural best practices for designing and running workloads in the AWS cloud. 

21. INFOSTRETCH WAFR ENGAGEMENT AWS WELL-ARCHITECTED FRAMEWORK REVIEW DISCOVERY BEGINS REVIEW SESSION WAFR PROGRAM ONE WEEK 1-3 HOURS DISCOVERY COMPLETION AWS Professional Principal Architect Cloud Analyst System Analysis Process Analysis Well Architected Framework Review Report Execution Plan (Architecture Improvements) Business Goals- Gap Analysis Infrastructure or Application Architect Enterprise Architect or Engineering Director Actionable items High Severity Issues (HSI) Prescriptive Guidance HSI RESOLUTION COMPLETED Status update / Summary Report Sign off Process Resource onboarding ~2-4+ WEEKS HRI Fixes Risk Assessment Mitigation Recommendations Identify the workload to be reviewed and the stakeholders Onboard & Prepare (2 day) Execute (2 day) Conduct FREE review using AWS Well Architected Framework & Guidelines Report & Discuss (1 day) Discuss High Risk Issues that requires immediate attention and recommendations & areas-of Improvements Remediation Confidential Information – Infostretch Corporation – For intended recipients only. ©2021 Infostretch. All rights reserved. 21 1 2 3 4

22. AWS WELL-ARCHITECTED FRAMEWORK REVIEW OF INTERMILES AWS WELL-ARCHITECTED FRAMEWORK REVIEW Confidential Information – Infostretch Corporation – For intended recipients only. ©2021 Infostretch. All rights reserved. 22

23. AWS WAFR: FINDINGS & MITIGATION AWS WELL-ARCHITECTED FRAMEWORK REVIEW               AWS Control Tower             AWS Trusted Advisor             AWS CloudTrail             AWS Secrets Manager             AWS Key Management Services             AWS Config             AWS Security Hub             AWS Inspector             AWS GuardDuty Confidential Information – Infostretch Corporation – For intended recipients only. ©2021 Infostretch. All rights reserved. 23 Before State After State

24. AWS WAFR: FINDINGS & MITIGATION Opportunity for better plan for Disaster Recovery , impact of not having DR strategy will be loss of data, loss of reliability, trust and reputation of brand, and loss of revenue during the downtime Mitigation Time: 4 weeks Implementation of backup and restore strategy as per RTO and RPO agreed with business CloudFormation templates for infrastructure components Regular DR drills using backup and restore strategy Confidential Information – Infostretch Corporation – For intended recipients only. ©2021 Infostretch. All rights reserved. 24 AWS WELL-ARCHITECTED FRAMEWORK REVIEW Reliability   Opportunity for optimize instance pricing selection model , incurs higher cost of production and testing workloads and increases overall application and development cost Mitigation Time: 3 weeks Reserved instances for production workloads Multiple Savings Plans as per business requirements Rightsizing of resources as per AWS Cost Explorer Stop Test environment during non-business hours Cost Optimization Potential for infrastructure configuration solution reduces the traceability to infrastructure changes and no control on the infrastructure deployments Mitigation Time: 4 weeks IaC using CloudFormation templates Bit Bucket for version control of infrastructure changes GitOps for approval and deployment of infrastructure changes AWS Config for tracking Infrastructure changes Operation Excellence

25. EXPERIENCE WITH INFOSTRETCH Experience your Application Modernization Journey with proven Infostretch methodologies and expertise: Free application workload assessment Opportunity to avail Partner Opportunity Accelerators (POA) funding to kick start your modernization initiative POA funding may include:  AWS promotional credits to offset AWS usage   OR Cash to co-fund Infostretch Professional Services  NEXT STEPS Confidential Information – Infostretch Corporation – For intended recipients only. ©2021 Infostretch. All rights reserved. 25 Want to learn more about WAFR? JOIN US FOR THIS UPCOMING EVENT: IMMERSION DAY: WELL ARCHITECTED FRAMEWORK REVIEW ON JULY 23, 2021 Delivered by WAFR Certified AWS solutions architects  Opportunity to get hands-on experience Learn about funding opportunities to mitigate vulnerabilities Get In Touch [email protected]

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