Authentically Social - Virtuoso - Corey Perlman

Social media best practices for travel advisors

1. Corey Perlman
Jessica Perlman
@CoreyPerlmanSpeaks

2. Before we begin…
•Question I’m always
asked…
•I want your feedback.

3. Got Questions!
•Post them here
•We will answer them all!
•Live or via email

4. WHERE SHOULD WE FOCUS?
WHAT PLATFORMS WORK FOR
THE LUXURY TRAVEL INDUSTRY?
#1 PLATFORM FOCUS

6. Where Should You
Plant Your Flag?

7. WHAT CONTENT SHOULD
WE POST AND HOW OFTEN?
#2 CONTENT STRATEGY

9. Marketing
101
ATTRACT
NURTURE
SELL
Non Follower Audience
They don’t know you
50% of your content
REELS
Follower Audience
Here’s what I offer
Build, Like, Trust
20% of your content
STORIES
Follower Audience
Learn from me
30% of your content
CAROUSELS

10. Attract: Non-Followers

11. Nurture: Followers

12. Sell: Followers

13. CAN PEOPLE FIND ME?
HOW DO I TELL A VISUAL STORY?
#3 VISUAL STORYTELLING

17. Best Practice:
•Keywords in bio

18. THE 3-SECOND TEST

19. Best Practice:
•Pinned content
•Stories/Highlights
•Grid = Website

20. FOCUS LESS ON HOW YOU TALK ABOUT
YOUR PRODUCTS/SERVICES.
FOCUS MORE ON SHARING YOUR
CLIENT EXPERIENCES.

21. IT
’
’S WHERE BUSINESS GETS DONE.
#3 LEVERAGE LINKEDIN

22. Be Yourself…At Work.

25. •15 Min: Connecting
•15 Min: OPP
•15 Min: Posting
How Should I Spend
My Time?

26. Get Beyond the ‘Like’
•Like - +1
•Share +7
•Comment +12
•Dwell Time +4

27. SHOULD I KEEP MY SOCIAL IN-HOUSE
OR IS OUTSOURCING A BETTER OPTION?

29. •Expertise
•Time Savings
•Fresh Perspective

30. IN WHAT WAYS SHOULD I BE USING AI
IN MY TRAVEL BUSINESS?

32. Social Media Uses for AI
•Brainstorming
•Target market research
•Write 1st draft
•Create content specific
for each platform

33. DIVE DEEPER INTO THE LUXURY TRAVELER
’
’S
MINDSET, VALUES, AND MOTIVATIONS.
Curiosity Exploration Sophistication Wellness Balance
Cultural Appreciation Unique Experiences Status Exclusivity
Self-Enrichment Escapism Relaxation Luxury Accommodations
Culinary Experiences Adventure Exploration Art Culture Sustainable Travel

34. Create a 1st Draft

35. Snackable Social Media Content

36. Brainstorm Reel Ideas

37. Have Fun!

38. In Summary
•Platform Focus
•Content Strategy
•Visual Storytelling
•Leverage LinkedIn
•Own vs. Outsource
•Using AI

39. Thank You!

41. Thank You!
[email protected]
LI: CoreyPerlman
IG: @CoreyPerlmanSpeaks

42. Bonus Resource!