assessment 2 U W L guidelines.pptx

strategic mgt

1. Strategic Management Week 12 Preparation for the Assignment 2

2. Learning outcomes Explain the assignment tasks for the module Use the marking criteria to evaluate own work Reflect on a plan to improve and develop your work

3. The assessment A section by section overview

4. The assessment Assignment Two:  Following receipt of your consultant report, the CEO is impressed and wants to explore your ideas further. As the current organizational strategy is coming to an end, they are keen to explore how the formulation and implementation of the successor strategy could be undertaken. You have been asked to prepare a 20-minute presentation where you build on the environmental analysis and evaluate this against the organizational strategy. You then need to recommend an implementation plan. The presentation will include a written narrative to present the findings of your research and which supports each slide. Each group member must therefore include a written narrative supporting the slides they have produced.

5. The assessment For the presentation with a written narrative, you will need to undertake the following: Select the organization for whom your plan will be developed. You are advised to choose from one of those used for the individual consultant report. As a group, revisit the findings and adjust, revise or develop them if needed. Evaluate what is known about the current strategy against your environmental analysis findings. Make recommendations on how the strategy might develop. • Produce a plan that shows how a new strategy could be implemented. This should include an analysis of key stakeholders, as well as a timeline of implementation. • Presentation will be in the form of a written narrative.

6. The presentation The group size is 4 – 6 members. You will be required to upload one power point file of your slides per group to Turn It In. Include a title slide and a slide of your references. When submitting, please enter your student ID number, along with those of the other group members, in the “submission title” box.  The document itself should contain the student ID number of each group member in a header or footer;   student names should not be visible on the work. You should have .12 Power Point slides, plus a title slide and a reference slide. The power point needs to include a  written narrative  for each slide, which will be the presentation of the research. Each student must write a narrative for their own slides, whilst the title slide will need to include an initial introduction.  One group member is to consolidate the slides into one power point file to include the written narrative for each slide and upload the file to Turn It In. Presentation of the research will be from the written narrative. Only one presentation to be submitted per group. Therefore, it is important to agree who will submit the electronic copy and ensure the student ID number of each group member is included.

7. Assessment Criteria Your work will be assessed against the following criteria: • Knowledge and understanding – 30% The extent to which the presentation demonstrates strong knowledge and understanding of relevant academic concepts. • Analysis and evaluation – 30% The extent to which the presentation demonstrates analytical skills, and the quality of the conclusions generated. • Research and enquiry – 25% The quality and evaluation of the sources used and ability to reference using the Harvard style. • Presentation – 15% Demonstration of effective presentation skills and ability to produce high quality supporting material

8. Key points to consider: The assignment is at Level 6 It is your opportunity to demonstrate how you have engaged with the module content, as well as the class Use the marking criteria to consider the presentation overall Presentation style is important although it does not compensate for a presentation lacking in high quality content

9. Slide 1 :Introduction Introduce: 1. The purpose of the presentation , To analyse the current position of a selected company ( provide the name) To evaluate the benefits and drawbacks of the previously implemented strategy Implementation of sustainable strategies for the growth and development Implementation of strategies infrastructural change management 2.. Who you are 3.. What the audience can expect to see (i.e. key points – think executive summary!)

10. Slide:2 company introduction Introduction of the company Category Targeted segment Parent brand Core values

11. Slide 3 :Industry analysis and company position Explain the current growth rate of the industry in which the company belongs to Explain company’s financial position Growth rate Revenue earned world wide

12. Slide:4 Output of the internal e nvironmental analysis Do not just repeat the analysis or describe the theoretical tools ( only mention) Focus on what was the output from the analysis i.e. applying 7 s framework it is identified that……. Arguments need to be supported by evidence

13. Slide:5 Output of the external environmental analysis Do not just repeat the analysis or describe the theoretical tools ( only mention) Focus on what was the output from the analysis i.e. ”Applying Porter’s Five Forces, the industry was identified as highly competitive, meaning that …” Arguments need to be supported by evidence

14. Slide:6 Evaluation of current organisational strategy / Determine the effectiveness of existing strategies Mention the current strategy(s) the organisation is following (strategy examples like cost focus , market development , diversification which were recommended in A1 ) This is an opportunity for the organisation’s current strategy to be critiqued. Apply an evaluative judgment to the current strategy – i.e. Is it good or bad A key purpose of a strategic analysis is to determine the effectiveness of the current strategy amid the prevailing business environment. Strategists must ask themselves questions such as: Is our strategy failing or succeeding? Will we meet our stated goals? Does our strategy align with our vision, mission, and values?

15. Slide:7 tools to evaluate strategy Evaluation of strategies ( GAP analysis) Current position Expected position Identify gap Devise improvements ( the evaluation has implications in the recommendations for a new strategy)

16. Slide: 8 Recommend new strategy Recent strategic actions or strategy formulation Recommend Differential strategy for attaining competitive advantage This option will be informed by the viewpoint taken from your evaluation Argue and support the recommendation with evidence The recommended strategy needs to be linked to the theory ! ( use Ansoff , porter’s generic strategy, blue ocean strategy ( Blue Ocean Strategy Book by Renée Mauborgne and W. Chan Kim -> see next slide: )

17. Slide: 8 Recommend new strategy cont. ( Blue Ocean Strategy Book by Renée Mauborgne and W. Chan Kim -> see next slide: ) =============================================================== BLUE OCEAN STRATEGY  is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant.

18. Slide:9 Strategy implementation plan Define Evaluate the strategy recommended to find out its effectiveness with respect to current market situation Evaluation on the basis of Suitability : ie whether the strategy fulfilling the objective Acceptability : what are the risk factors and reactions of the stakeholders Feasibility : whether the business has the resources , capacities to implement strategy ( SAF Model) It is advisable to focus on one set of allied strategies

19. Slide:10 and 11 Strategy implementation plan. cont The type of implementation plan depends on the nature and type of the proposed change Discuss HOW , in the context of the overall approach to implementation In addition discuss WHAT , regarding specific ideas of procedures that can be done to facilitate the process Explain WHY , evidence needs to be used to support the arguments being made

20. Slide:12 Conclusion This is an opportunity: For the salient points to be summed up To show demonstrate coherence across the presentation and show how the relationship between the sections of the presentation i.e. the environmental analysis and the evaluation of current strategy, new strategic recommendations and the implementation plan This is also an opportunity to demonstrate how the plans presented have a logical flow from the analysis and research

21. References Standard Harvard Referencing conventions to be used – in the text and at the end of the presentation References need to be academic sources The extent to which the strengths and weaknesses of a source, along with how it is used, demonstrate critical evaluation skills

22. Marking criteria (1) L6 1 00-8 % 7 9-7 % 69-6 % 5 9 - 5 % 4 9 - 4 % 3 9 - 2 % 1 9 -0 %                       KNOWLEDGE AND UNDERSTANDING (30%) The extent to which the presentation demonstrates strong knowledge and understanding of relevant academic concepts.   Shows a systematic understanding of relevant academic concepts and can apply these to the situational context. R eflects multiple perspectives, understanding where the knowledge base is most / least secure.   Meets all the requirements of the lower descriptor and shows elements and/or partial elements of the higher descriptor.   Shows a detailed knowledge of relevant academic concepts, however may not be able to apply these to the situational context. Some awareness of different ideas, contexts and frameworks.   Meets all of the requirements of the lower descriptor, and shows elements and / or partial elements of the higher descriptor.   Shows a broad knowledge of relevant academic concepts, however they may not be applied to the situational context. Information provided suggests a fixed knowledge base or absolute truth.   Meets all of the requirements of the lower descriptor and shows elements and/or partial evidence of the higher descriptor.   Shows no awareness of relevant academic concepts. No demonstration of situational awareness. Presents incorrect information as truth.                       ANALYSIS AND EVALUATION (30%) The extent to which the presentation demonstrates analytical skills, and the quality of the conclusions generated,   Analyses information, using reasoned arguments, supported by relevant evidence. Generates logical conclusions that follow on from the evidence and arguments.   Meets all the requirements of the lower descriptor and shows elements and/or partial elements of the higher descriptor   Analyses information using arguments, supported by evidence. Generates logical conclusions that are relevant to the situation context.   Meets all of the requirements of the lower descriptor, and shows elements and / or partial elements of the higher descriptor.   Analyses information but may not be supported by evidence. Generates conclusions with limited relevance and / or not supported by the analysis.   Meets all of the requirement of the lower descriptor and shows elements and/or partial evidence of the higher descriptor.   Describes information, with no analysis. Generates summative conclusion only.                  

23. Marking criteria (2)     RESEARCH AND ENQUIRY (25%)   The quality and evaluation of the sources used and ability to reference using the Harvard style.     Uses a range of high quality sources, which are exclusively academic. Demonstrates critical evaluation of the source material. Cited correctly using the Harvard style.     Meets all the requirements of the lower descriptor and shows elements and/or partial elements of the higher descriptor     Uses a range of sources, most of which are high quality. Some evidence of source evaluation. Cited correctly using the Harvard style.     Meets all of the requirements of the lower descriptor, and shows elements and / or partial elements of the higher descriptor.     Uses sources of variable quality. Limited evidence of source evaluation. Consistently cited bot necessarily using the Harvard style     Meets all of the requirements of the lower descriptor and shows elements and/or partial evidence of the higher descriptor.     Limited or no references, none of which can be considered academic. Unrecognisable style of referencing used.                     PRESENTATION (15%). Demonstration of effective presentation skills and ability to produce high quality supporting material. Uses language that is clear, concise and appropriate to a professional audience. Design of the material actively enhances the message being communicated and shows evidence in design. Meets all the requirements of the lower descriptor and shows elements and/or partial elements of the higher descriptor Uses language of a high professional standard that is mostly appropriate to the audience. Design material enhances the message being communicated but may be simplistic in design. Meets all of the requirements of the lower descriptor, and shows elements and / or partial elements of the higher descriptor. Uses language of that can be clearly understood but may not be appropriate to the audience. Design material shows basic but does not distract from the message being communicated. Meets all of the requirements of the lower descriptor and shows elements and/or partial evidence of the higher descriptor Uses language of that is not clearly understandable or is unprofessional. Design material distracts from the message being communicated.