ASFAM CATERING SERVICES BUSINESS PROPOSAL

1. [COMPANY PROFILE
Business Information:
 Business Name: ASFAM CATERING SERVICES
 Primary Line of Business: PROVISION OF CATERING SERVICES
 Business Address: P.O.BOX SK 973, SAKUMONO ESTATE – TEMA
 Business location: CELEBRITY GOLF CITY Sakumono Estate –
Adjacent CELEBRITY GOLF CLUB AND HOLIDAY RESORT.
 E-mail Address: [email protected]
 Telephone number: 024-6994437/0200741764
 Contact Person: GEORGE ASANKOMAH [C.E.O]


General Business Activities:
ASAFAM CATERING SERVICES, duly registered under the REGISTRATION OF
BUSINESS NAMES ACT, 1962 (151) BY THE REGISTRAR GENERAL’S DEPARTMENT for
which Certificate for Commencement of Business issued, has gained reputation under few
years of operation by supplying well prepared, nutritious, quality and healthy meals at
competitive prices to companies which require Catering and Cafeteria services for their
employees
We strive to meet all our customer demands in other to ensure our mutual benefits and
growth.
We believe that Quality food is a necessity of life and aids in Human Development which
can improve workers output and productivity. Therefore, having access to nutritious
food is fundamental.

2. Company Strategy:
 Purpose
To be a leader in the provision of catering and cafeteria services by providing
enhanced services, customer relationship and profitability.
 Vision
To provide quality services that exceeds the expectations of our esteemed
customers and clients.
 Mission statement:
To build long term relationships with our customers and clients and provide
exceptional customer services by providing them with nutritious and quality
meals that will aid in their development.
 Core values:
 We believe in treating our customers with respect and faith
 We grow through creativity, invention and innovation which keeps us up
to date with industry trends.
 Motto:
Taste our Reputation.

3. Scope of Work:
ASFAM offers catering services by providing nutritious and healthy meals to our
customers. This service is usually based on agreed terms of contract between us and the
customer and we make sure our part of the contract is well executed by always placing
high premium on our customer’s satisfaction. Upon this service, food is prepared by our
team of well qualified and experienced caterers and supplied to customers from our
spacious and hygienic Restaurant located at Celebrity Golf City, Sakumono – (Adjacent
Celebrity Golf Club) to the customer’s preferred location where the food is served or
dished out.
We also supply the food in PACKS to customers who require that their food be packed
before delivery.
We also offer Cafeteria Services where companies which have their own canteens and
kitchen may seek our services and our team of well qualified and experienced caterers
will cook from their company’s kitchen and serve staff at their canteen. This service is
usually recommended for companies who have their own Staff Kitchen and Canteen.
We take orders for all occasions – weddings, parties, naming ceremonies, funerals and
all other social gatherings. Depending on the customer’s specifications, we provide
services like buffet, cocktail etc.
We provide rental of catering equipment such as serving dishes, Chafing Dishes, Ice Chest
and Chillers, Cutlery Sets and Plates among others to individuals, groups and companies
which may seek that service.

4. [LIST OF SIMILAR JOBS DONE IN THE LAST TWO YEARS
ASFAM CATERING SERVICES has tested the ground and gained experience in supplying
food to some prestigious companies in the country of which are listed below;
 The Senior Staff Association of Interplast Ghana Limited – SPINTEX ROAD.
 Dream Realty Limited – SPINTEX ROAD
 Comexas Ghana Limited – TEMA
 Rohi Engineering Limited – Sakumono Estate
 We sometimes augment food supplies of CELEBRITY GOLF CLUB during
golf tournaments and competitions.
 We have also undertaken several ORDERS for individuals and groups

5. [LIST OF CURRENT JOBS:
 ECOBANK GHANA LIMITED – SAKUMONO BRANCH
 ECOBANK GHANA LIMITED – SPINTEX ROAD BRANCH
BELOW IS A COPY OF THE MENU WE ARE CURRENTLY USING FOR THE
COMPANIES WE SUPPLY
MONDAYS
FRIED RICE WITH GRILLED CHICKEN AND COOKED
VEGETABLES
FUFU AND GOAT LIGHT SOUP
BEANS WITH RIPPED PLANTAN (RED RED)

TUESDAYS
PLAIN RICE AND CHICKEN WITH SALAD
BANKU AND PEPPER WITH GRILLED TILAPIA
AMPESI (YAM/PLANTAIN) WITH GARDEN EGGS STEW

WEDNESDAYS
JOLLOF RICE AND CHICKEN WITH SALAD
KENKEY WITH PEPPER AND FISH
FUFU AND PALMNUT SOUP

THURSDAYS
CRISPY FRIED YAM/SWEET POTATOES WITH FISH
BANKU AND OKRO SOUP WITH FISH/MEAT
WAAKYE WITH MEAT/FISH

FRIDAYS
PASTA RICE WITH GRILLED CHICKEN AND SALAD
AMPESI (YAM/PLANTAIN) WITH KONTOMIRE/CABBAGE
STEW
FUFU AND GOAT LIGHT SOUP

6. [PRICING AND PAYMENT POLICY
Pricing…
We have a standardized price for the various dishes shown in the menu. Our Price is
determined by current market conditions of transportation cost and prices of foodstuffs
(Production Cost). Therefore, prices may be reviewed intermittently and agreed upon
through consultation and dialogue with our clients if market determinants of prices
change over time. However, customers who are unable to meet the price offered may be
given a negotiating chance to provide them with meals that will suit their proposed
budgets and taste.
For BUFFET SERVICES…
A PLATE OF MEAL WITHOUT DESERT COSTS GH¢ 10.00
A PLATE OF MEAL WITH DESERT COSTS GH¢ 12.00
For PACK AND DELIVERY SERVICES…
A PACK OF MEAL WITHOUT DESERT COSTS GH¢ 9.00
A PACK OF MEAL WITH DESERT COSTS GH¢ 11.00

7. Payment…
Payments are expected to be made daily by cash to a representative of ASFAM Catering
Services. However, customers who are unable to make daily payments are encouraged to
take either of these two (2) payment options.
Weekly payment option – with this payment option, customers are expected under
agreed terms to pay the total amount due either by cheque, crossed and written in the
name of ASFAM Catering Services or by cash to a representative of the Catering Service.
This option is available to Companies who pay the total Amount due on behalf of their
Workers. A customer who pays to a representative of ASFAM is issued a receipt as
confirmation of payment.
Fortnight (2 weeks) payment option – with this payment option, customers are
expected under agreed terms to pay the total amount due either by cheque, crossed and
written in the name of ASFAM Catering Services or by cash to a representative of the
catering service. This option is available to Companies who pay the total Amount due on
behalf of their Workers. A customer who pays to a representative of ASFAM is issued a
receipt as confirmation of payment.
A Customer who is unable to meet any of these payment options but would prefer a
monthly payment option is given a negotiating chance to activate the monthly
payment option…

8. [PROFILE OF KEY PERSONEL TO UNDERTAKE JOB:
Personal data:
Name: JOANA OKYERESAY
Position: SENIOR CATERER
Date of Birth: 29TH AUGUST 1986
Nationality: GHANAIAN
Languages Spoken: ENGLISH AND TWI

Education:
Vocational:
Period: Oct. 2006 to July 2010
Institution: CALVARY METHODIST VOCATIONAL INSTITUE – EAST LAGON
Qualification: National Vocational Training Institute – certificate in TRADE
TEST GRADE ONE AND TWO [COOKERY option]
Basic:
Period: Oct. 1993 to July 2002
Institution: ABAMKROM METHODIST PRIMARY AND JHS
Qualification: Basic Education Certificate Examination (BECE)

9. Professional Experience:
Period: March 2013 to Date
Company: ASFAM CATERING SERVICES
Portfolio: SENIOR CATERER
Duties and responsibilities:
 Assist in the preparation of all local and continental dishes as well as baking.
 Supervision of all catering and other related activities such as cleaning, customer
relations and others.
 In charge of company supplies
Period: Feb 2012 to Jan. 2013
Company: FARMHOUSE CAFTERIA
Portfolio: CATERER
Duties and responsibilities:
 Supervision of all catering and other related activities such as cleaning, customer
relations and others.
Period: Feb. 2010 to Dec. 2011
Company: LARRY FEN’S KITCHEN
Portfolio: CATERER
Duties and responsibilities:
 Took full charge and managed the companies branch at Tema community 9
 Assisted in the preparation of various continental and local dishes which were
supplied to employee of TEMA OIL REFINERY

10. Period: 2007 to 2008
Company: ON THE RUN
Portfolio: ATTACHEE
Duties and responsibilities:
 Assisted in the making and preparation of various continental and local dishes.

Health Status:
She, as a worker of ASFAM Catering Services is healthy and has undertaken various
medical tests such as WIDAL TEST, STOOL R/E, URINE R/E AND SPUTUM
TESTs, prescribed by the Metropolitan Public Health Department of the TEMA
METROPOLITAN ASSEMBLY for which HEALTH CERTIFICATE has been issued.

Career References:
Name: Mr Larry Fen
Company: LARRY FEN’s KITCHEN
Position: Owner/CEO
Tel: [phone]

Name: Mr Knight
Company: FARMHOUSE CAFTERIA
Position: Owner/CEO
Tel: [phone]

11. [LOGISTICS/FACILITIES FOR THE SERVICE:
We have all the necessary logistics and facilities that will enable us to undertake
the service. We provide the logistics needed for the companies we are supplying.
However, if the company has some of the facilities, we augment it if it is not
enough to undertake the service. If they don’t, we provide the necessary logistics
that will enable us serve them better.
We have the following facilities available…
 CHAFING DISHES
 ICE CHESTS
 CUTLERY SETS
 PLATES
 DRINKING GLASSES
 BURNERS
 OVEN

12. [BENEFITS
ASFAM saves you the time and energy lost in looking for a quality and healthy meal to
eat everyday by supplying your chosen meal from at least three different dishes prepared
each day and supplied to your preferred place of location or premises at the agreed time
between both parties.
Your health is our priority and therefore ASFAM makes sure food is prepared by a team
of qualified and experienced caterers who have gone through various tests and issued a
Health Certificate by the TEMA METROPOLITAN ASSEMBLE (Metropolitan Public
Health Department) and also undertake six months routine medical checkup to ascertain
their health status….
ASFAM offers customers flexible payment terms which suits their present conditions so
that quality and healthy food is available at ease to anybody who requires it. ASFAM
believes that Quality Food is a basic necessity of life and therefore having access to it is
fundamental.
Unlike other food providers, ASFAM gives customers the chance to inspect hygienic
conditions of the Restaurant, kitchen and environment where their food would be
prepared because we believe is a necessary prerequisite for customers to undertake.

13. Why choose Asfam Catering Services…
 Personal relationship with our customers, clients and suppliers.
 Menu and food samples testing are available – taste our reputation
 Bespoke menu design to suit all individuals and company budgets and tastes
 Clear upfront costs with all quotations
 No compromise on quality in any aspects of our activities
 We are up to date with industry trends.

14. [KEY REFERENCES AND CONTACTS…
Name: Mrs. Eileen OSAFO
Company: Ecobank Ghana Limited – Sakumono Branch
Position: Branch Customer Relations Manager
Tel: [phone]

Name: Mrs Cynthia
Company: Ecobank Ghana Limited – Spintex Road Branch
Position: Branch Customer Relations Manager
Tel: [phone]

Name: Mr. Frederick ARHIN
Company: Former Secretary – Interplast Senior Staff Association
Position: Former Position – Senior Accounts Officer
Tel: [phone]

Name: Mrs. Bellona
Company: Rohi Engineering Limited
Position: Admin. Manager
Tel: [phone]

Name: Miss. Lucy Marfo
Company: Comexas Ghana Limited
Position: GCNET Clerk
Tel: [phone]

15. [SNAPSHOTS OF OUR RESTAURANT …
Dining area…..

Kitchen…
Front view…