Asian paints swot

1. Swot Analysis
Asian Paints
Strengths
Weaknesses
Opportunities
Threats

2. Overview
➲Parent Company - Asian Paints
➲Category - Paint Industry
➲Sector - Industrial Products and Chemicals
➲Tagline/ Slogan - Merawala blue; Har ghar
kuch kehta hai ki ;Ask Aparna
➲USP - India’s biggest brand with widest
reach.

3. Strengths
➲1. The largest paint company in India and
third largest company in Asia
➲2. They have over 35% of market share in
organized sector and are clear leaders in
decorative paints and are strong
competitors to Kansai Nerolac to be leaders
in Industrial paints and coatings.
➲3. They operate in 17 countries and have
24 manufacturing facilities providing service
to 65 countries all over the world.

4. ➲4. Asian paints has strong international
presence with its four 4 subsidiaries;
Berger International Limited, Apco
Coatings, SCIB Paints and Taubmans.
➲5. Most renowned brand in Indian Paint
Industry & its strong customer focus and
innovative-spirit has made it market leader
since 1968.
➲6. Superior technologies deployed to
achieve and maintain the competitive
edge.

5. ➲
➲7. They have maintained their brand name
and increased awareness by unique ways
of advertising and roping in celebrities like
Saif Ali Khan.
➲
➲8. The company has strong financials.
➲9. logo 'Gattu', an impish boy with the
paint tin and brush, is most popular and
easily recognized.

6. Weaknesses
➲1. Limited market share in industrial paints
segment with Kansai Nerolac and
Akzonobel giving stiff competition.
➲2.In decorative paints Industry Customer
tastes and perceptions change very fast
and products may become obsolete with
change in trends, hence production
planning and inventory problem.

7. Opportunities
➲1. Big an international standard paint
company it should look for more
opportunities abroad
➲2. There is a good scope for growth
especially in industrial paints category
➲3. Needs to have more focus on Automobile
industry in industrial paints segment
➲4. Competitors are going for Hi-tech
process and Asian paints with good
financial and intellectual capital can go for
hi-tech.

8. Threats
➲1. Growth prone to slowdown effects
➲2.Stringent Government rules and
regulations regarding the quality of products
and manufacturing facilities as Environment
policies are given more emphasis
➲3.Raw material scarcity and volatlility in
prices.

9. Competitors
➲1.Jenson & Nicolson India Limited.
➲2. Kansai Nerolac
➲3.Akzonobel
➲4. Sherwin-Williams Co.
➲5. Nippon Paints Co.
➲6. PPG Industries Inc.

10. Competitors
➲1.Jenson & Nicolson India Limited.
➲2. Kansai Nerolac
➲3.Akzonobel
➲4. Sherwin-Williams Co.
➲5. Nippon Paints Co.
➲6. PPG Industries Inc.