Audience Analysis dcavavavavavsbenwrnt.pptx

audiecne

1. Principles of Effective Speech Writing: AUDIENCE ANALYSIS

2. Specifically, you will learn the following 1. use principles of effective speech writing focusing on audience profile; 2. conduct a general audience analysis in planning a speech to be delivered in class; 3. compose an informative speech creatively such that it adds something new to what the audience already knows and to enlighten them on a given issue; and 4. exhibit the value of speaking creatively and effectively

3. list down below five most effective techniques and tips that have helped you develop your speaking skills. 1. _____________________________________________________________________ 2. _____________________________________________________________________ 3. _____________________________________________________________________ 4. _____________________________________________________________________ 5. _____________________________________________________________________

4. AUDIENCE ANALYSIS entails looking into the profile of your target audience.

5. The profile includes the following categories: 1. Demography 2. Situation 3. Psychology 4. Interest and knowledge

6. 1. Demography (age range, male-female ratio, educational background and affiliations or degree program taken, nationality, economic status, and academic or corporate designations)

7. 2. Situation (time, venue, occasion, and size)

8. 3. Psychology (values, beliefs, attitudes, preferences, cultural and racial ideologies and needs)

9. 4. Interest and knowledge (uniqueness of the speaker’s topic and general amount of information that the audience possesses on a topic)

10. Checklist:  Who is your audience? What type of people will you be talking to? Are they children, adolescents, adults, or mixed?  What is their educational status? Are they college graduates, high school, elementary, or mixed?  What does the audience know about the subject? Are they knowledgeable in science, history, politics, etc.?  What is their occupation? Are they professionals or students?  What is their religion? Are they Catholics, Protestants, or other religious denominations?  Why should they be interested?

11. Guided Practice ___1. What is the speaker’s very purpose of analyzing his/her audience? A. to seek for their involvement in developing the topic for effective communication B. to inquire and solicit ideas about the speaker’s chosen topic for effective communication C. to determine which topic is more interesting to the audience for effective communication D. to request for the appropriate time, venue, occasion, and audience size at the speaker’s convenience for effective communication

12. ___2. The demographic factors of an audience include A. gender, age range, nationality B. occasion, time, educational background C. attitudes, cultural and racial ideologies, values D. corporate designations, economic status, beliefs What

13. ___3. Which person considers or observes demographics? A. The organizer delivers a short talk to welcome the guest speaker to the assembly and inform them of its rationale or objectives. B. In the town with the largest elderly population, the politician discusses the issues which are more relevant to people in that age range. C. The principal speaks to the faculty to inspire them and make them more motivated and enthusiastic about the approaching opening of classes on Aug. 24, 2020. D. By telling light-hearted and funny stories, the speaker amuses the listeners and divert their attention from the usual daily stress or problems they face.

14. Write T if the statement is true and F if it is false. Write your answer on the blank before the number. _____1. Voluntary audience is more difficult to address because these members are being forced to listen to a speech and do not have the full exercise of their own free will. _____2. Captive audience is much easier to please because these members are interested in learning the speech. _____3. Demographics are literally a classification of the characteristics of the people. _____4. It is insignificant to know where your audience stands on the issues the speaker plans to address ahead of time. _____5. Psychological analysis which seeks to identify the audience’s attitudes, beliefs, and values is the key to understanding how the audience thinks.