Audience.pdf

My target audience

1. Audience Production
16-25

2. Cosmopolitans target audience facts
•The largest demographic for Cosmopolitan is women aged 18-34
years.Which is their target audience.
•The average age of a Cosmopolitan reader is 31 years old, so the 31-
year-olds are the biggest readers of this magazine.
•45% of their readers are single which could be to do with a lot of the
content on cosmopolitan magazines.
•Over 65% of Cosmo readers are employed.

3. Cosmo audience fact's part 2
•Cosmopolitan readers spend around 75 minutes (on average) reading
theirmagazines. According to the editor of cosmopolitan,Farrah Storr, The
magazines aim is tofind a “magazine that entertains, enriches
andempathises with what young women are going through on their
journey tobe the best.” And this being said the audience is targeted at
young/ middle aged females (partially niche). Alsoaccording to theeditor,
“It’s easy to navigate with section openers, from thingsyou need to know
at the start of your day, tips to keep healthy throughoutthe day, your latest
career advice, to showing you the latest fashion andbeauty trends for
maybe a lunch shoppingbreak andending withinspirational lifestyle and
relationship stories that you can end up the daywith.”
•This is why the magazine appeals to such a large ranging audience of
females.

4. My target audience
•My target audience clashes with cosmopolitan but is not the same. It is
females aged 16-25.
•There are therefore some things I have changed about my magazine cover
to ensure it appeals to my set target audience for example:
•Younger models on the front cover
•Stories which are slightly more age appropriate
•However I still used many of the codes and conventions present in
cosmopolitan magazine/contents page becausein many
wayscosmopolitan does attract a young audience because the product
itself is colourful/aesthetic to look at withcolour schemes and fancy fonts
and attractive models etc.

5. 16-25 Females
My target audience is teen females 16-25 this
is a niche audience whose popular magazines
all feature people (typically celebs) on the
front page, the colours are often bright and co-
ordinated, and font is big.
I have displayed this on my cover by using
two young models (as celebs) on my covers
with a story on both and their names
featured at the top like most cosmopolitan
magazines. I also used colour schemes like
how cosmopolitan use theirs with fancy
fonts to make the cover look appealing to
the young audience.

6. 16-25 interests
•In females the interests related with this age group is often things like
beauty, fashion celebrities and sexual content.
•This is what is featured in cosmopolitan cover storiesand also on my
magazine covers.
•Even though the average reader of cosmois 31, I have altered my
magazine cover and website to attract younger audience by using
younger models and stories aimed at my target audience.