Apple inc

Apple CSR

1. Apple Inc. Prepared by Prokopchik Vsevolod, Hanov Veli and Zhydetski Ilya

2. Why did we choose Apple Inc. ? At the moment, it is the world's largest manufacturer of mobile phones and other gadgets we are used to . It is more than 500 retail stores This Brand has a long and rich history And a lot of other factors why we choose Apple

3. About Apple I nc . Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. The company's hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, and the HomePod smart speaker. Apple's software includes the macOS and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites, as well as professional applications like Final Cut Pro, Logic Pro, and Xcode. Its online services include the iTunes Store, the iOS App Store and Mac App Store, Apple Music, and iCloud. Apple corporate headquarters

4. Apple Corporate Social Responsibility Apple corporate social responsibility (CSR) programs and initiatives are led by Lisa Jackson, Vice President of Environmental Initiatives, reporting directly to CEO Tim Cook. It has to be noted that “Steve Jobs wasn’t known for philanthropy. Some wondered if he made anonymous donations to charity, some criticized him for his lack of public giving, while others defended him ”. However , with Tim Cook assuming Apple leadership in 2011, the focus on CSR aspect of the business was increased to a considerable extent. Tim Cook is a member of Paulson Institute’s CEO Council for Sustainable Urbanization, working with other CEOs of top Chinese and Western companies to advance sustainability in China .

5. Apple Supporting Local Communities ‘Global Volunteer Program’ was launched in 2011 to encourage employees to volunteer in local communities. Since its launch more than USD 78 billion was donated to charities and non-profits around the world . The program has been revised in March 2015 to grant employees the right to choose the projects in their local communities they would like to contribute.

6. Apple Educating and Empowering Workers Apple education and development program is offered free of charge by 18 factories and more than 280,000 workers took various courses in 2016 Under the leadership of Denise Young Smith, as Apple’s vice president for HR, Apple has expanded its employee benefits programs to a considerable extent. For example, “expectant mothers can take up to four weeks before a delivery and up to 14 weeks after a birth, while fathers and other non-birth parents are eligible for up to six weeks of parental leave”

7. Labour and Human Rights at Apple Apple enforces The Supplier Code of Conduct that is claimed to be the toughest in the electronics industry Company has achieved an average 95per cent compliance among suppliers to maximum 60-hour workweek Apple has investigated cases of abuses of foreign workers and the company has required suppliers to reimburse affected “foreign contract workers USD3.9 million in excessive fees paid to labour brokers, bringing our total reimbursements since 2008 to USD16.9 million”

8. Employee Health and Safety at Apple The company has launched Apple Supplier EHS Academy, an 18-month program that aims to improve employee health and safety in the industry throughout the globe. 240 suppliers and 270,000 workers have participated in this program. Research has been conducted in Apple’s ergonomics department on about 75 jobs within supply chain to identify ergonomic risks. The research has resulted in improved standards for managing workstation design changes.

9. Apple and Gender Equality and Minorities Apple employees are 32 percent female, 9 percent black and 12 percent Hispanic. Out of a global workforce of 125,000, 37 percent of new hires in the last 12 months were women. Out of a U.S. workforce of 80,000, 27 percent of hires came from underrepresented minority groups in the last year . The company reached equal pay to employees in 2016 Tim Cook is the only openly gay CEO of a Fortune 500 company has been praised as a strong champion of workforce diversity

10. Energy and Water Consumption by Apple Apple is often praised for its environmental records that include decrease of total power consumption of Apple products by 57per cent , introduction of Mac mini as the world’s most energy-efficient desktop computer and exceeding ENERGY STAR guidelines Apple emerges as the only company that has been awarded with a Clean Energy Index of 100per cent , according to Greenpeace’s Clicking Clean Report. Apple Inc is sourcing or generating enough renewable energy to cover 96% of the electricity used at its facilities worldwide The company is now 100 per cent renewable energy in 24 countries. Each Apple data centre around the world runs on 100 per cent renewable energy The multinational technology company has committed to bring 4 gigawatts of renewable power online by 2020 The company launched Clean Water Program in 2013 and since more than 8 billion gallons of water have been saved by suppliers Cooling systems in company’s date centres can reuse water up to 35 times In 2015 the company converted about 120,000 square feet of previously grass lawns to drought-tolerant landscape, translating to estimated water savings of up to 6 million gallons per year Despite the initiatives above, water usage by Apple data centres , retail and corporate facilities have been consistently increasing during the last three years, as illustrated in figure below.

11. Apple other CSR Initiatives and Charitable Donations The company has planted more than 9000 drought-tolerant trees in Apple Park in Cupertino In 2017 Apple donated USD 1 million to Southern California Wildfire Recovery Efforts The multinational technology company raised more than USD 3 million for Hurricane Harvey Relief Efforts in August 2017

12. Our CSR strategy There are some big problems in Apple CSR strategy : Lack of stakeholder engagement strategy Lack of triple bottom line thinking No CSR leadership or team Low level of transparency Dated approach

13. Our CSR strategy So as some recommendation for Apple we would like to offer : Think more about social and environmental performance of the company Develop engagement strategy for stakeholder involvement Create CSR team Provide society with complete and transparent information. And it would be nice if this information was dated (Just tell what, when and where did they do).

14. Our CSR strategy The main part is creating a reputation of TBL company . For this they can hold the following events : Open door days, when they show where they show how their plants work. It can help them to prove they uses emission-free production More charity programs, not only for local communities. Open research center where will be developed solutions to global problems. For example global warming.

15. Thank you for attention