APP LOCALIZATION: BEYOND TRANSLATION – ADAPTING USER EXPERIENCE FOR GLOBAL MARKETS

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1. APP LOCALIZATION
BEYOND TRANSLATION – ADAPTING USER
EXPERIENCE FOR GLOBAL MARKETS
www.languagenobar.com

2. The COVID-19 Impact
During COVID-19, the world adapted to a new digital lifestyle.
App translation services industries saw a surge in user engagement.
Some apps recorded up to a 177% increase in daily active users.
ICT Use During COVID-19 (Source: Ericsson 2020 Mobility Report)

3. Missed Opportunities
Many app businesses missed the opportunity for global reach.
App localization was often overlooked in strategic planning.
Even in 2024, app localization remains underutilized.

4. Why App Localization Matters
Essential for businesses aiming for global growth.
Personalized app experiences drive user engagement.

5. Key Data Points
Global smartphone users forecast to increase by 1.5 billion (2024-2029).
41% of consumers make purchasing decisions based on personalization.
Companies tailoring offerings to local markets see up to 15% higher
revenue growth.
79% of companies investing in localization experience revenue increases,
averaging 9.2%.

6. Localization
App Localization: Beyond Mere Translation
Apps are designed for a universal audience.
Direct translation is not enough.
Localization ensures apps are tailor-made for target audiences.
Translation
Factual Original
Accurate Authentic
Low
Mid High
Text, Email, Chat Website, Tranning
Purpose
Adherence of source
Stakeholder engagement
Type of assets

7. Hyper App Localization
Localized UI elements and features.
Adapted design elements for target audiences.
Enhanced app store descriptions for better reach.

8. LanguageNoBar’s Expertise
Helped 150+ clients achieve business goals.
Specialized in app localization, language
translation, and software localization.
Localized apps based on region and city-level data.

9. Beyond App Localization
Translation services
Interpretation services
Voice-over services Dubbing
Partner with LanguageNoBar
Connect with us today to boost customer engagement and sales.
www.languagenobar.com
[email protected] [phone]