APPROACHES TO MARKETING.pptx

Approaches to Marketing

1. APPROACHES TO MARKETING Chona P. Sumayo Subject Teacher

2. APPROACHES TO MARKETING Traditional Marketing Contemporary Marketing

3. Traditional Marketing - refers to old or well-established techniques which business organizations use to reach their customers.

4. Traditional Marketing

5. Production Orientation Focuses on the production and distribution efficiencies. Customers are mostly interested in products that are affordable and easily available.

6. Production Orientation McDonald’s is an American fast food company. In the Philippines, the company is happy to serve local favorites like Chicken McDo, Burger McDo and McSpaghetti . These favorites were specially made to cater to the unique Filipino palate which is affordable and very convenient.

7. Product Orientation Business is more concerned in making and developing products that suits customers needs. The orientation assumes that consumers will favor products that offer the most quality, performance and features.

8. Product Orientation Apple Inc. is an American multinational technology company, which produces highly sophisticated innovative products. Apple tries to create new products by utilizing the strengths of their production teams. Apple knows what the customer wants before they produce products that sell themselves.

9. Selling Orientation Product undertakes promotional efforts to capture customers attention and sells the products which depends on sales strategy to make profit.

10. Selling Orientation St. Peter Life Plan Inc. is a pre-need death care company that offers affordable traditional memorial life to all segment of society. Not all people are aware and likely to buy their products and services. The company needs an extensive advertising and personal selling as their tactics to make a sale. This company, provides best coverage of its wide range memorial products and services attuned to the changing needs of its clients, with its tag lines, “Kahit Saan , Kahit Kailan, St. Peter Maaasahan .”

11. Marketing Orientation In marketing orientation, products and services are created first, then marketers promote and sell them. It emphasizes the importance of understanding customers’ needs and wants and delivering them the desired satisfactions.

12. Marketing Orientation Coca Cola Company identifies new flavors that will suits the taste of every customers as it comes in a variety of flavor choices. The company focuses on its product development matching customer tastes as they change.

13. Marketing Orientation Procter and Gamble shampoo products

14. Societal Marketing Orientation Businesses give emphasis on the benefits of consumers and society while attaining a profit.

15. Societal Marketing Orientation

16. Societal Marketing Orientation

17. Societal Marketing Orientation The Body Shop, a skin and cosmetics company, uses raw materials like herbs, fruits, nuts and sells products that are made with natural ingredients.

18. CONTEMPORARY MARKETING APPROACHES - includes strategies that focus on the customer’s needs and wants that will bring satisfaction as well as build good business relationship with the clients.

19. DIGITAL MARKETING Promoting products and services using variety of digital strategy tools like online channels, electronic devicesand digital technologies to engaged and connect with more larger audience.

20. DIGITAL MARKETING Smartphones company like Oppo use digital display screen where information of the product is being introduced and advertised. This form of digital signage is situated in different locations to promote their product.

21. DIGITAL MARKETING

22. ONLINE MARKETING It uses internet to deliver promotional marketing messages to customers. Businesses can post information about product updates and provide special offers through social media.

23. ONLINE MARKETING Jollibee, creates a promotional short film featuring “ KwentongJollibee ”, a real -life storieof rejections, heartbreaks, and true love. They share them in social media like Youtube , Twitter and Facebook to increase brand awareness and sales to its target audience.

24. OUTDOOR PROMOTION Advertising done outdoors that displays your promotional materials, Types of outdoor advertising include billboards and signs.

25. OUTDOOR PROMOTION The Nestle-owned candy bar Kit Kat used billboards and signs to deliver promotional marketing messages to consumers. Nestle Corporation makes sure that this kind of advertisement can be effective in keeping their name in a place where many people can see it.

26. MOBILE MARKETING It is placed on modes of public transportation or in public transportation areas. It includes ads placed on the inside or outside of buses, trains, and taxis and other mobile devices.

27. MOBILE MARKETING Mars made this great truck commercial to promote its new truck size chocolate. Mobile billboards give your product a maximum exposure and provide great value. Since they are always in motion, the visibility of the product they promote increases every day.

28. MOBILE MARKETING

29. SACHET MARKETING This involves redesigning, packaging, and selling a product in a small package. This made available for those who cannot afford to buy products in larger quantity.

30. SACHET MARKETING In developing countries like the Philippines, not all consumers can afford to buy a whole bottle of shampoo so they opt to buy a single-use sachet. Consumers also buy laundry products, coffee, powdered drinks, hair care and cosmetic products in single-use sachets.

31. SACHET MARKETING

32. THANK YOU!!!