audience-client research.powerpoint lydia b2

1. Audience & client research B2 - lydia

2. Client research Sunderland bright lights – what they do https://sunderlandculture.org.uk/bright-lights-remixed/ Sunderland brights lights An exhibition celebrating young people from Sunderland’s creativity! Having evolved over the last 26 years, Bright Lights Youth Art Exhibition, has been a platform showcasing young artists aged 11-19 at Arts Centre Washington and over the last few years has been curated by Celebrate Different Collective. This year we are bringing bright lights remix to Sunderland Museum & Winter Gardens and we would love to invite you to submit your artwork. This exhibition will showcase previous entries to the exhibition alongside new works from young artists. Bright Lights Remixed  is open to artists that have had work exhibited previously in Bright Lights or the Youth Arts Exhibition at Arts Centre Washington. Sunderland bright lights also give opportunities to young people for them to showcase their skills. They also offer a large range of activities for the community as well as elders to get them involved with the youth. This takes place in Washington as well as other venues.

3. Exhibitions There are multiple exhibitions around the Sunderland area. The main exhibition takes place in Washington art gallery. This is where they offer classes for people to book. These range from creative activities to help the public. This information can be accessed online. https://sunderlandculture.org.uk/whats-on/classes-and-courses/ Here are some of the upcoming exhibitions. As we can see it is all art and creative based. There is art as well as glass making and oil panting exhibitions free to the public.

4. Promo video https://youtu.be/bK3MlMu6VN4?si=8FPyzNToWgLFPFT9 This is the promotional video for Sunderland bright lights. As we can see it highlights some of the key areas of Sunderland and the activities you can access. This is really important as it gives the public an insight into the area and what is happening. I also feel as though it shows all of the positives about bright lights and what they do for people and the area. The promo video also shows people talking about sunderland bright lights and the exhibitions and classes on offer and how it Is bettering the area.

5. Who is my audience My audience is going to consist of all genders form the age of 16-24. I will be targeting a wide variety of peers. I have investigated my friends and spoke to them about their interests and what they would like to see from my short film. I really would like to target anyone in general however I would really feel as though I have made a deference if I target people who are too worried to get into a hobby that they are interested in. I will also be targeting people who are interested in music. As I am from Sunderland, I am going to make sure I stick to the Sunderland bright lights brief and highlight Sunderland culture around the music scene and really sell the area that can give many opportunities.

6. Audience profile Age – I am going to be targeting 16–25-year-olds as this can widen their experiences and knowledges on Sunderland culture as well as their knowledge on short films. This age gap is where many of my peers stand, therefore I will be making a pitch and using their answers as examples as to how my idea will impact them and their opinions on short films. Demographics It is aimed at both males and femails , and specifically at people based around Sunderland as that is stated as a key part of the brief. This won't be aimed at anyone with a specific income as it is targeted to many people Psychographics This is aimed at people who are interested in music, as well as short film. I would also like to target people around the Sunderland area. Social grade- I am going to target towards any social grade ; however my main social grade would be towards social grade D and maybe C , mainly because music is quite an expensive hobby , and can cost a lot f money to travel to and pay for gigs.

7. This is the first question that I asked s I wanted to understand the age of my audience so that I could target them correctly. Age is a big factor as this is who I will be presenting my pitch to. I also like to see what age they range too as I can alter my ideas to suit them personally. As we can see many people like to watch documentaries, however it was a close call between short films and both. I feel as many people would say that they would do a documentary however I would like to introduce my target audience to something different and try change their mind on short films. I would like to show how interesting they can be and hopefully use the brief of Sunderland culture to draw them in.

8. As we can see some of the responses state that they would like to learn new things however in my short film I would like to show Sunderland's impact on music. This can be very interesting and pull in an audience that may like listening to music. As well as this we can see that people find them both very interesting therefore a short film would be a great change for my audience. Many people would like it to be around 30 minutes however I feel as though I would settle around the 20 minutes mark as it seems a popular answer and fits in with some of the audience that decided 10 and 15 minutes would be a nice time for them. This has helped me in my audience research as it gives me judgement to how long the audience would be interested in watching.

9. As we can see many people have stated music is an interesting topic, therefore settling my queries on what to produce for my audience. Sport and videogames were also stated however these will be slightly showed in my short film to make sure that my audience are all satisfied and targeted. As we can see people watch short films a lot less than documentaries. (this can be seen on the next slide). This is where I stated that I would like to change this to get more people interested in short films . As I feel as though more people need to know about short films as it is a gap in the market that targets towards my audience.

10. as stated previously documentaries are more popular than short films. I feel like this is due to marketing gap within short films. This just means I can try and sway my audiences mind and expand their knowledge on sunderland culture and short films As we can see some responses to the question. There was more responses about documentaries based on horror and music, as well as some music based and silent short films. This is important as it can help me determine my outcome of my short film.

11. Focus group questions - what music artists do you like? - what movies do you like ? - what music do you listen too ? - have you gone to a gig or concert in Sunderland? -would you ever preform live or learn an instrument ? - would you like an insight on life of a performer Focus group

12. Focus group https://youtu.be/T3LT4JijVLo