audio-radio-pitch.ppt - how to pitch and it's key elements

Audio radio pitch

1. Audio Radio Pitch
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2. An audio or radio pitch
•What is the product the advert is trying to sell?
•What makes it stand out? What is its unique selling
point (USP) that makes it different to other products?
•Which specific user group are the different pitches
aimed at?
•Why do you think this? What evidence is there for this?
•Which pitch do you think is most effective? Why?
•What techniques are used and why?
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3. What makes an effective pitch?
•Correct targeting, i.e. at the user group
•Not too long
•Clear
•Include all the information the user group needs to know
•Emphasise key points
•Make it unusual or memorable
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4. Top tips for producing a pitch
1.Keep it short - Your pitch should not be longer than
2 minutes.
2.Have a structure - Structure your pitch properly to
get your point across. Think about what you want to
say and order it into these categories: introduction,
presenting your idea, selling your idea.
3.You are the presenter!
-Keep the pitch lively & engage your audience
-Props are not essential but tone of voice must be exciting & fun
-Watch TV presenters and find out why you like/don’t like them
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5. 4.Your props - If you use any props, they should
have a purpose, e.g. music, singing, drums,
sound effects.
5.Sell it to them! - Sell your idea. Tell the audience why they need
your product or idea. Find one strong argument to convince them
then sell, sell, sell!
6.Make it fun! Most of all, have fun and be creative with your pitch.
Make this a great experience for yourself, your team and the
audience.
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