Assignment 1.pptx

Business environment consists of the internal and external factors which influence the operating situation of a company.

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2. Assignment 1

3. Introduction Business environment consists of the internal and external factors which influence the operating situation of a company. The business environment involves factors like competition and its owners, social and economic friends, supplier and clients and others. In this presentation, the PESTEL and SWOT analysis are being performed for Topdeck Travel to understand the issues faced in the internal and external environment along with the way they are impacting on their present and future developments .

4. Overview of Topdeck Travel Topdeck Travel is travel and tour operator who provides trips mainly to the young people between ages 18-39 through North America, Europe, Egypt, Asia, Australia and New Zealand. The company was founded on 1973 and since then it changed hand until 2003 when it was purchased by a consortium involving Connection Adventures and Australian Pacific Touring. In 2010, the Connection Touring officially was announced as Topdeck Australia (topdeck.travel, 2019). The mission of Topdeck Travel is make the young generation get inspired by making them face life-changing experiences (topdeck.travel, 2019)

5. PESTEL Analysis Political Brexit leads to create more complex travel requirements for UK tourists to other countries (sbit.org.uk, 2018) Brexit will lead to create 31% increase in the outbound holiday prices for the UK individuals (independent.co.uk, 2018) After the EU referendum since 2016, the pound has lost its value against the Euro (researchbriefings.files.parliament.uk, 2019)

6. Contd.. Economic In 2017, £28.3 billion is reported to be contributed to the UK economy through outbound tourism which is 1.8% of the GDP (visitbritain.org, 2017) By 2020, it is reported that outbound tourism in the UK is going to contribute £14.7 million to the country’s economy (visitbritain.org, 2017) UK tourism sector is projected to grow by 3.8% per year until 2025 (research briefings.files.parliament.uk, 2019)

7. Contd.. Social In 2017, 72.8 million visits were made from the UK to different destination which is up by 3% from 2016 (ons.gov.uk, 2018) 80% of the residents of the country visited European destinations (ons.gov.uk, 2018)

8. Contd.. Technological Tourism companies in the UK are focussed on using updated technologies such as biometrics to improve security for travellers (grow-media.co.uk, 2017) In the UK, the effective use of digital technologies in an improved manner is done for booking tickets and travel itineraries (grow-media.co.uk, 2017)

9. Contd.. Environmental UK outbound tour operators are focusing on sustainable products to be used by tourists while travelling (fcrn.org.uk, 2019) UK outbound tourism is focussing on lower the carbon footprint on the countries while travelling (fcrn.org.uk, 2019 ) Legal Privacy of travellers Companies Act 2006 (legislation.gov.uk, 2006)

10. SWOT Analysis Strength One of the oldest travel organising company in the UK (topdeck.travel, 2019) Customised and flexible travel opportunities for 18-39 years of individuals (topdeck.travel, 2019) Providing 350 different tours in 65 countries (topdeck.travel, 2019) Weakness Increased competitive market (visitbritain.org, 2019) Limited market share (visitbritain.org, 2019)

11. Contd.. Opportunity Value for money (topdeck.travel, 2019a) In 2012, Topdeck won three awards at the TNT Golden Backpack Awards (topdeck.travel, 2019) Free to explore and online booking (topdeck.travel, 2019a) Effective privacy policy (topdeck.travel, 2019a ) Threat Decline in dollar value (researchbriefings.files.parliament.uk, 2019) Complex government regulation (sbit.org.uk, 2018)

12. Conclusion The above discussion informs that Brexit is going to create negative situation for Topdeck Travel to operate in the market but the social, economic, environmental, technological and legal factors are going to support improved performance of the company in the current as well as future situations. In addition, the increased competition in the market is going to act as weakness for the company to operate their business but their image would act as strength of opportunity to help the achieve success.

13. References Atun , R.A., Nafa , H. and Türker , Ö.O., 2018. Envisaging sustainable rural development through ‘context-dependent tourism’: case of northern Cyprus.  Environment, Development and Sustainability , pp.1-30. Bagur-Femenías , L., Martí , J. and Rocafort , A., 2015. Impact of sustainable management policies on tourism companies' performance: the case of the metropolitan region of Madrid.  Current Issues in Tourism ,  18 (4), pp.376-390. fcrn.org.uk 2019, UK Tourism 2023 , Available at: https://fcrn.org.uk/sites/default/files/Tourism_2023.pdf [Accessed on: 18 July 2019] Grow- Media.Co.Uk 2017, Tourist Attractions Set To Be Transformed By Virtual Reality And Digital Technology , Available at: https://grow-media.co.uk/exeter-news/exeter-business-new/tourist-attractions-set-transformed-virtual-reality-digital-technology/ [Accessed on: 18 July 2019] independent.co.uk 2018, Holiday Prices Forecast To Rise By 31% Due To Brexit , Available at: https://www.independent.co.uk/travel/news-and-advice/brexit-holidays-travel-price-increase-job-insecurity-europe-financial-markets-pound-euro-dollar-a8479826.html [Accessed on: 18 July 2019] legislation.gov.uk 2006, Companies Act 2006, Available at: http://www.legislation.gov.uk/ukpga/2006/46/pdfs/ukpga_20060046_en.pdf [Accessed on: 18 July 2019] ons.gov.uk 2018, Travel trends: 2017 , Available at: https://www.ons.gov.uk/peoplepopulationandcommunity/leisureandtourism/articles/traveltrends/2017 [Accessed on: 18 July 2019] researchbriefings.files.parliament.uk 2019, Tourism: statistics and policy , Available at: researchbriefings.files.parliament.uk/documents/SN06022/SN06022.pdf [Accessed on: 18 July 2019]   sbit.org.uk 2018, A Crisis Looming: Brexit and the British Outbound Tourism Industry , Available at: http://sbit.org.uk/wp-content/uploads/2018/08/SBIT-A-Crisis-Looming-Aug-2018-Brexit-and-British-Outbound-Tourism.pdf [Accessed on: 18 July 2019] Tan, Q. and Sousa, C.M., 2015. Leveraging marketing capabilities into competitive advantage and export performance.  International Marketing Review ,  32 (1), pp.78-102. topdeck.travel 2019a, Why Topdeck , Available at: https://www.topdeck.travel/about-us/why-topdeck [Accessed on: 18 July 2019] topdeck.travel 2019, Topdeck Travel , Available at: https://www.topdeck.travel/about-us/why-topdeck/our-app [Accessed on: 18 July 2019] visitbritain.org, 2017, TOURISM SECTOR DEAL Informing the Long-Term Tourism Strategy for Britain , Available at: https://www.visitbritain.org/sites/default/files/vb-corporate/Documents-Library/documents/industrial_strategy_-_sector_deal_bid_submission.pdf [Accessed on: 18 July 2019] visitbritain.org 2019, Britain’s competiveness , Available at: https://www.visitbritain.org/britains-competitiveness [Accessed on: 18 July 2019] Zelizer , V.A.R., 2017.  Morals and markets: The development of life insurance in the United States . Columbia University Press.

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