Apparel/garment/fashion Merchandising.pptx

ABOUT GARMENT MERCHANDISING

1. “How to Become a Successful Apparel Merchandiser”

2. If you want to select your career as a, at first you should know about:::: what is merchandising? Who is a Merchandiser? What is the Garment Merchandiser? How to become a apparel merchandiser? Here you will get all of the techniques to become a successful   garment merchandiser . Working Procedure of a Garment Merchandiser from Order Receive to Shipment Let’s read and prepare you for achieving your dream career.

3. Merchandising:  Merchandising is the presentation of new products. All aspects of a product, including design, quality, and consumer demand must be considered. 

4. Merchandiser:  Merchandiser is a person who merchandises the goods, specifically for  export business . He work close with buyers to forecast trends, plan stock levels and monitor how well goods for selling. He also makes sure that goods are available in the right store, at the right time and at the right price. Merchandising is the dream career for a merchandiser. Some basic requirements must be needed to become a successful merchandiser.  Merchandiser is a person who interacts with the buyer and seller, I mean he plays dual role and also puts efforts into proper relation between buying houses/ buying agents/ agency and seller/ exporter in terms of executing an order. A good merchandiser has the attributes of hard work, sincerity, loyalty, team work, manager, negotiation etc. Customer satisfaction and retention is mainly depends on a good merchandiser. 

5. Here is the actual meaning of a  Merchandiser  ……….  M – Should have good managerial capacity.  E – Should have efficient in both English correspondence and spoken.  R – Regular in office attendance.  C – Confident in taking any decision.  H – Must lead on honest life.  A – Always should show positive attitude to resolve any problem.  N – Nicely behaved and never does any argue with buyer and senior.  D – Should be devoted to service.  I – Should have good IQ.  S – Sincere in Work.  E – Enthusiastic in nature and excellent in dealing.  R – Regular in correspondence and rational in behavior.  Following definitions will clear about merchandiser :  Merchandise - means goods bought and sold; and trading of goods.  Merchandising - is an activity of selling and promoting the goods.  Merchandiser - is a person who do all activity of merchandising.  

6. Garment Merchandiser:   In the above discussion we can learn about a merchandiser. This is a common discussion of a merchandiser. Because every business has done by a merchandiser. But our topic is apparel or garment merchandiser. Garment merchandiser is also like other merchandiser but here they do  garments business. Normally their offices are called buying house. 

7. Fig: Working desk of an apparel merchandiser

8. Requirements to be a Good Merchandiser in the Apparel Industry or Buying House: Everyone have a dream to be a good merchandiser, anywhere in the  apparel industry  or  buying house . From the student life they are try to know information about how to prepare yourself to be a successful merchandiser?  Anybody can acquire good knowledge in  apparel merchandising  is becoming an asset for the garment sector and his limit of working experiences is expending all over the world. And within a short time his monthly remuneration will be surpassed his expectation. Do you want to become a successful merchandiser? Then you should maintain some basic requirements to prepare yourself. Here I will mention the different ways to become a good merchandiser in buying house or garments industry…….  1. If you want to become a good merchandiser then educational background must be needed. Related course must be considered.  2. For getting this dream job, you should have good knowledge in both English written and spoken.  3. Knowledge about Computer literacy, Know the e-mail writing techniques and internet browsing.  4. Excellent behaviors, should be smart, strong personality and intelligent. 

9. 5 . Know all fibers like:  Natural fibers Animal fibers Mineral fibers Synthetic fibers 6. Know all types of woven and knitted fabrics weaving / knitting patterns.  Woven fabrics:  The weaving patterns are Poplin, Oxford, Twill, Dobby, Jacquard, Corduroy, Checks, and Plaids. Knitted fabrics:  The knitting patterns are Single jersey, Rib, Interlock Pique, Fleece, Terry, Variable ribs, Drop needle etc . 7. Know all types of printing. These are:  All-over printing Screen print Reactive print Print with plastisol dye stuffs Discharge print Pigment print Flock print Foil print Lurex print Embossed print Heat transfer print Hi-density print Dip-dye print

10. 9 . Should know all samples and their implication. Types of samples are:  Proto sample Fit sample Size set sample Counter sample Sealed/Red/Yellow label sample Pre- production sample Lab test sample Flammability test sample Photo shoot sample Salesman sample Top over production sample Shipment sample 10. Know all Lab test requirements:  Shrinkage/ Dimensional stability test Pealing test Crocking / rubbing test (Dry/wet) Perspiration test Color fastness test  to light Cross staining test Washing fastness test Saliva test (for children’s wear) Tensile test Test of brushing of fabric Test of presence of AZO, PVC, Formaldehyde or any other carsegonic substance in the garments.

11. 11. Keep record of all yarn, fabric, and  garments accessories  supplier.  12. Good knowledge of Exporting and Importing countries  13. Knowledge on duty rates and customs regulations  14. Know all sea and freight forwarder.  15. Know all feeder and mother vessel schedule.  16. Keep updated records of container charges (20 feet, 40 feet, 40 feet high cube, 45 feet high cube)  17. Keep records of all  garment trimmings and accessories  like as Embroidery, Hanger, Labels, Laces, Elastic, Poly, Cartons and Garments manufacturing etc.  18. Keep records of all  Spinning mills , Knitting mills, Dyeing factories with their M/C and production capacity.  19. Acquire good knowledge on  consumption and costing .  20. Be sincere about packing list, assortment, carton and buyer instructions.  21. Take all updated news like inputs- outputs, daily garments production records from the factory manager. 

12. 26. Know all buyers compliance and various standards.  27. Keep knowledge about order procedures of international buyers  28. Keep commitment with Buyers and Suppliers.  29. Make a habit of replying all mails without wasting any time.  30. Be sincere to your job and duties.  31. Never do anything on assumption always get clarification and keep written records with date and time.  32. Always show positive attitude to resolve all problem.  33. Always check all booking of fabrics and accessories before and after sending; if possible get it checked by third person.  34. Excellent power of motivation to improve public relations.  For become a successful merchandiser, you should follow and try to maintain above all these points or requirements. These requirements are very essential for the job preparation. Also needed some basic knowledge and skills for a garment merchandiser. These requirements, basic knowledge and skills will be helpful to get Merchandising career easily .

13. Working Flow Chart of a Garment Merchandiser  Sourcing of buyer (Basically it is a primary and principle work)  ↓  Order received from the Buyer with details ↓   Discuss with planning department of factory for knowing availability of production.  ↓   Discuss with prod responsible person like as Director/GM for capability of handling such order and probable productivity per hr.  ↓ Analyze product package and spa ↓   Calculate the consumption of fabric.  ↓   Analyze the fabric content, knitting pattern, GSM and do fabric costing.  ce sheet for costing. 

14. ↓ List out all Accessories, do the consumption and costing.  ↓   Analyze printing, embroidery, value addition work washing for costing.  ↓   Analyze productivity per hr. with machine and manpower requirement. ↓   Assess cost of making per dozen.  ↓ Confirm price from component authority  ↓   Sample development ↓   Quote price to buyer  ↓ Price negotiation with the Buyer ↓   Confirmation of order and receive the order sheet

15. ↓ Prepare time and action calendar (with available production lead time)  ↓ Prepare Gantt chart (In support of T&A and incorporate all important issues and events with completion date)  ↓ Receive size color breakdown and color standard.  ↓ Prepare lab dip, strike off, yarn dip etc and arrange approval of the same.  ↓   Receive art work and sample for printing, embroidery, value addition work, washing and get approval for the same.  ↓ Develop all samples and submit the same to buyer for necessary approval.  ↓ Obtain and ensure all approval as per T&A (time & action) and Gantt chart to facilities production as per plan . 

16. ↓ Receive master L/C (letter of credit) ↓   Prepare final cost approval sheet to facilitate opening of all Back to Back L/C.  ↓   Open BB L/C for yarn, accessories, printing, embroidery etc   ↓ Arrange all fabric and accessories and ensure in house of the same as per T&A.  ↓   Source for printing, embroidery, value add work, washing and complete deed of agreement with them.  ↓ Ensure inventory of all items on arrival to store to confirm the qty , color, sizes and quality as per requirement  ↓   Arrange all pre-production meeting and inspection on time.  ↓   Arrange all lab test on time. 

17. ↓   Ensure dispatch and approval of all samples which may affect the final inspection and shipment  ↓ Collect daily production and quality report ↓ Arrange final inspection on schedule date.  ↓ Do load calculation and ensure booking of all load carrying transport well in advance.  ↓ Ensure space booking with sea and air freight forwarder.  ↓   Help commercial department to submit all documents to bank on time.  ↓   Ensure realization of full payment from bank as per shipped quantity and price.