Art Deco in Fashion, Art, Architecture, and Jewelry

A short presentation of the history, fashion, architecture and impact of the Art Deco movement of the 1920's.

1. Art Deco Movement By Abby Dowd

2. Introduction Art Deco is a design style popularized in the 1920s and 30s, C haracterized by sleek, geometric forms from a variety of man-made materials. Its name came from the “International Exposition of Modern Decorative and Industrial Art”, held in Paris. (1925) Influenced by the Art Nouveau period, and the industrialized western America.

3. Jewelry Just like in architectural Art Deco, geometric shapes, bold lines, clean cuts and symmetrical ornaments. Very large cut gems and very small details centered around said gems were common. Art Deco jewels were sleek and bold , characterized by sharp edges. C ombinations of stones were introduced, with many designs combining natural materials such as onyx, emeralds, rubies, jade, silver, ivory, lapis and rock crystal with manufactured ones such as plastic and glass. Long earrings with short hair created contrast and took the focus to the head and shoulders, further promoting the women's movements. They were usually made of beads, seeds, and colorful materials of any kind. Large jeweled hair crowns with bold feathers, & made of diamond, jade, and other colorful precious gems were seen throughout the 1930s. Rings: Triangles, rectangles, squares and oblongs were the all the rage during the Deco days.  The classic Princess, Emerald and Baguette cuts on colorful gems were very versatile and trendy, using thousands of variations of arrangements of shapes, and focal points.

4. Jewelry- Head Décor and Necklaces Tiffany Earrings-Full Diamond with sterling silver Fouqet Necklace- inspired by traditional African Art Ornate Head Décor from a red-carpet show-made of diamonds

5. Jewelry Images

6. Architecture The distinguishing features of the style are simple, clean shapes, often with a “streamlined” look; ornament that is geometric or stylized from representational forms; and unusually varied, often expensive materials, which frequently include man-made substances (plastics, especially Bakelite; vita-glass; and ferroconcrete) in addition to natural ones (jade, silver, ivory, obsidian, chrome, and rock crystal. Buildings were embellished with strong-edged, low-relief designs, geometric shapes (including chevrons and ziggurats) and stylized floral and sunrise patterns, as well as Egyptian style motifs and cuts. Shapes and decorations inspired by Native American artwork were popular. Deco buildings utilized materials like stucco, terracotta, decorative glass, chrome, steel, and aluminum, with small ornate geometric detailing. The Use of bold colors lie green, yellow, turquoise and ruby, with metallic accents of gold and silver were seen on almos t every building.

7. Architecture Images The Chrysler Building

8. Fashion Fashion was heavily influenced by Coco Chanel and ‘ Erte ’- a designer whose pieces influenced 80 years of runway costumes and even casual wear. There were 3 main trends of fashion: Flappers, Silver Screen Luxury, and Leisure Wear. The Flapper girl concept came from the fact that women wanted to break every societal rule of the time, like instead of wearing longs sleeves they had no sleeves, and short skirts. They also smoked in public and brought drinks in public (hid them due to the probation). Flappers: Streamlined Short hemlines (mid calf to just a smidgen above the knee) Tubular silhouettes The Cloche ( bell shaped hat) The classic, beaded, fringed 'Charleston' dress Geometric, angular shapes and designs Masculine forms - bustless , hipless, boyish shapes Cut Sleeves and Bobbed hair

9. Fashion Images- Flapper

10. Fashion Silver Screen Luxury: style categorized by Hollywood stars and wealthy celebrities were seen in runway shows, magazines and formal wear. The use of large hair feathers accessorized these glamorous looks. Characteristics: The 'mermaid' silhouette - tight bodice, cinched waist, flared out hem Beads and 'fish scale' sequins Luxurious fabrics - silk, satin, taffeta, chiffon, lace Fur coats Fur trimmed gowns Gold lame Geometric, angular design Sparkly embellishments - crystals, diamonds

11. Fashion-Luxury Norma Shearer Gloria Stuart Claudette Colbert

12. Fashion Leisure Wear: Active and casual wear   D esigns were simple, streamlined, comfortable and elegant. Women of the day all coveted this easy, effortless look, and sportswear was all the rage during the Art Deco era.  Characteristics: Weightier fabrics in winter - wool, tweed Simple, streamlined silhouettes Dropped waists Pleated skirts Wide legged trousers Monochromatic color schemes Masculine, angular jackets The 'Safari' jacket Wide-brimmed sun hats Lightweight fabrics for heat- jersey, cotton

13. Fashion- Leisure wear

14. Art Nouveau VS Art Deco Difference between the Art Nouveau and Art Deco: Art Nouveau emphasized nature, and objects were characterized especially by asymmetrical lines, often taking the form of flower stalks and buds, vine tendrils, insect wings, and other delicate natural objects. Art Deco, on the other hand, celebrated the modern machine and promoted geometric lines and sleek forms, and the industrialized age. Art Nouveau came right before Art Deco and was popular from 1890 to 1910, while Art Deco started abt. 10 years after the fall of Art Nouveau.

15. Fun Facts! The famous “Christ The Redeemer” statue in Rio, Brazil in an Art Deco piece! (Look closely at structure and lines) The stock market crash of 1929 caused Art Deco to shift toward mass production instead of precious materials. There are to ns of famous places not a lot know are from the Deco period: Grauman’s Egyptian Theater, Radio Music Hall, and the Empire state Building! The movie interpretation of F Scott Fitzgerald's “The Great Gatsby” took place during the era and completely displays the fashion and luxury of the times and has $165.4 million in box office revenue.