Arctic Monkeys

1. Arctic Monkeys

2. Within the last year when the Arctic Monkeys released their 5 th album ‘AM’ they have strongly branded themselves through their music videos and appearance. Their genre of music is Alternative/Rock. T heir style of music is also reflected through their appearance connoting a cool, rock image. Intersexuality can also be seen ,as the lead singer’s (Alex Turner) hair style is similar to Elvis Presley's. Their simplistic album cover creates a strong brand identity as it is easily recognised from other artists style.

3. Here are screen shots from the music video ‘Do I Wanna Know?’ from their latest album ‘AM’. This music video illustrates a strong coherence as the graphics in the music video are very similar and matches to the albums cover art. In addition synaesthesia is used at 2:15 when the lyrics are “simmer down and pucker up” which amplifies and illustrates the music, also creating coherence. In their music video for ‘ Arabella ’ many close ups are used during the bands performance which is common for Alternative/Rock music videos, as well as using short takes to cut to the beat of the song.