Apple History

History Of Apple Inc.

1. APPLE 1 PRADEEP By:

2. Contents Introduction Vision Mission Company Profile Major Hardware Products Major Software Products Stores & Services Evolution of APPLE inc. The Beginning competitors Strengths & Weakness Conclusion References 2

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4. Introduction Apple Inc. (previously Apple Computer, Inc. ) is an American multinational corporation. Apple Inc. ignited the personal computer revolution in the 1970s with the Apple II. The company's best-known products include the Macintosh line of computers, the iPod, the iPhone and the iPad. 4

5. Macintosh line of computers ipod iphone ipad 5

6. Vision “ Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.” 6

7. Mission “ the Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings.” 7

8. Company Profile Established : on April 1,1976. Founders : Steve Jobs, Steve Wozniak, and Ronald Wayne. Industry : Computer Hardware Computer Software Consumer electronics Digital distributions 8

9. Steven Paul "Steve" Jobs was an American entrepreneur, marketer, and inventor, who was the co-founder, chairman, and CEO of Apple Inc. 9

10. Stephen Gary " Steve " Wozniak, known as " Woz “. He is an American inventor, computer engineer and Programmer who co-founded Apple Computer with Steve Jobs and Ronald Wayne. 10

11. Ronald Gerald Wayne is a retired American electronics industry worker. He co-founded Apple Computer with Steve Wozniak and Steve Jobs, providing key administrative oversight for the new venture. 11

12. Major Hardware Products Apple TV  iPad  iPhone   iPod (Classic, Nano, Shuffle, Touch) Mac (iMac, MacBook, MacBook Air, MacBook Pro, Mini, Pro) 12

13. Major Software Products Mac OS X iOS iTunes iWork  QuickTime Safari iLife 13

14. Stores & Services App Store Game Center iAd  iBook store    iTunes Store iWork.com iCloud  14

15. Evolution Of APPLE inc. 15

16. Evolution Of APPLE inc. 2006 1997 1977 1975 16

17. The Beginning Apple’s history starts with the story of Stephen G Wozniak and Steven P Jobs young and exceptional people who began building a computer in their garage and launched the microcomputer revolution. 17

18. APPLE I On1976, April 1 – released the Apple I (for 666$) and started Apple Computers. Had 8 KB of RAM It was box wood-made with a basic motherboard inside. 18

19. APPLE II In 1977, Apple II was released for 1298$ Had color graphics – a first for a personal computer Floppy disk drive added Supported the BASIC program Had 64 KB of memory And with a software called VisiCalc which was Apple's "killer application" 19

20. APPLE III Released May 1980 Had 128kb of RAM Designed for business Cost- 4300$ Had lots of problems – didn’t do well. 20

21. LISA Released in 1983 Became the 1 st personal computer sold to the public with a GUI Commercial failure due to high price tag (almost 10,000$) and limited software it could run 21

22. The Intro Of Macintosh Introduced in 1984 128kb memory Motorola’s 68000 CPU Sold for 2495$ 22

23. Macintosh Portable Apple’s first attempt at a “portable” computer Released in 1989 8 MB RAM 40 MB Hard drive Clunky, slow 6500$ Failed in market. 23

24. More Portable Efforts Power book 100 Released in 1991 40mb Hard drive 8mb RAM 2500$ Helped Apple to get some revenue Established layout of the computer 24

25. Desktop Evolution » The iMAC Released in 1998 2 USB ports 4 GB hard drive 256 MB RAM All in 0ne computer Released in 2007 RAM: 4 GB 320 GB hard drive 25

26. Laptop Evolution MACBOOK AIR 2 GB memory 120 GB hard drive 1799$ 26

27. iPod On October 23, 2001 Apple released the iPod CPU: Samsung ARM and Apple A4 5 GB hard drive that put "1,000 songs in pocket” From 2 nd Generation iPod software works with Microsoft windows 27

28. iPhone The iPhone is the line of Smartphone's designed & marketed by Apple inc. Runs on Apple iOS operating system The 1 st gen of iPhone was released on June 29, 2007 Multi-touch screen 28

29. iPad tablet PC Released on April 3, 2010 Processor: A4 256 MB RAM Bluetooth n Wi-Fi 29

30. iCloud June of 2011, Apple unveiled its new online storage and syncing service for music, photos, files and software - iCloud 30

31. Competitors 31 Microsoft Linux Dell HP Lenovo RIM Nokia HTC Samsung Google Sony

32. Most Innovative companies 32 Apple Samsung Google Microsoft Toyota IBM Amazon Ford BMW General Electric

33. Strengths & Weakness Branding Innovation Differentiated Product Ease of Use Superior Quality Retail Strategy Marketing and Sales Customer Loyalty Online Sales High Price Proprietary System Niche Market Cannibalization strengths weakness 33

34. Conclusion For 35 years, Apple has been a trend-setter company able to foresee the future. Because their strength is the innovation and they know, how to ‘ think different ’. 34

35. References www.apple.com http://www.entrepreneur.com/article/228607 35

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