Avoid Observability Failure: Hybrid Enterprises Must Complement APM with Internet Performance Monitoring

Enterprise Management Associates (EMA) research continues to find that IT organizations are implementing multi-cloud architecture, adopting hybrid WAN networks, and embracing hybrid and remote work. All these trends drive IT organizations to integrate the internet into their digital infrastructure. With internet connectivity now essential to business operations, IT organizations must enhance internet observability.

Check out these slides from EMA VP of Research Shamus McGillicuddy and Catchpoint Field CTO and CMO Gerardo Dada to discover:
- How the internet became so essential to modern digital services
- Why most enterprises now require an internet performance monitoring solution
- What to look for in an internet performance monitoring solution

1. | @ema_research
Avoid Observability Failure:
Modern Enterprises Must
Complement APM with Internet
Performance Monitoring
Gerardo Dada
Field CTO and CMO
Catchpoint
Shamus McGillicuddy
Vice President of Research
Network Infrastructure and Operations
Enterprise Management Associates (EMA)

2. | @ema_research 2
Watch the On-Demand Webinar
•Avoid Observability Failure: Hybrid Enterprises Must Complement APM
with Internet Performance Monitoring On-Demand Webinar:
https://info.enterprisemanagement.com/learn-how-to-avoid-
observability-failure-webinar-ss
•Check out upcoming webinars from EMA here:
https://www.enterprisemanagement.com/freeResearch
© 2023 Enterprise Management Associates, Inc.

3. | @ema_research| @ema_research
Featured Speakers
Shamus is a Vice President of Research at EMA,
where he leads the network infrastructure and
operations practice. He has nearly two decades of
experience in the IT industry. His research focuses on
all aspects of managing enterprise networks,
including network automation, AIOps-driven network
operations, multi-cloud networking, and WAN
transformation.
Gerardo is the Field CTO and CMO at Catchpoint.
He is a technologist with over 20 years of experience
in digital strategies, and has been at the center of
the Web, Mobile, Social, and Cloud revolutions. He
has held senior positions at SolarWinds, Bazaarvoice,
Rackspace, DataCore, and Microsoft.
© 2024 Enterprise Management Associates, Inc. 3
Shamus McGillicuddy
Vice President of Research
EMA
Gerardo Dada
Field CTO and CMO
Catchpoint

4. | @ema_research| @ema_research
APM observability is ideal for
static digital infrastructure that
offers predictable performance
APM tools monitor
local telemetry in the
application environment
Traditional Application Performance Management Offers
a Narrow View of Digital Services
© 2024 Enterprise Management Associates, Inc. 4
Response times
Transaction volumes
Compute resource stats
Private data centers
Managed WAN services and MPLS
Corporate offices

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Traditional
Observability Cannot
Support Modern
Digital Infrastructure

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Today’s Digital Infrastructure is Stretching Beyond Private, Predictable Networks
© 2024 Enterprise Management Associates, Inc. 6
The internet is now your
network
99% of companies are
expanding their use of internet
for primary WAN connectivity
A shared resource with
unpredictable global
performance
Applications are distributed across
hybrid, multi-cloud networks
By year end, nearly 9 in 10
companies will be multi-cloud
Modern apps rely on multiple
third-party services (CDNs, SaaS,
managed DNS, etc.)
Remote work has pushed the
network edge into homes
94% of companies report
permanent increase in remote
work post-pandemic
User experience of remote work
is essential to productivity

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Hybrid, Internet-Based WAN Presents Operational Challenges
© 2024 Enterprise Management Associates, Inc. 7
Drivers of internet connectivity
Cloud connectivity
Network flexibility
Bandwidth requirements
Fast delivery of connectivity
Cost reduction
Challenges with internet WAN adoption
Security risk
ISP management complexity
Poor network visibility
Application performance problems
Instability across multiple ISPs
Skills gaps
Inconsistent global performance

8. | @ema_research| @ema_research
Multi-Cloud Architecture Obscures Network Visibility
© 2024 Enterprise Management Associates, Inc. 8
Top Drivers of Multi-Cloud
Adoption
1.Cloud native application
platforms/Kubernetes
2.Cloud-first strategies
3.Faster time to market with
new services
4.Regulatory compliance
Operational challenges
Only 24% are fully satisfied with multi-cloud network observability
Top technical issues with multi-cloud networks
•Complexity of using multiple cloud networking solutions
•Poor network performance
68% of network teams are acquiring new tools to improve multi-
cloud observability
1
2
3
4

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Remote Work Adds Operational Pain
© 2024 Enterprise Management Associates, Inc. 9
Remote work introduces operational challenges
Average percentage of remote workers over time
Pre-pandemic
18%
2023
45%
2025
49%
Only 32% of IT
organizations have been
completely successful
supporting remote worker
user experience
Remote work has
increased the day-to-day
workload of 73% of
network operations teams
77% of companies say
supporting remote work
has lengthened overall
MTTR for network
problems
87% of IT operations
teams are allocating
budget to improve end-
user experience visibility

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How to Close the
Digital Observability
Gap

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Internet Performance Monitoring Solutions can Restore
Operations
© 2024 Enterprise Management Associates, Inc. 11
IPM solutions monitor the
internet from multiple vantage
points using synthetic traffic
and real-user monitoring data
Clouds
Backbone providers
Mobile carriers
Data centers and corporate sites
Employee and customer devices
Complements traditional
observability
APM monitors application
environments
IPM monitors the network that
connects users to applications
Improves visibility into:
Hybrid, internet WAN
Multi-cloud
Remote work

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Adopt a Platform, not Multiple Tools
© 2024 Enterprise Management Associates, Inc. 12
Some IT organizations
adopt separate tools for
RUM and network
monitoring
Today’s IT teams have
4 to 15 network
operations tools
Adding more tools increases
complexity and lengthens
MTTR
Multiple agents
Multiple dashboards
More overhead
Adopt a unified,
multifunction platform
that provides full
functionality
Agent consolidation
Unified dashboards
Consolidated costs and
administrative overhead

13. | @ema_research| @ema_research
Get Comprehensive Internet Performance Visibility
© 2024 Enterprise Management Associates, Inc. 13
Top application performance issues detected on the WAN
Bandwidth
constraints
Latency Cloud outages ISP congestion
1 2 3 4
End-to-end loss,
latency, and jitter
across paths
ISP outage
reporting
DNS availability
and resolution time
Hop-by-hop loss,
latency, and jitter
across paths
Network managers who operate hybrid WANs say the following
internet insights are essential:
1 2 3 4

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Establish Multi-Cloud Visibility
© 2024 Enterprise Management Associates, Inc. 14
Network teams prioritize the following types of observability
reporting for multi-cloud operations
Cloud-to-data center
interconnections
Cloud-to-cloud
interconnections
Site-to-cloud
connectivity or end
user experience
IT organizations
often use the
internet for cloud
connectivity
1 2 3

15. | @ema_research| @ema_research
Essential Work-From-Home Observability
© 2024 Enterprise Management Associates, Inc. 15
More than 42% of
IT teams now use
synthetic network
monitoring tools to
improve internet visibility
from remote locations
Critical platform requirements for remote user observability
Improved integration with ticketing and ITSM solutions
Dashboard reporting by end users
Connectivity state from client device perspectives

16. | @ema_research| @ema_research
Leverage Advanced Analytics and AIOps
© 2024 Enterprise Management Associates, Inc. 16
Top potential benefits92% of IT pros believe
applying AI to network
operations can lead to
better business outcomes
Network optimization
Network agility
Improved security/compliance
Network resiliency
Operational efficiency
Common use cases
Automated troubleshooting
Intelligent alerting
Predictive capacity
management 69% of orgs that apply AI to
network management
reported improved end-user
experience

17. | @ema_research© 2024 Enterprise Management Associates, Inc. 17
The internet is essential to modern digital architecture, enabling:
Traditional APM does not account
for mutability and instability of
internet-based infrastructure
Internet performance
monitoring solutions close
the observability gap
Hybrid WAN Hybrid multi-cloud Remote work
Final thoughts

18. ©2023 Catchpoint Systems 18
18
The Internet is your new Network
Distributed, Complex and Fragile

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What organizations today need to look after
Any one of these can break digital interactions
•BGP hijack
•ROBO connectivity
•CSP outage
•WAN issues
•DNS failure
•DDoS attack
•SSL expiration
•SASE incidents
•CDN throughput
•DNS hijacking
•ISP latency
•BGP routing
•Human error
•Config changes
•Natural disaster
•And many more…

20. ©2023 Catchpoint Systems 2020
The complexity is evident looking at the Internet Stack
APPLICATIONS
MEDIA / AD
CLOUD SERVICES
INTERNET CORE
PROTOCOLS
NETWORK
SaaS IC CRM LoBCollaborationEmail
VideoAd Serving Images CXAnalytics
Clouds Hosting APIs Fraud Payment BCDR
DNS CDN BGP EDGE
NTP QUIC MQTT TCP SSHIPv6IPv4
LAN SASEWAN LastMile Wireless Backbone

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Complement APM with IPM
Web Server
Application
Database
OS/Hypervisor
Hardware
Application Stack
Monitor with APM
Internet Stack
Monitor with IPM
(Application) Synthetics + RUM are capabilities to pinpoint
performance issues across the App Stack
Internet Synthetics + RUM are capabilities to pinpoint performance issues
across the Internet Stack
External Service
App
BGPBack
bone
ISP
API
ROBO
CLOUD
SD-WAN
CDN
DNS
SASE
Internal
Network
Fwall
SaaS apps
Users

22. ©2023 Catchpoint Systems 22
Monitor from where it matters:
The World’s Largest Observability Network
2,571
Cloud
Nodes
193 Locations
9 Providers
Backbone
Nodes
789Locations
252 Providers
Last Mile
Nodes
111Locations
65Providers
Wireless
Nodes
44Locations
14 Providers
BGP
Peers
1434Peers
447ASNs Providers
Enterprise
Nodes
>5000
Endpoint
Devices
On Demand
87
1,137
280
340
1,434
447

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A digital experience score
for applications, customers, and workforce
•Identify paper cuts – digital friction not only failures
•100% actionable - no "opinions" or false positives
•User perspective – it’s all about how it is perceived by
the customer

24. ©2023 Catchpoint Systems 24
What makes Catchpoint special?
Our focus is on monitoring
every aspect of the Internet
Stack
Monitor what matters
The largest observability
network inside the Internet
Monitor from where
it matters
HD real-time data, advanced
correlation, experience scores
and analysis & drill-down tools
To catch issues
before they become
incidents

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Are our stores and
branches and delivering
great customer
experience?
How is the health of our IT
systems and the internet (cloud,
service provider, etc.)
impacting our business?
Are our websites, mobile apps,
APIs, working properly from
the customer perspective?
Are our internal apps
enabling our business to
deliver great experiences
Can our employees use
effectively the software
they need to run the
business?
Imagine a Digital Operations Center that puts you in control
of every digital interaction in the customer journey.

26. ©2023 Catchpoint Systems 2626
Industry leaders Rely on Catchpoint for Internet Resilience
of the top 10
Forbes Digital
Companies
9 6 9
of the top 6
Cloud Providers
of the top 10
CDN Providers
7
of the top 10
Publicly-traded
Software Companies
by Revenue

27. ©2023 Catchpoint Systems 2727
Next Steps on your Journey to IPM
•Download the EMA Paper
https://www.catchpoint.com/asset/enterprises-must-boost-observability-with-internet-performance-monitoring
•Visit Catchpoint to learn more about IPM
https://www.catchpoint.com

28. ©2023 Catchpoint Systems 28
Thank you!