Artist business model Sofi Tukker

Artist business model Sofi Tukker by Hannah Gershowitz

1. Artist Business Model:
Sofi Tukker

2. Who is Sofi Tukker?
Tucker Halpern 
Sophie Hawley-Weld
90'S HOUSE-INSPIRED JUNGLE POP

3. Revenue Streams
LIVE PERFORMANCES
MERCHANDISE
MUSIC
COMMERCIALS

4. Live Performances
TOTAL REVENUE IN 2019: ~$3,690,000
RIP SHAME WORLD TOUR
29 Shows
FESTIVALS
6 Shows
TOTAL REVENUE $3,027,600 TOTAL REVENUE $660,000

5. Merchandise
TOTAL REVENUE: ~$1,225,000

6. Music
SPOTIFY STREAM REVENUE: $4+ MILLION
"Treehouse"
450 mil streams
$1=
229 Streams
Revenue:
$1,965,065

7. "Drinkee"
2015- Apple Watch ad
"That's It"
2018- Apple Product (RED) iPhone ad
Commercials

8. "Best Friend"

9. Partners
Live
Performances
Primary Talent
International
Ticketmaster
Merchandise
Redstar
Merchandise
Musictoday II
Music
Ultra Music
Spotify
Apple Music
Commercials
Apple

10. Essential Activities
LIVE PERFORMANCES
Book venues
Travel
Sell tickets
Advertise
MUSIC
Record
Collaborate
Publish
Manufacture

11. Essential Activities
MERCHANDISE
Design
Manufacture
Advertising
Shipping
COMMERCIALS
Send music to
companies
Negotiate deals

12. Expenses
Merchandise
Manufacturing
Shipping materials
Designer
Live Performances
Tour Bus
Plane tickets
Hotels
Outfits
Food
Equipment
Music
Recording sessions
Travel
Collaborations

13. 1
2
New Revenue Streams
ADVERTISEMENTS
NEW MERCHANDISE

14. New Merchandise
Pins
Stickers
Posters
Socks

15. Social Media
Streaming services
Airplanes
Commercials
ADVERTISEMENTS
Movies
TV Shows
Trailers
YouTube videos
FEATURES

16. Sources:
Celebrity Booking Agent to Hire Performers & Speakers
for Any Event. (2019). Retrieved from https://www.celebritytalent.net/sampletalent/15922/sofi-tukker/
 
Harris, J. (2015, January 8). Band Tour Bus Rental Rates.
Retrieved from
https://www.hismajestycoach.com/band-tour-bus-rental-rates/#:~:text=It%20could%20run%20anywhere%20from,day%2C%20the%20more%20it%20cost.
 
Nottingham, I. W. D. (2019). Sofi Tukker. Retrieved from
https://primarytalent.com/sofi-tukker/
 
Nudd, T. (2018, September 5). Why Apple Is Obsessed With the
Music of NYC Duo Sofi Tukker. Retrieved from
https://clios.com/the-muse/why-apple-obsessed-music-nyc-duo-sofi-tukker
 
Routley, N. (2019, September 13). How Many Music Streams
Does it Take to Earn a Dollar? Retrieved from https://www.visualcapitalist.com/how-many-music-streams-to-earn-a-dollar/
 
Sofi Tukker. (2020). Retrieved from https://seatgeek.com/sofi-tukker-tickets#:~:text=Typically%2C%20Sofi%20Tukker%20tickets%20can,an%20average%20price%20of%20%2487.00.
 
Sofi Tukker. (2020). Retrieved from https://www.billboard.com/music/sofi-tukker/chart-history/dance-electronic-digital-song-sales
 
Sofi Tukker. (2020). Retrieved from
https://open.spotify.com/artist/586uxXMyD5ObPuzjtrzO1Q?si=bNga66KaQdSXAzMnaghQ-g
 
Sofi Tukker Announces R.I.P. Shame World Tour 2019. (2019,
June 17). Retrieved from
https://www.billboard.com/articles/news/dance/8516333/sofi-tukker-rip-shame-world-tour-2019-dates
 
Sofi Tukker's Concert History. (2020). Retrieved from https://www.concertarchives.org/bands/sofi-tukker
 
Sofi Tukker Merchandise. (2020). Retrieved from
https://sofitukker.shop.redstarmerch.com/store/
 
Paradiso in Amsterdam. (2019). Retrieved from
https://www.amsterdam.info/entertainment/paradiso/#:~:text=Forahighprofilealternativeoftenpackittobursting
Sofi Tukker. (n.d.). Retrieved from
https://www.imdb.com/name/nm8270614/