Axis bank limited ratio analysis
NikunjPankhaniya
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Jan 09, 2020
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About This Presentation
Ratio Analysis on axis bank ltd
Slide Content
1
A
Project Report
On
Submitted to
Mr. Govind Soni
Faculty Member,
S. K. School of Business Management,
In Partial fulfilment of the requirements for the Strategy
Financial Management Course in the Master of Business
Administration Programmer
HNGUNorth Gujarat University
On
13 December 2019
SUBMITTED BY:
Nikunj M Pankhaniya Roll No.33
Jaydeep M Chovatiya Roll No.06
A
Project Report
On
Submitted to
Mr. Govind Soni
Faculty Member,
S. K. School of Business Management,
In Partial fulfilment of the requirements for the Strategy
Financial Management Course in the Master of Business
Administration Programmer
HNGUNorth Gujarat University
On
13 December 2019
SUBMITTED BY:
Nikunj M Pankhaniya Roll No.33
Jaydeep M Chovatiya Roll No.06
2
PREFACE
Experience is the best teacher the saying has played a guiding
role in the preparation of the project report. As a part of the
curriculum, after the completion of the first year of MBA, the
students are required to work in an organization as a trainee and
analyze its operations through research based project. It allows
students to have an exposure to the real business world.
Management learning remains incomplete without an experience
of corporate world. Thus, theoretical knowledge is not enough
for management students; practical study holds an important
place. So, the objective behind preparing this project report is to
relate the management theories taught in the classroom to their
practical application.
In this project recruitment and selection is analyzed with the help
of survey of employees who work in organization. It is an image
of deep practical studies to whatever observed and analyzed in
the organization.
My work in this project report is, therefore, a humble attempt.
Best efforts have been made to derive feasible conclusion
towards the objectives of this project, yet there could be some
errors, I take the responsibility for such errors.
PREFACE
Experience is the best teacher the saying has played a guiding
role in the preparation of the project report. As a part of the
curriculum, after the completion of the first year of MBA, the
students are required to work in an organization as a trainee and
analyze its operations through research based project. It allows
students to have an exposure to the real business world.
Management learning remains incomplete without an experience
of corporate world. Thus, theoretical knowledge is not enough
for management students; practical study holds an important
place. So, the objective behind preparing this project report is to
relate the management theories taught in the classroom to their
practical application.
In this project recruitment and selection is analyzed with the help
of survey of employees who work in organization. It is an image
of deep practical studies to whatever observed and analyzed in
the organization.
My work in this project report is, therefore, a humble attempt.
Best efforts have been made to derive feasible conclusion
towards the objectives of this project, yet there could be some
errors, I take the responsibility for such errors.
3
Acknowledgement
Quality is never an Accident ……it is always the result of an intelligent effect. There
must be a will to produce a superior thing. All we need in this world is hard work and
confidence and the success is sure. Success is not a one-man phenomenon but it is the
result of working together.
First and for most, we would like to express my deepest gratitude towards
Mr.Govindsoni Sir, Faculty of S.K.School of Business Management Patan. For his
consent and support, we are profoundly grateful to him, who has shared his precious time
to help us and for giving us valuable guidance to develop this report.
We would like to thank, who have helped us for providing valuable Information
for making project Report.
Last but not the least; we are very thankful to all the staff members and none teaching
staff for their expert guidance and continuous encouragement throughout, to see that
maximum benefit is taken out of this exercise.
At last, let us express our heartfelt gratitude to all those who helped us directly or
indirectly in completing this project, from beginning
Acknowledgement
Quality is never an Accident ……it is always the result of an intelligent effect. There
must be a will to produce a superior thing. All we need in this world is hard work and
confidence and the success is sure. Success is not a one-man phenomenon but it is the
result of working together.
First and for most, we would like to express my deepest gratitude towards
Mr.Govindsoni Sir, Faculty of S.K.School of Business Management Patan. For his
consent and support, we are profoundly grateful to him, who has shared his precious time
to help us and for giving us valuable guidance to develop this report.
We would like to thank, who have helped us for providing valuable Information
for making project Report.
Last but not the least; we are very thankful to all the staff members and none teaching
staff for their expert guidance and continuous encouragement throughout, to see that
maximum benefit is taken out of this exercise.
At last, let us express our heartfelt gratitude to all those who helped us directly or
indirectly in completing this project, from beginning
4
Index
Sr no. Contents Page numbers
1 Preface
02
2 Acknowledgement 03
3 Company Profile
05 To 13
4 Journey & Milestone Over the year
14,15
5 Mission
16
6 Vision
17
7 Product & Services 20 TO 22
8 Exclusive Strategy 23 To 24
9 Capital Structure 25
10 Profit & loss Account 26 To28
11 Balance sheet 29 To 31
12 Cash Flow 32
13 Ratio Analysis 33 To42
14 Conclusion 43
15 Suggestion 44
16 Bibliography 45
Index
Sr no. Contents Page numbers
1 Preface
02
2 Acknowledgement 03
3 Company Profile
05 To 13
4 Journey & Milestone Over the year
14,15
5 Mission
16
6 Vision
17
7 Product & Services 20 TO 22
8 Exclusive Strategy 23 To 24
9 Capital Structure 25
10 Profit & loss Account 26 To28
11 Balance sheet 29 To 31
12 Cash Flow 32
13 Ratio Analysis 33 To42
14 Conclusion 43
15 Suggestion 44
16 Bibliography 45
5
Company Profile
Axis Bank is the third largest private sector bank in India. The Bank offers the
entire spectrum of financial services to customer segments covering Large and
Mid-Corporate, MSME, Agriculture and Retail Businesses.
The Bank has a large footprint of 4,050 domestic branches (including extension
counters) with 11,801 ATMs & 4,917 cash recyclers spread across the country
as on 31st March, 2019. The overseas operations of the Bank are spread over
nine international offices with branches at Singapore, Hong Kong, Dubai (at the
DIFC), Colombo and Shanghai; representative offices at Dhaka, Dubai, Abu
Dhabi and an overseas subsidiary at London, UK. The international offices
focus on corporate lending, trade finance, syndication, and investment banking
and liability businesses.
Axis Bank is one of the first new generation private sector banks to have begun
operations in 1994. The Bank was promoted in 1993, jointly by Specified
Undertaking of Unit Trust of India (SUUTI) (then known as Unit Trust of
India), Life Insurance Corporation of India (LIC), General Insurance
Corporation of India (GIC), National Insurance Company Ltd., The New India
Assurance Company Ltd., The Oriental Insurance Company Ltd. and United
India Insurance Company Ltd.
The shareholding of Unit Trust of India was subsequently transferred to SUUTI,
an entity established in 2003. With a balance sheet size of Rs. 8,00,997 cores as
on 31st March 2019, Axis Bank has achieved consistent growth and with a 5
year CAGR (2013-14 to 2018-19) of 16% in Total Assets, 14% in Total
Deposits, 17% in Total Advances.
Company Profile
Axis Bank is the third largest private sector bank in India. The Bank offers the
entire spectrum of financial services to customer segments covering Large and
Mid-Corporate, MSME, Agriculture and Retail Businesses.
The Bank has a large footprint of 4,050 domestic branches (including extension
counters) with 11,801 ATMs & 4,917 cash recyclers spread across the country
as on 31st March, 2019. The overseas operations of the Bank are spread over
nine international offices with branches at Singapore, Hong Kong, Dubai (at the
DIFC), Colombo and Shanghai; representative offices at Dhaka, Dubai, Abu
Dhabi and an overseas subsidiary at London, UK. The international offices
focus on corporate lending, trade finance, syndication, and investment banking
and liability businesses.
Axis Bank is one of the first new generation private sector banks to have begun
operations in 1994. The Bank was promoted in 1993, jointly by Specified
Undertaking of Unit Trust of India (SUUTI) (then known as Unit Trust of
India), Life Insurance Corporation of India (LIC), General Insurance
Corporation of India (GIC), National Insurance Company Ltd., The New India
Assurance Company Ltd., The Oriental Insurance Company Ltd. and United
India Insurance Company Ltd.
The shareholding of Unit Trust of India was subsequently transferred to SUUTI,
an entity established in 2003. With a balance sheet size of Rs. 8,00,997 cores as
on 31st March 2019, Axis Bank has achieved consistent growth and with a 5
year CAGR (2013-14 to 2018-19) of 16% in Total Assets, 14% in Total
Deposits, 17% in Total Advances.
6
Axis Bank is the third largest private sector bank in India. The Bank operates in
four segments, namely treasury, retail banking, corporate/ wholesale banking
and other banking business. The treasury operations include investments in
sovereign and corporate debt, equity and mutual funds, trading operations,
derivative trading and foreign exchange operations on the account, and for
customers and central funding.
Retail banking includes lending to individuals/small businesses subject to the
orientation, product and granularity criterion. It also includes liability products,
card services, Internet banking, automated teller machines (ATM) services,
depository, financial advisory services, and non resident Indian (NRI) services.
The corporate/wholesale banking segment includes corporate relationships not
included under retail banking, corporate advisory services, placements and
syndication, management of publics issue, project appraisals, capital market
related services, and cash management services.
The Bank's registered office is located at Ahmedabad and their Central Office is
located at Mumbai. With 3,485 domestic branches (including extension
counters) and 14,332 ATMs across the country as on 30 September 2017, the
network of Axis Bank spreads across 2,033 cities and towns, enabling the bank
to reach out to a large cross-section of customers with an array of products and
services. The bank also has nine overseas offices with branches at Singapore,
Hong Kong, Dubai (at the DIFC), Shanghai and Colombo; representative
offices at Dubai, Abu Dhabi and Dhaka and an overseas subsidiary at London,
UK.
Axis Bank is the third largest private sector bank in India. The Bank operates in
four segments, namely treasury, retail banking, corporate/ wholesale banking
and other banking business. The treasury operations include investments in
sovereign and corporate debt, equity and mutual funds, trading operations,
derivative trading and foreign exchange operations on the account, and for
customers and central funding.
Retail banking includes lending to individuals/small businesses subject to the
orientation, product and granularity criterion. It also includes liability products,
card services, Internet banking, automated teller machines (ATM) services,
depository, financial advisory services, and non resident Indian (NRI) services.
The corporate/wholesale banking segment includes corporate relationships not
included under retail banking, corporate advisory services, placements and
syndication, management of publics issue, project appraisals, capital market
related services, and cash management services.
The Bank's registered office is located at Ahmedabad and their Central Office is
located at Mumbai. With 3,485 domestic branches (including extension
counters) and 14,332 ATMs across the country as on 30 September 2017, the
network of Axis Bank spreads across 2,033 cities and towns, enabling the bank
to reach out to a large cross-section of customers with an array of products and
services. The bank also has nine overseas offices with branches at Singapore,
Hong Kong, Dubai (at the DIFC), Shanghai and Colombo; representative
offices at Dubai, Abu Dhabi and Dhaka and an overseas subsidiary at London,
UK.
7
The Bank has five wholly-owned subsidiaries namely Axis Securities and Sales
Ltd, Axis Private Equity Ltd, Axis Trustee Services Ltd, Axis Asset
Management Company Ltd and Axis Mutual Fund Trustee Ltd.
Axis Bank was incorporated in the year 1993 with the name UTI Bank Ltd.
Axis Bank is one of the first new generation private sector banks to have begun
operations in 1994. The bank was promoted in 1993, jointly by Specified
Undertaking of Unit Trust of India (SUUTI) (then known as Unit Trust of
India), Life Insurance Corporation of India (LIC), General Insurance
Corporation of India (GIC), National Insurance Company Ltd., The New India
Assurance Company Ltd., The Oriental Insurance Company Ltd. and United
India Insurance Company Ltd. The share holding of Unit Trust of India was
subsequently transferred to SUUTI, an entity established in 2003.
In the year 2001, the bank along with Global Trust Bank (GTB) had a merger
proposal to create the largest private sector bank, but due to media's issues both
the banks withdraw the merger proposal.
In the year 2003, the Bank was given the authorized to handle Government
transactions such as collection of Government taxes, to handle the expenditure
related payments of Central Government Ministries and Departments and
pension payments on behalf of Civil and Non-civil Ministries such as defence,
posts, telecom and railways. In December 20003, the Bank launched their
merchant acquiring business.
The Bank has five wholly-owned subsidiaries namely Axis Securities and Sales
Ltd, Axis Private Equity Ltd, Axis Trustee Services Ltd, Axis Asset
Management Company Ltd and Axis Mutual Fund Trustee Ltd.
Axis Bank was incorporated in the year 1993 with the name UTI Bank Ltd.
Axis Bank is one of the first new generation private sector banks to have begun
operations in 1994. The bank was promoted in 1993, jointly by Specified
Undertaking of Unit Trust of India (SUUTI) (then known as Unit Trust of
India), Life Insurance Corporation of India (LIC), General Insurance
Corporation of India (GIC), National Insurance Company Ltd., The New India
Assurance Company Ltd., The Oriental Insurance Company Ltd. and United
India Insurance Company Ltd. The share holding of Unit Trust of India was
subsequently transferred to SUUTI, an entity established in 2003.
In the year 2001, the bank along with Global Trust Bank (GTB) had a merger
proposal to create the largest private sector bank, but due to media's issues both
the banks withdraw the merger proposal.
In the year 2003, the Bank was given the authorized to handle Government
transactions such as collection of Government taxes, to handle the expenditure
related payments of Central Government Ministries and Departments and
pension payments on behalf of Civil and Non-civil Ministries such as defence,
posts, telecom and railways. In December 20003, the Bank launched their
merchant acquiring business.
8
In the year 2005, the Bank raised $239.3 million through Global Depositary
Receipts. They won the award 'Outstanding Achievement Award' for the year
2005 from Indian Banks Association for IT Infrastructure, delivery capabilities
and innovative solutions.
In December 2005, the Bank set up Axis Securities and Sales Ltd (originally
incorporated as UBL Sales Ltd) to market credit cards and retail asset products.
In October 2006, they set up Axis Private Equity Ltd, primarily to carry on the
activities of managing equity investments and provide venture capital support to
businesses.
In the year of 2007, the bank again raised $218.67 million through Global
Depository Receipts. They opened 153 new branches during the year, which
includes 43 extension counters that have been upgraded to branches and 8
Service branches/ CPCs. They also opened new overseas offices at Singapore,
Dubai and Hong Kong and a representative office in Shanghai.
During the year 2007-08, the Bank opened 143 new branches, taking the
number of branches to 651 which included 33 extension counters that have been
upgraded to branches. Also, they expanded overseas with the opening of a
branch at the Dubai International Finance Centre. The Bank changed their name
from UTI Bank Ltd to Axis Bank Ltd with effect from July 30, 2007 to avoid
confusion with other unrelated entities with similar name.
In the year 2005, the Bank raised $239.3 million through Global Depositary
Receipts. They won the award 'Outstanding Achievement Award' for the year
2005 from Indian Banks Association for IT Infrastructure, delivery capabilities
and innovative solutions.
In December 2005, the Bank set up Axis Securities and Sales Ltd (originally
incorporated as UBL Sales Ltd) to market credit cards and retail asset products.
In October 2006, they set up Axis Private Equity Ltd, primarily to carry on the
activities of managing equity investments and provide venture capital support to
businesses.
In the year of 2007, the bank again raised $218.67 million through Global
Depository Receipts. They opened 153 new branches during the year, which
includes 43 extension counters that have been upgraded to branches and 8
Service branches/ CPCs. They also opened new overseas offices at Singapore,
Dubai and Hong Kong and a representative office in Shanghai.
During the year 2007-08, the Bank opened 143 new branches, taking the
number of branches to 651 which included 33 extension counters that have been
upgraded to branches. Also, they expanded overseas with the opening of a
branch at the Dubai International Finance Centre. The Bank changed their name
from UTI Bank Ltd to Axis Bank Ltd with effect from July 30, 2007 to avoid
confusion with other unrelated entities with similar name.
9
During the year 2008-09, the Bank opened 176 new branches that include 12
extension counters that have been upgraded to branches taking the total number
of branches and ECs to 835. During the year, they opened 831 ATMs, thereby
taking the ATM network of the Bank from 2,764 to 3,595. Also, they opened a
Representative Office in Dubai.
In May 2008, the Bank established Axis Trustee Services Company Ltd as a
wholly owned subsidiary company, which is engaged in trusteeship activities. In
December 2008, they launched their new investment advisory service
exclusively for High Net Worth clients.
In January 2009, the Bank set up Axis Asset Management Company Ltd to
carry on the activities of managing a mutual fund business. Also, they
incorporated Axis Mutual Fund Trustee Ltd to act as the trustee for the mutual
fund business.
During the year 2009-10, the Bank opened 200 branches taking the total number
of branches Extension Counters (ECs) to 1,035. In March 209, 2010, they
opened their 1000 branch at Bandra West, Mumbai. In September 2009, Axis
Bank launched the private banking business in the domestic market, christened
'Privee' to cater to highly affluent individuals and families offering them unique
investment opportunities
During the year 2008-09, the Bank opened 176 new branches that include 12
extension counters that have been upgraded to branches taking the total number
of branches and ECs to 835. During the year, they opened 831 ATMs, thereby
taking the ATM network of the Bank from 2,764 to 3,595. Also, they opened a
Representative Office in Dubai.
In May 2008, the Bank established Axis Trustee Services Company Ltd as a
wholly owned subsidiary company, which is engaged in trusteeship activities. In
December 2008, they launched their new investment advisory service
exclusively for High Net Worth clients.
In January 2009, the Bank set up Axis Asset Management Company Ltd to
carry on the activities of managing a mutual fund business. Also, they
incorporated Axis Mutual Fund Trustee Ltd to act as the trustee for the mutual
fund business.
During the year 2009-10, the Bank opened 200 branches taking the total number
of branches Extension Counters (ECs) to 1,035. In March 209, 2010, they
opened their 1000 branch at Bandra West, Mumbai. In September 2009, Axis
Bank launched the private banking business in the domestic market, christened
'Privee' to cater to highly affluent individuals and families offering them unique
investment opportunities
10
During the year, the Capital Markets SBU was restructured with the debt capital
market business (hitherto a part of the capital markets) carved into a separate
vertical. As a result, the Bank's Capital Markets SBU comprises equity capital
markets (ECM) business, mergers and acquisitions and private equity
syndication. In February 24, 2010, the Bank launched the 'AXIS CALL & PAY
on atom', a unique mobile payments solution using Axis Bank debit cards. Axis
Bank is the first bank in the country to provide a secure debit card-based
payment service over IVR.
During the year 2010-11, 407 new branches were added to the Bank's network
taking the total number of branches and extension counters (ECs) to 1,390. Of
these, 564 branches/ ECs are in semi-urban and rural areas and 826
branches/ECs are in metropolitan and urban areas. The Bank is present in all
states and Union Territories (except Lakshadweep) covering 921 centers. The
ATM network of the Bank increased from 4,293 to 6,270.
During the year, the Bank also opened a Representative Office in Abu Dhabi.
This was in addition to the existing branches at Singapore, Hong Kong and
DIFC (Dubai International Financial Centre) and representative offices at
Shanghai and Dubai.
During the year, the Capital Markets SBU was restructured with the debt capital
market business (hitherto a part of the capital markets) carved into a separate
vertical. As a result, the Bank's Capital Markets SBU comprises equity capital
markets (ECM) business, mergers and acquisitions and private equity
syndication. In February 24, 2010, the Bank launched the 'AXIS CALL & PAY
on atom', a unique mobile payments solution using Axis Bank debit cards. Axis
Bank is the first bank in the country to provide a secure debit card-based
payment service over IVR.
During the year 2010-11, 407 new branches were added to the Bank's network
taking the total number of branches and extension counters (ECs) to 1,390. Of
these, 564 branches/ ECs are in semi-urban and rural areas and 826
branches/ECs are in metropolitan and urban areas. The Bank is present in all
states and Union Territories (except Lakshadweep) covering 921 centers. The
ATM network of the Bank increased from 4,293 to 6,270.
During the year, the Bank also opened a Representative Office in Abu Dhabi.
This was in addition to the existing branches at Singapore, Hong Kong and
DIFC (Dubai International Financial Centre) and representative offices at
Shanghai and Dubai.
11
In March 7, 2011, the Bank incorporated a new subsidiary namely Axis U.K.
Ltd. as a private limited company registered in the United Kingdom (UK) with
the main purpose of filing an application with Financial Services Authority
(FSA), UK for a banking license in the UK and for the creation of necessary
infrastructure for the subsidiary to commence banking business in the UK.
On 8 January 2014, Axis Bank announced the opening of its Shanghai Branch,
thus becoming the first Indian private sector bank to set up a branch in China.
On 4 December 2014, Axis Bank announced that it had closed its Senior
Unsecured Redeemable Non-Convertible Debenture issue of amount Rs 5705
crore and priced at 8.85% p.a. payable annually maturing on 5 December 2024.
On 9 December 2014, Axis Bank announced the launch of limited period offer
of 20 year fixed rate home loan for affordable housing at 10.40%.
On 27 July 2015, Axis Bank announced that it had signed a $200 million 7 year
bilateral loan deal with the Asian Development Bank (ADB) for extending
affordable agriculture credit to farmers in India.
On 22 November 2015, Axis Bank announced the opening of its Representative
Office in Dhaka, Bangladesh in a bid to strengthen its international presence.
On 9 March 2016, Axis Bank announced the launch of the world's first Forex
prepaid card issued in conjunction with Diners Club International, a business
unit of Discover Financial Services.
In March 7, 2011, the Bank incorporated a new subsidiary namely Axis U.K.
Ltd. as a private limited company registered in the United Kingdom (UK) with
the main purpose of filing an application with Financial Services Authority
(FSA), UK for a banking license in the UK and for the creation of necessary
infrastructure for the subsidiary to commence banking business in the UK.
On 8 January 2014, Axis Bank announced the opening of its Shanghai Branch,
thus becoming the first Indian private sector bank to set up a branch in China.
On 4 December 2014, Axis Bank announced that it had closed its Senior
Unsecured Redeemable Non-Convertible Debenture issue of amount Rs 5705
crore and priced at 8.85% p.a. payable annually maturing on 5 December 2024.
On 9 December 2014, Axis Bank announced the launch of limited period offer
of 20 year fixed rate home loan for affordable housing at 10.40%.
On 27 July 2015, Axis Bank announced that it had signed a $200 million 7 year
bilateral loan deal with the Asian Development Bank (ADB) for extending
affordable agriculture credit to farmers in India.
On 22 November 2015, Axis Bank announced the opening of its Representative
Office in Dhaka, Bangladesh in a bid to strengthen its international presence.
On 9 March 2016, Axis Bank announced the launch of the world's first Forex
prepaid card issued in conjunction with Diners Club International, a business
unit of Discover Financial Services.
12
On 30 March 2017, Axis Bank announced a strategic partnership with Wells
Fargo & Company to offer seamless remittance facility to their NRI customers
from The United States of America (USA).
On 17 June 2017, Axis Bank in association with Kochi Metro Rail Corporation
(KMRL) launched India's first single-wallet contactless, open loop metro card
to allow cashless commuting for commuters in Kochi.
On 5 July 2017, Axis Bank announced its foray into the luxury bikes loans
segment for 500cc & above bikes.
On 11 July 2017, Axis Bank announced its collaboration with Inter-American
Investment Corporation (IIC) to facilitate trade with Latin America and the
Caribbean.
Axis Bank on 27 July 2017 announced that it has entered into an agreement
with Jasper InfoTech Private Limited to acquire 100% stake in its subsidiaries
viz. Free Charge Payment Technologies Private Limited and Accelyst Solutions
Private Limited, which together constitute the digital payments business under
the 'Free Charge' brand. The deal marked the first such acquisition of a digital
payments company by a bank in India.
On 30 March 2017, Axis Bank announced a strategic partnership with Wells
Fargo & Company to offer seamless remittance facility to their NRI customers
from The United States of America (USA).
On 17 June 2017, Axis Bank in association with Kochi Metro Rail Corporation
(KMRL) launched India's first single-wallet contactless, open loop metro card
to allow cashless commuting for commuters in Kochi.
On 5 July 2017, Axis Bank announced its foray into the luxury bikes loans
segment for 500cc & above bikes.
On 11 July 2017, Axis Bank announced its collaboration with Inter-American
Investment Corporation (IIC) to facilitate trade with Latin America and the
Caribbean.
Axis Bank on 27 July 2017 announced that it has entered into an agreement
with Jasper InfoTech Private Limited to acquire 100% stake in its subsidiaries
viz. Free Charge Payment Technologies Private Limited and Accelyst Solutions
Private Limited, which together constitute the digital payments business under
the 'Free Charge' brand. The deal marked the first such acquisition of a digital
payments company by a bank in India.
13
Incorporation Year 1993
Registered Office Trishul 3rd Floor Law Garden,Ellis Bridge,
Ahmedabad,
Gujarat-380006
Telephone 91-79-66306161
Fax 91-79-26409321
Chairman Rakesh Makhija
Managing Director Amitabh Chaudhry
Company Secretary Girish V Koliyote
Auditor Haribhakti & Co LLP
Face Value 2
Market Lot 1
Listing BSE,NSE,London,MSEI
Registrar KFin Techologies Pvt Ltd
Karvy Selenium Tow-B,31&32 Financial
Dist,Nanakramguda,Hyderabad-500032
Incorporation Year 1993
Registered Office Trishul 3rd Floor Law Garden,Ellis Bridge,
Ahmedabad,
Gujarat-380006
Telephone 91-79-66306161
Fax 91-79-26409321
Chairman Rakesh Makhija
Managing Director Amitabh Chaudhry
Company Secretary Girish V Koliyote
Auditor Haribhakti & Co LLP
Face Value 2
Market Lot 1
Listing BSE,NSE,London,MSEI
Registrar KFin Techologies Pvt Ltd
Karvy Selenium Tow-B,31&32 Financial
Dist,Nanakramguda,Hyderabad-500032
14
Journey and Milestones over the Years
Journey and Milestones over the Years
15
16
Mission
Customer service and product innovation tuned to diverse needs of individual
and corporate clientele.
Continuous technology up gradating while maintaining human values.
Progressive globalization and achieving international standards.
Efficiency and effectiveness built on ethical practices.
Customer Satisfaction through providing quality service effectively and
efficiently.
Mission
Customer service and product innovation tuned to diverse needs of individual
and corporate clientele.
Continuous technology up gradating while maintaining human values.
Progressive globalization and achieving international standards.
Efficiency and effectiveness built on ethical practices.
Customer Satisfaction through providing quality service effectively and
efficiently.
17
Vision
Vision of the Bank
To be the preferred financial solutions provider excelling in customer delivery through
insight, empowered employees and smart use of technology
Core Values
Customer Centricity
Ethics
Transparency
Teamwork
Ownership
Vision
Vision of the Bank
To be the preferred financial solutions provider excelling in customer delivery through
insight, empowered employees and smart use of technology
Core Values
Customer Centricity
Ethics
Transparency
Teamwork
Ownership
18
Board of Directors & Chairman
Sr.no Person Designation
1 Dr. Sanjiv Misra
Chairman
2 Amitabh Chaudhary Managing Director & CEO
3 Prof.Samir Baura Director
4 Rohit Bhagat Director
5 Som Mittal Director
6 S.Vishwanathan Director
7 Rakesh Makhija Director
8 Girish Paranipe Director
9 Ketaki Bhagwati Director
10 Stephan Paglivca Nominee Director
11 B.Babu Rao Nominee Director
12 Usha Sangwan Nominee Director
13 Rajiv Anand Ex.Director(wholesale banking)
14 Rajesh Dahiya Ex.Director(Corporate Centre)
Board of Directors & Chairman
Sr.no Person Designation
1 Dr. Sanjiv Misra
Chairman
2 Amitabh Chaudhary Managing Director & CEO
3 Prof.Samir Baura Director
4 Rohit Bhagat Director
5 Som Mittal Director
6 S.Vishwanathan Director
7 Rakesh Makhija Director
8 Girish Paranipe Director
9 Ketaki Bhagwati Director
10 Stephan Paglivca Nominee Director
11 B.Babu Rao Nominee Director
12 Usha Sangwan Nominee Director
13 Rajiv Anand Ex.Director(wholesale banking)
14 Rajesh Dahiya Ex.Director(Corporate Centre)
19
Audit Committee of the Board
Name of Members Category
Shri Girish Paranjpe
Chairman
Shri S. Vishvanathan
Member
Shri Rakesh Makhija
Member
Shri B. Baburao
Member
Audit Committee of the Board
Name of Members Category
Shri Girish Paranjpe
Chairman
Shri S. Vishvanathan
Member
Shri Rakesh Makhija
Member
Shri B. Baburao
Member
20
Axis Bank Product & Services
Sr no
Products(Retail)
Account Deposits Cards
1 Saving Account Express FD Credit Cards
2 Salary Account Fixed Deposits Debit Cards
3 Current Account Recurring Deposits Pre-paid Cards
4 Axis Direct Invest
Account
Tax Saver Fixed
Deposits
Transit Cards
5 Safe Deposit Locker Fixed Deposits Plus Commercial Credit Cards
6 National Pension
System(NPS)
Auto Fixed Deposits Commercial Debit Cards
7 Axis Active Digital Payment
8 Sukanya Samriddhi
Yojana
9 PMJDY
Axis Bank Product & Services
Sr no
Products(Retail)
Account Deposits Cards
1 Saving Account Express FD Credit Cards
2 Salary Account Fixed Deposits Debit Cards
3 Current Account Recurring Deposits Pre-paid Cards
4 Axis Direct Invest
Account
Tax Saver Fixed
Deposits
Transit Cards
5 Safe Deposit Locker Fixed Deposits Plus Commercial Credit Cards
6 National Pension
System(NPS)
Auto Fixed Deposits Commercial Debit Cards
7 Axis Active Digital Payment
8 Sukanya Samriddhi
Yojana
9 PMJDY
21
Sr no
Products(Retail)
Loan
Insurance
Investment
Forex
Home Loan Life Insurance Mutual Fund Forex Card
Personnel Loan Home Insurance Demat Account International Fund
Transfer
Holiday Loan Travel Insurance 7.75% Saving Bonds Online Fund Transfer
Car Loan Motor Insurance Public Provident Fund Foreign Currency Cash
Business Loan Two Wheeler Insurance Atal Pension Yojana Foreign Currency Demand
Drafts
Education Loan Business Guard IPO Smart Foreign Country
Travellers Cheques
Two Wheeler
Loan
Health Insurance Axis Direct
Loan Against
Property
Pradhan mantra Suraksha
Bima Yojana
Kishan Vikas Patrak
Loan Against FD Pradhan mantra Jeevan
jyot Bima Yojana
Future Planning
Solutions
Gold Loan Bima Uphar Yojana
Sr no
Products(Retail)
Loan
Insurance
Investment
Forex
Home Loan Life Insurance Mutual Fund Forex Card
Personnel Loan Home Insurance Demat Account International Fund
Transfer
Holiday Loan Travel Insurance 7.75% Saving Bonds Online Fund Transfer
Car Loan Motor Insurance Public Provident Fund Foreign Currency Cash
Business Loan Two Wheeler Insurance Atal Pension Yojana Foreign Currency Demand
Drafts
Education Loan Business Guard IPO Smart Foreign Country
Travellers Cheques
Two Wheeler
Loan
Health Insurance Axis Direct
Loan Against
Property
Pradhan mantra Suraksha
Bima Yojana
Kishan Vikas Patrak
Loan Against FD Pradhan mantra Jeevan
jyot Bima Yojana
Future Planning
Solutions
Gold Loan Bima Uphar Yojana
22
Sr no
Agri & Rural
Loan
Rural Banking
Financial Inclusion
Farmer Funding Initiatives Business Correspondents
Loand For Agri
Traders &
Processores
Branches
Warehouse
Receipt Loans
Other Services
MSME Samridhi
Loans
Tractor Loans
Gold Loans
Micro Finance
Sr no
Agri & Rural
Loan
Rural Banking
Financial Inclusion
Farmer Funding Initiatives Business Correspondents
Loand For Agri
Traders &
Processores
Branches
Warehouse
Receipt Loans
Other Services
MSME Samridhi
Loans
Tractor Loans
Gold Loans
Micro Finance
23
Exclusive Strategy
Growth:-
The first deliverable we put out
The First deliverable we put out has been to improve our deposit growth
materially to fund our strong loan growth aspirations. We want to step up
growth in the Wholesale Bank, sustain the momentum in the Retail Bank and
want to scale up our subsidiaries materially. We also want to attain a leadership
position on the payments side of the business. The first deliverable we put out
has been to improve our deposit
Profitability:-
We intend to make significant portfolio mix choices based on an
assessment of Risk Adjusted Return on Capital, or RAROC. We will
relentlessly focus on cost ratio nalisation and reduce the Bank’s credit costs
sustainably below its long-term averages.
Exclusive Strategy
Growth:-
The first deliverable we put out
The First deliverable we put out has been to improve our deposit growth
materially to fund our strong loan growth aspirations. We want to step up
growth in the Wholesale Bank, sustain the momentum in the Retail Bank and
want to scale up our subsidiaries materially. We also want to attain a leadership
position on the payments side of the business. The first deliverable we put out
has been to improve our deposit
Profitability:-
We intend to make significant portfolio mix choices based on an
assessment of Risk Adjusted Return on Capital, or RAROC. We will
relentlessly focus on cost ratio nalisation and reduce the Bank’s credit costs
sustainably below its long-term averages.
24
Sustainability:-
We would focus on disciplined execution, and aim to build a sustainable
and credible business model. We intend to invest in strengthening our core
around technology, processes, operations, digital and analytics. An important
element in building a sustainable franchise is to embed conservatism in our
internal policies and practices.
UNIT: AXIS BANK LIMITED Jeevan Prakash Building Sector 17-B Chandigarh- 160017
Tel: 0172- 5062917 Registered Office „Trishul‟, 3rd Floor, Opp. Samartheshwar Temple, Law
Garden, Ellis Bridge, Ahmedabad – 380 006. Tel No. : 079 – 2640 9322 Fax No. : 079 – 2640 9321
Email: [email protected]/[email protected] Web site: www.axisbank.com
The Corporate Office Axis Bank Limited, Corporate Office, Bombay Dyeing Mills Compound,
Pandurang Budhkar Marg, Worli, Mumbai - 400 025 Tel: (022) 2425 2525
Sustainability:-
We would focus on disciplined execution, and aim to build a sustainable
and credible business model. We intend to invest in strengthening our core
around technology, processes, operations, digital and analytics. An important
element in building a sustainable franchise is to embed conservatism in our
internal policies and practices.
UNIT: AXIS BANK LIMITED Jeevan Prakash Building Sector 17-B Chandigarh- 160017
Tel: 0172- 5062917 Registered Office „Trishul‟, 3rd Floor, Opp. Samartheshwar Temple, Law
Garden, Ellis Bridge, Ahmedabad – 380 006. Tel No. : 079 – 2640 9322 Fax No. : 079 – 2640 9321
Email: [email protected]/[email protected] Web site: www.axisbank.com
The Corporate Office Axis Bank Limited, Corporate Office, Bombay Dyeing Mills Compound,
Pandurang Budhkar Marg, Worli, Mumbai - 400 025 Tel: (022) 2425 2525
25
Capital Structure
Capital Structure (Axis Bank)
Period Instrument Authorized
Capital
Issued
Capital
- P A I D U P -
From To (Rs. cr) (Rs. cr) Shares (nos) Face
Value
Capital
2018 2019 Equity Share 850 514.33 2571644871 2 514.33
2017 2018 Equity Share 850 513.31 2566538936 2 513.31
2016 2017 Equity Share 850 479.01 2395036109 2 479.01
2015 2016 Equity Share 850 476.57 2382831826 2 476.57
2014 2015 Equity Share 850 474.1 2370522199 2 474.1
Capital Structure
Capital Structure (Axis Bank)
Period Instrument Authorized
Capital
Issued
Capital
- P A I D U P -
From To (Rs. cr) (Rs. cr) Shares (nos) Face
Value
Capital
2018 2019 Equity Share 850 514.33 2571644871 2 514.33
2017 2018 Equity Share 850 513.31 2566538936 2 513.31
2016 2017 Equity Share 850 479.01 2395036109 2 479.01
2015 2016 Equity Share 850 476.57 2382831826 2 476.57
2014 2015 Equity Share 850 474.1 2370522199 2 474.1
26
Profit & Loss Account
Mar '19Mar '18Mar '17Mar '16 Mar '15
12 mths12 mths12 mths12 mths 12 mths
Interest Earned 54,985.7745,780.3144,542.1640,988.04 35,478.60
Other Income 13,130.3410,967.0911,691.319,371.46 8,365.05
Total Income 68,116.1156,747.4056,233.4750,359.50 43,843.65
Interest expended 33,277.6027,162.5826,449.0424,155.07 21,254.46
Employee Cost 4,747.324,312.963,891.863,376.01 3,114.97
Selling, Admin & Misc
Expenses
24,704.8524,428.0921,704.4914,160.85 11,710.72
Depreciation 709.72 568.1 508.8 443.91 405.67
Operating Expenses15,833.3913,990.3512,199.9110,100.82 9,203.74
Provisions &
Contingencies
14,328.5015,318.8013,905.247,879.95 6,027.62
Total Expenses 63,439.4956,471.7352,554.1942,135.84 36,485.82
Net Profit for the
Year
4,676.61 275.683,679.288,223.66 7,357.82
Profit brought forward23,043.0524,448.3323,766.4617,623.49 13,501.45
Total 27,719.6624,724.0127,445.7425,847.15 20,859.27
Equity Dividend 01,405.281,407.431,191.42 1,087.54
Corporate Dividend
Tax
0 0 0 213.19 221.42
Earning Per Share
(Rs)
18.19 1.07 15.36 34.51 31.04
Equity Dividend (%) 50 0 250 250 230
Book Value (Rs) 259.27 247.2 232.83 223.12 188.47
Transfer to Statutory
Reserves
1,791.38 275.681,589.982,077.89 1,926.82
Proposed
Dividend/Transfer to
Govt
01,405.281,407.431,404.61 1,308.96
Balance c/f to
Balance Sheet
25,928.2823,043.0524,448.3322,364.65 17,623.49
Total 27,719.6624,724.0127,445.7425,847.15 20,859.27
Equity Share
Dividend 01,405.281,197.521,191.42 1,087.54
Tax On Dividend 0 0 209.91 213.19 221.42
Balance Carried Over
To Balance Sheet 25,928.2823,043.0524,448.3322,364.65 17,623.49
Total Appropriations27,719.6624,724.0127,445.7425,847.15 20,859.27
Basic EPS (Rs.) 18.2 1.13 15.4 34.59 31
Diluted EPS (Rs.) 18.09 1.12 15.34 34.4 31
Equity Dividend Rate
(%) 50 0 250 250 230
Income
Appropriations
OTHER INFORMATION
Expenditure
Per share data (annualised)
Profit & Loss account of Axis Bank
EARNINGS PER SHARE
DIVIDEND PERCENTAGE
Profit & Loss Account
Mar '19Mar '18Mar '17Mar '16 Mar '15
12 mths12 mths12 mths12 mths 12 mths
Interest Earned 54,985.7745,780.3144,542.1640,988.04 35,478.60
Other Income 13,130.3410,967.0911,691.319,371.46 8,365.05
Total Income 68,116.1156,747.4056,233.4750,359.50 43,843.65
Interest expended 33,277.6027,162.5826,449.0424,155.07 21,254.46
Employee Cost 4,747.324,312.963,891.863,376.01 3,114.97
Selling, Admin & Misc
Expenses
24,704.8524,428.0921,704.4914,160.85 11,710.72
Depreciation 709.72 568.1 508.8 443.91 405.67
Operating Expenses15,833.3913,990.3512,199.9110,100.82 9,203.74
Provisions &
Contingencies
14,328.5015,318.8013,905.247,879.95 6,027.62
Total Expenses 63,439.4956,471.7352,554.1942,135.84 36,485.82
Net Profit for the
Year
4,676.61 275.683,679.288,223.66 7,357.82
Profit brought forward23,043.0524,448.3323,766.4617,623.49 13,501.45
Total 27,719.6624,724.0127,445.7425,847.15 20,859.27
Equity Dividend 01,405.281,407.431,191.42 1,087.54
Corporate Dividend
Tax
0 0 0 213.19 221.42
Earning Per Share
(Rs)
18.19 1.07 15.36 34.51 31.04
Equity Dividend (%) 50 0 250 250 230
Book Value (Rs) 259.27 247.2 232.83 223.12 188.47
Transfer to Statutory
Reserves
1,791.38 275.681,589.982,077.89 1,926.82
Proposed
Dividend/Transfer to
Govt
01,405.281,407.431,404.61 1,308.96
Balance c/f to
Balance Sheet
25,928.2823,043.0524,448.3322,364.65 17,623.49
Total 27,719.6624,724.0127,445.7425,847.15 20,859.27
Equity Share
Dividend 01,405.281,197.521,191.42 1,087.54
Tax On Dividend 0 0 209.91 213.19 221.42
Balance Carried Over
To Balance Sheet 25,928.2823,043.0524,448.3322,364.65 17,623.49
Total Appropriations27,719.6624,724.0127,445.7425,847.15 20,859.27
Basic EPS (Rs.) 18.2 1.13 15.4 34.59 31
Diluted EPS (Rs.) 18.09 1.12 15.34 34.4 31
Equity Dividend Rate
(%) 50 0 250 250 230
Income
Appropriations
OTHER INFORMATION
Expenditure
Per share data (annualised)
Profit & Loss account of Axis Bank
EARNINGS PER SHARE
DIVIDEND PERCENTAGE
27
Mar '19 Mar '18 Mar '17 Mar '16Mar '15
12 mths 12 mths 12 mths 12 mths12 mths
Interest Earned 154.98 129.04 125.55 115.53 100.00
Other Income 156.97 131.11 139.76 112.03 100.00
Total Income 155.36 129.43 128.26 114.86 100.00
Interest
expended
154.98 127.80 124.44 113.65 100.00
Employee Cost 156.97 138.46 124.94 108.38 100.00
Selling, Admin &
Misc Expenses
155.36 208.60 185.34 120.92 100.00
Depreciation 174.95 140.04 125.42 109.43 100.00
Operating
Expenses
156.57 152.01 132.55 109.75 100.00
Provisions &
Contingencies
152.40 254.14 230.69 130.73 100.00
Total Expenses 210.96 154.78 144.04 115.49 100.00
Net Profit for the
Year
63.563.74676195 50.01 111.77 100.00
Profit brought
forward
170.67181.079291 176.03 130.53 100.00
Total 132.89118.527686 131.58 123.91 100.00
Equity Dividend 0.00129.216397 129.41 109.55 100.00
Corporate
Dividend Tax
0.00 0 0.00 96.28 100.00
Earning Per
Share (Rs)
58.60180413.4471649549.4845361111.179124 100
Equity Dividend
(%)
21.7391304 0108.695652108.695652 100
Book Value (Rs) 137.56566131.161458123.536902118.384889 100
#DIV/0!
Transfer to
Statutory
Reserves
92.9714.3075119 82.52 107.84 100.00
Proposed
Dividend/Transfe
r to Govt
0.00107.358514 107.52 107.31 100.00
Balance c/f to
Balance Sheet
147.12130.751911 138.73 126.90 100.00
Total 132.89118.527686 131.58 123.91 100.00
Equity Share
Dividend
0.00129.216397 110.11 109.55 100.00
Tax On Dividend 0.00 0 94.80 96.28 100.00
Balance Carried
Over To Balance
Sheet
147.12130.751911 138.73 126.90 100.00
Total
Appropriations
132.89118.527686 131.58 123.91 100.00
Basic EPS (Rs.)58.70967743.6451612949.6774194111.580645 100
Diluted EPS
(Rs.) 58.35483873.61290323 49.483871110.967742 100
Equity Dividend
Rate (%) 21.7391304 0108.695652108.695652 100
Income
Appropriations
OTHER INFORMATION
EARNINGS PER SHARE
Horizontal P& L
Expenditure
Per share data (annualised)
Profit & Loss account of Axis Bank
DIVIDEND PERCENTAGE
Mar '19 Mar '18 Mar '17 Mar '16Mar '15
12 mths 12 mths 12 mths 12 mths12 mths
Interest Earned 154.98 129.04 125.55 115.53 100.00
Other Income 156.97 131.11 139.76 112.03 100.00
Total Income 155.36 129.43 128.26 114.86 100.00
Interest
expended
154.98 127.80 124.44 113.65 100.00
Employee Cost 156.97 138.46 124.94 108.38 100.00
Selling, Admin &
Misc Expenses
155.36 208.60 185.34 120.92 100.00
Depreciation 174.95 140.04 125.42 109.43 100.00
Operating
Expenses
156.57 152.01 132.55 109.75 100.00
Provisions &
Contingencies
152.40 254.14 230.69 130.73 100.00
Total Expenses 210.96 154.78 144.04 115.49 100.00
Net Profit for the
Year
63.563.74676195 50.01 111.77 100.00
Profit brought
forward
170.67181.079291 176.03 130.53 100.00
Total 132.89118.527686 131.58 123.91 100.00
Equity Dividend 0.00129.216397 129.41 109.55 100.00
Corporate
Dividend Tax
0.00 0 0.00 96.28 100.00
Earning Per
Share (Rs)
58.60180413.4471649549.4845361111.179124 100
Equity Dividend
(%)
21.7391304 0108.695652108.695652 100
Book Value (Rs) 137.56566131.161458123.536902118.384889 100
#DIV/0!
Transfer to
Statutory
Reserves
92.9714.3075119 82.52 107.84 100.00
Proposed
Dividend/Transfe
r to Govt
0.00107.358514 107.52 107.31 100.00
Balance c/f to
Balance Sheet
147.12130.751911 138.73 126.90 100.00
Total 132.89118.527686 131.58 123.91 100.00
Equity Share
Dividend
0.00129.216397 110.11 109.55 100.00
Tax On Dividend 0.00 0 94.80 96.28 100.00
Balance Carried
Over To Balance
Sheet
147.12130.751911 138.73 126.90 100.00
Total
Appropriations
132.89118.527686 131.58 123.91 100.00
Basic EPS (Rs.)58.70967743.6451612949.6774194111.580645 100
Diluted EPS
(Rs.) 58.35483873.61290323 49.483871110.967742 100
Equity Dividend
Rate (%) 21.7391304 0108.695652108.695652 100
Income
Appropriations
OTHER INFORMATION
EARNINGS PER SHARE
Horizontal P& L
Expenditure
Per share data (annualised)
Profit & Loss account of Axis Bank
DIVIDEND PERCENTAGE
28
Mar '19 Mar '18 Mar '17 Mar '16 Mar '15
12 mths 12 mths 12 mths 12 mths 12 mths
Interest Earned 100% 100% 100% 100% 100%
Other Income 23.88 23.96 26.25 22.86 23.58
Total Income 123.96 126.25 122.86 123.58 100.00
Interest expended 0.61 0.59 0.59 0.59 0.60
Employee Cost 0.09 0.09 0.09 0.08 0.09
Selling, Admin &
Misc Expenses
0.45 0.53 0.49 0.35 0.33
Depreciation 0.01 0.01 0.01 0.01 0.01
Operating
Expenses
0.29 0.31 0.27 0.25 0.26
Provisions &
Contingencies
0.26 0.33 0.31 0.19 0.17
Total Expenses 1.15 1.23 1.18 1.03 1.03
Net Profit for the
Year
0.09 0.01 0.08 0.20 0.21
Profit brought
forward
41.91 53.40 53.36 43.00 38.06
Total 50.41 54.01 61.62 63.06 58.79
Equity Dividend 0.00 3.07 3.16 2.91 3.07
Corporate
Dividend Tax
0.00 0.00 0.00 0.52 0.62
Earning Per Share
(Rs)
0.033 0.002 0.034 0.084 0.087
Equity Dividend
(%)
0.09 0.00 0.56 0.61 0.65
Book Value (Rs) 0.47 0.54 0.52 0.54 0.53
Transfer to
Statutory Reserves
3.26 0.60 3.57 5.07 5.43
Proposed
Dividend/Transfer
to Govt
0.00 3.07 3.16 3.43 3.69
Balance c/f to
Balance Sheet
47.15 50.33 54.89 54.56 49.67
Total 50.41 54.01 61.62 63.06 58.79
Equity Share
Dividend
0.00 3.07 2.69 2.91 3.07
Tax On Dividend 0.00 0.00 0.47 0.52 0.62
Balance Carried
Over To Balance
Sheet
47.15 50.33 54.89 54.56 49.67
Total
Appropriations
50.41 54.01 61.62 63.06 58.79
Basic EPS (Rs.) 0.03 0.00 0.03 0.08 0.09
Diluted EPS (Rs.) 0.033 0.002 0.034 0.084 0.087
Equity Dividend
Rate (%) 100 0 100 100 100
Common Size Analysis P & L
Per share data (annualised)
Profit & Loss account of Axis Bank
Expenditure
Income
Appropriations
OTHER INFORMATION
EARNINGS PER SHARE
DIVIDEND PERCENTAGE
Mar '19 Mar '18 Mar '17 Mar '16 Mar '15
12 mths 12 mths 12 mths 12 mths 12 mths
Interest Earned 100% 100% 100% 100% 100%
Other Income 23.88 23.96 26.25 22.86 23.58
Total Income 123.96 126.25 122.86 123.58 100.00
Interest expended 0.61 0.59 0.59 0.59 0.60
Employee Cost 0.09 0.09 0.09 0.08 0.09
Selling, Admin &
Misc Expenses
0.45 0.53 0.49 0.35 0.33
Depreciation 0.01 0.01 0.01 0.01 0.01
Operating
Expenses
0.29 0.31 0.27 0.25 0.26
Provisions &
Contingencies
0.26 0.33 0.31 0.19 0.17
Total Expenses 1.15 1.23 1.18 1.03 1.03
Net Profit for the
Year
0.09 0.01 0.08 0.20 0.21
Profit brought
forward
41.91 53.40 53.36 43.00 38.06
Total 50.41 54.01 61.62 63.06 58.79
Equity Dividend 0.00 3.07 3.16 2.91 3.07
Corporate
Dividend Tax
0.00 0.00 0.00 0.52 0.62
Earning Per Share
(Rs)
0.033 0.002 0.034 0.084 0.087
Equity Dividend
(%)
0.09 0.00 0.56 0.61 0.65
Book Value (Rs) 0.47 0.54 0.52 0.54 0.53
Transfer to
Statutory Reserves
3.26 0.60 3.57 5.07 5.43
Proposed
Dividend/Transfer
to Govt
0.00 3.07 3.16 3.43 3.69
Balance c/f to
Balance Sheet
47.15 50.33 54.89 54.56 49.67
Total 50.41 54.01 61.62 63.06 58.79
Equity Share
Dividend
0.00 3.07 2.69 2.91 3.07
Tax On Dividend 0.00 0.00 0.47 0.52 0.62
Balance Carried
Over To Balance
Sheet
47.15 50.33 54.89 54.56 49.67
Total
Appropriations
50.41 54.01 61.62 63.06 58.79
Basic EPS (Rs.) 0.03 0.00 0.03 0.08 0.09
Diluted EPS (Rs.) 0.033 0.002 0.034 0.084 0.087
Equity Dividend
Rate (%) 100 0 100 100 100
Common Size Analysis P & L
Per share data (annualised)
Profit & Loss account of Axis Bank
Expenditure
Income
Appropriations
OTHER INFORMATION
EARNINGS PER SHARE
DIVIDEND PERCENTAGE
29
5Years Balance sheet
Balance Sheet of Axis Bank
Mar '19
(12mths)
Mar
'18(12mths)
Mar
'17(12mths)
Mar
'16(12mths)
Mar
'15(12mths)
Capital and Liabilities:
Total Share Capital 514.33 513.31 479.01 476.57 474.1
Equity Share Capital 514.33 513.31 479.01 476.57 474.1
Reserves 66,161.97 62,931.95 55,283.53 52,688.34 44,202.41
Net Worth 66,676.30 63,445.26 55,762.54 53,164.91 44,676.51
Deposits 548,471.34 453,622.72 414,378.79 357,967.56 322,441.94
Borrowings 152,775.78 148,016.14 105,030.87 99,226.38 79,758.27
Total Debt 701,247.12 601,638.86 519,409.66 457,193.94 402,200.21
Other Liabilities &
Provisions 33,073.12 26,245.45 26,295.47 15,108.77 15,055.67
Total Liabilities 800,996.54 691,329.57 601,467.67 525,467.62 461,932.39
Mar '19
(12mths)
Mar
'18(12mths)
Mar
'17(12mths)
Mar
'16(12mths)
Mar
'15(12mths)
Assets
Cash & Balances with
RBI 35,099.03 35,481.06 30,857.94 22,361.15 19,818.84
Balance with Banks,
Money at Call 32,105.60 7,973.83 19,398.24 10,964.29 16,280.19
Advances 494,797.97 439,650.30 373,069.35 338,773.72 281,083.03
Investments 174,969.28 153,876.08 128,793.37 122,006.20 132,342.83
Gross Block 3,763.94 3,625.59 3,465.93 3,316.20 2,413.05
Net Block 3,763.94 3,625.59 3,465.93 3,316.20 2,413.05
Capital Work In Progress 272.69 346.09 280.96 206.97 101.26
Other Assets 59,988.01 50,376.62 45,601.87 27,839.08 9,893.19
Total Assets 800,996.52 691,329.57 601,467.66 525,467.61 461,932.39
Contingent Liabilities 807,738.13 776,181.32 745,923.22 668,725.82 640,183.59
Book Value (Rs)
259.27 247.2 232.83 223.12 188.47
5Years Balance sheet
Balance Sheet of Axis Bank
Mar '19
(12mths)
Mar
'18(12mths)
Mar
'17(12mths)
Mar
'16(12mths)
Mar
'15(12mths)
Capital and Liabilities:
Total Share Capital 514.33 513.31 479.01 476.57 474.1
Equity Share Capital 514.33 513.31 479.01 476.57 474.1
Reserves 66,161.97 62,931.95 55,283.53 52,688.34 44,202.41
Net Worth 66,676.30 63,445.26 55,762.54 53,164.91 44,676.51
Deposits 548,471.34 453,622.72 414,378.79 357,967.56 322,441.94
Borrowings 152,775.78 148,016.14 105,030.87 99,226.38 79,758.27
Total Debt 701,247.12 601,638.86 519,409.66 457,193.94 402,200.21
Other Liabilities &
Provisions 33,073.12 26,245.45 26,295.47 15,108.77 15,055.67
Total Liabilities 800,996.54 691,329.57 601,467.67 525,467.62 461,932.39
Mar '19
(12mths)
Mar
'18(12mths)
Mar
'17(12mths)
Mar
'16(12mths)
Mar
'15(12mths)
Assets
Cash & Balances with
RBI 35,099.03 35,481.06 30,857.94 22,361.15 19,818.84
Balance with Banks,
Money at Call 32,105.60 7,973.83 19,398.24 10,964.29 16,280.19
Advances 494,797.97 439,650.30 373,069.35 338,773.72 281,083.03
Investments 174,969.28 153,876.08 128,793.37 122,006.20 132,342.83
Gross Block 3,763.94 3,625.59 3,465.93 3,316.20 2,413.05
Net Block 3,763.94 3,625.59 3,465.93 3,316.20 2,413.05
Capital Work In Progress 272.69 346.09 280.96 206.97 101.26
Other Assets 59,988.01 50,376.62 45,601.87 27,839.08 9,893.19
Total Assets 800,996.52 691,329.57 601,467.66 525,467.61 461,932.39
Contingent Liabilities 807,738.13 776,181.32 745,923.22 668,725.82 640,183.59
Book Value (Rs)
259.27 247.2 232.83 223.12 188.47
30
Trend Analysis
Trend analysis of balance sheet(Horizontal)
Mar '19 Mar '18 Mar '17 Mar '16 Mar '15
Capital and
Liabilities:
Total Share Capital 108.49 108.27 101.04 100.52 100.00
Equity Share Capital 108.49 108.27 101.04 100.52 100.00
Reserves 149.68 142.37 125.07 119.20 100.00
Net Worth 149.24 142.01 124.81 119.00 100.00
Deposits 170.10 140.68 128.51 111.02 100.00
Borrowings 191.55 185.58 131.69 124.41 100.00
Total Debt 174.35 149.59 129.14 113.67 100.00
Other Liabilities &
Provisions 219.67 174.32 174.65 100.35 100.00
Total Liabilities 173.40 149.66 130.21 113.75 100.00
Assets
Cash & Balances
with RBI 177.10 179.03 155.70 112.83 100.00
Balance with Banks,
Money at Call 197.21 48.98 119.15 67.35 100.00
Advances 176.03 156.41 132.73 120.52 100.00
Investments 132.21 116.27 97.32 92.19 100.00
Gross Block 155.98 150.25 143.63 137.43 100.00
Net Block 155.98 150.25 143.63 137.43 100.00
Capital Work In
Progress 269.30 341.78 277.46 204.39 100.00
Other Assets 606.36 509.21 460.94 281.40 100.00
Total Assets 173.40 149.66 130.21 113.75 100.00
Trend Analysis
Trend analysis of balance sheet(Horizontal)
Mar '19 Mar '18 Mar '17 Mar '16 Mar '15
Capital and
Liabilities:
Total Share Capital 108.49 108.27 101.04 100.52 100.00
Equity Share Capital 108.49 108.27 101.04 100.52 100.00
Reserves 149.68 142.37 125.07 119.20 100.00
Net Worth 149.24 142.01 124.81 119.00 100.00
Deposits 170.10 140.68 128.51 111.02 100.00
Borrowings 191.55 185.58 131.69 124.41 100.00
Total Debt 174.35 149.59 129.14 113.67 100.00
Other Liabilities &
Provisions 219.67 174.32 174.65 100.35 100.00
Total Liabilities 173.40 149.66 130.21 113.75 100.00
Assets
Cash & Balances
with RBI 177.10 179.03 155.70 112.83 100.00
Balance with Banks,
Money at Call 197.21 48.98 119.15 67.35 100.00
Advances 176.03 156.41 132.73 120.52 100.00
Investments 132.21 116.27 97.32 92.19 100.00
Gross Block 155.98 150.25 143.63 137.43 100.00
Net Block 155.98 150.25 143.63 137.43 100.00
Capital Work In
Progress 269.30 341.78 277.46 204.39 100.00
Other Assets 606.36 509.21 460.94 281.40 100.00
Total Assets 173.40 149.66 130.21 113.75 100.00
31
Mar '19Mar '18Mar '17Mar '16Mar '15
Capital and
Liabilities:
Total Share Capital 0.06 0.07 0.08 0.09 0.10
Equity Share Capital 0.06 0.07 0.08 0.09 0.10
Reserves 8.26 9.10 9.19 10.03 9.57
Net Worth 8.32 9.18 9.27 10.12 9.67
Deposits 68.47 65.62 68.89 68.12 69.80
Borrowings 19.07 21.41 17.46 18.88 17.27
Total Debt 87.55 87.03 86.36 87.01 87.07Other Liabilities &
Provisions 4.13 3.80 4.37 2.88 3.26
Total Liabilities 100.00 100.00 100.00 100.00 100.00
Assets
Cash & Balances with
RBI 4.13 3.80 4.37 2.88 3.26
Balance with Banks,
Money at Call 4.38 5.13 5.13 4.26 4.29
Advances 61.77 63.59 62.03 64.47 60.85
Investments 21.84 22.26 21.41 23.22 28.65
Gross Block 0.47 0.52 0.58 0.63 0.52
Net Block 0.47 0.52 0.58 0.63 0.52
Capital Work In
Progress 0.03 0.05 0.05 0.04 0.02
Other Assets 7.49 7.29 7.58 5.30 2.14
Total Assets 100.00 100.00 100.00 100.00 100.00
Trend analysis of balance sheet(Vertical)
Mar '19Mar '18Mar '17Mar '16Mar '15
Capital and
Liabilities:
Total Share Capital 0.06 0.07 0.08 0.09 0.10
Equity Share Capital 0.06 0.07 0.08 0.09 0.10
Reserves 8.26 9.10 9.19 10.03 9.57
Net Worth 8.32 9.18 9.27 10.12 9.67
Deposits 68.47 65.62 68.89 68.12 69.80
Borrowings 19.07 21.41 17.46 18.88 17.27
Total Debt 87.55 87.03 86.36 87.01 87.07Other Liabilities &
Provisions 4.13 3.80 4.37 2.88 3.26
Total Liabilities 100.00 100.00 100.00 100.00 100.00
Assets
Cash & Balances with
RBI 4.13 3.80 4.37 2.88 3.26
Balance with Banks,
Money at Call 4.38 5.13 5.13 4.26 4.29
Advances 61.77 63.59 62.03 64.47 60.85
Investments 21.84 22.26 21.41 23.22 28.65
Gross Block 0.47 0.52 0.58 0.63 0.52
Net Block 0.47 0.52 0.58 0.63 0.52
Capital Work In
Progress 0.03 0.05 0.05 0.04 0.02
Other Assets 7.49 7.29 7.58 5.30 2.14
Total Assets 100.00 100.00 100.00 100.00 100.00
Trend analysis of balance sheet(Vertical)
32
Cash Flow Statement
Mar '19Mar '18Mar '17Mar '16Mar '15
12 mths12 mths12 mths12 mths12 mths
Net Profit Before Tax 7583.55 557.68 5939.812682.0511281.3
Net Cash From Operating
Activities
37125.25-38390.332208.62-31076.7-15162.5
Net Cash (used in)/from
Investing Activities
Net Cash (used in)/from
Financing Activities
5642.641342.09-2486.9119076.6931044.82
Net (decrease)/increase In
Cash and Cash Equivalents
24093.5 -7055.317263.31-2789.297909.94
Opening Cash & Cash
Equivalents
43910.8150966.1233702.8136492.128582.16
Closing Cash & Cash
Equivalents
68004.3143910.8150966.1233702.8136492.1
Consolidated Cash Flow of Axis Bank
-18691.5-10046.9-12443.29225.29-7912.15
Cash Flow Statement
Mar '19Mar '18Mar '17Mar '16Mar '15
12 mths12 mths12 mths12 mths12 mths
Net Profit Before Tax 7583.55 557.68 5939.812682.0511281.3
Net Cash From Operating
Activities
37125.25-38390.332208.62-31076.7-15162.5
Net Cash (used in)/from
Investing Activities
Net Cash (used in)/from
Financing Activities
5642.641342.09-2486.9119076.6931044.82
Net (decrease)/increase In
Cash and Cash Equivalents
24093.5 -7055.317263.31-2789.297909.94
Opening Cash & Cash
Equivalents
43910.8150966.1233702.8136492.128582.16
Closing Cash & Cash
Equivalents
68004.3143910.8150966.1233702.8136492.1
Consolidated Cash Flow of Axis Bank
-18691.5-10046.9-12443.29225.29-7912.15
33
Ratio Analysis
1.current ratio
Interpretation:
As per the finding current ratio current assets and current liability was changed 2018 was
high and 2015 lowest value
0
0.5
1
1.5
2
2.5
Mar '19 Mar '18 Mar '17 Mar '16 Mar '15
Current RatioMar '19 Mar '18 Mar '17 Mar '16 Mar '15
Total Current assets59,988.0150,376.6245,601.8727,839.089,893.19
Total Current Liability33,073.1226,245.4526,295.4715,108.7715,055.67
Current Ratio 1.81 1.92 1.73 1.84 0.66
Ratio Analysis
1.current ratio
Interpretation:
As per the finding current ratio current assets and current liability was changed 2018 was
high and 2015 lowest value
0
0.5
1
1.5
2
2.5
Mar '19 Mar '18 Mar '17 Mar '16 Mar '15
Current RatioMar '19 Mar '18 Mar '17 Mar '16 Mar '15
Total Current assets59,988.0150,376.6245,601.8727,839.089,893.19
Total Current Liability33,073.1226,245.4526,295.4715,108.7715,055.67
Current Ratio 1.81 1.92 1.73 1.84 0.66
34
2.Quick Ratio
Interpretation:
As per the finding quick ratio we are find the current situation of company 2017 ws highest
inflation
0.00
0.50
1.00
1.50
2.00
2.50
3.00
3.50
4.00
4.50
5.00
Mar '19 Mar '18 Mar '17 Mar '16 Mar '15
Quick RatioMar '19 Mar '18 Mar '17 Mar '16 Mar '15
Quick Ratio 3.83 3.80 4.50 3.41 3.70
2.Quick Ratio
Interpretation:
As per the finding quick ratio we are find the current situation of company 2017 ws highest
inflation
0.00
0.50
1.00
1.50
2.00
2.50
3.00
3.50
4.00
4.50
5.00
Mar '19 Mar '18 Mar '17 Mar '16 Mar '15
Quick RatioMar '19 Mar '18 Mar '17 Mar '16 Mar '15
Quick Ratio 3.83 3.80 4.50 3.41 3.70
35
3.Net Profit Margin Ratio
Interpretation:
As per the finding net profit ratio we find the last 2 year 2018 and 2019 it was very inflated
by 2016 and 2015
0
5
10
15
20
25
Mar '19 Mar '18 Mar '17 Mar '16 Mar '15
Net Profit Margin Ratio (%)Mar '19 Mar '18 Mar '17 Mar '16 Mar '15
Net Profit Margin Ratio (%) 8.99 0.97 8.75 20.16 20.84
3.Net Profit Margin Ratio
Interpretation:
As per the finding net profit ratio we find the last 2 year 2018 and 2019 it was very inflated
by 2016 and 2015
0
5
10
15
20
25
Mar '19 Mar '18 Mar '17 Mar '16 Mar '15
Net Profit Margin Ratio (%)Mar '19 Mar '18 Mar '17 Mar '16 Mar '15
Net Profit Margin Ratio (%) 8.99 0.97 8.75 20.16 20.84
36
4.Rate Of Return on Equity
Interpretation:
As per the finding for Rate of Return on Equity 2018 was very lowest and 2015 was gross
margin
0
2
4
6
8
10
12
14
16
18
Mar '19 Mar '18 Mar '17 Mar '16 Mar '15
Rate Of Return On Equity (ROE) (%)Particulars Mar '19 Mar '18 Mar '17 Mar '16 Mar '15
Net profits 4,676.61 275.68 3,679.28 8,223.66 7,357.82
Networth 66,676.3063,445.2655,762.5453,164.9144,676.51
Rate Of Return On
Equity (ROE) (%) 7.01 0.43 6.60 15.47 16.47
4.Rate Of Return on Equity
Interpretation:
As per the finding for Rate of Return on Equity 2018 was very lowest and 2015 was gross
margin
0
2
4
6
8
10
12
14
16
18
Mar '19 Mar '18 Mar '17 Mar '16 Mar '15
Rate Of Return On Equity (ROE) (%)Particulars Mar '19 Mar '18 Mar '17 Mar '16 Mar '15
Net profits 4,676.61 275.68 3,679.28 8,223.66 7,357.82
Networth 66,676.3063,445.2655,762.5453,164.9144,676.51
Rate Of Return On
Equity (ROE) (%) 7.01 0.43 6.60 15.47 16.47
37
5.Intrest Income to Asset Ratio
Interpretation:
As per the finding for valuation of asset and we are calculated the ratio and analysis the
income interest 2019 was grooving then 2018
6
6.2
6.4
6.6
6.8
7
7.2
7.4
7.6
7.8
8
Mar '19 Mar '18 Mar '17 Mar '16 Mar '15
Intrest Income to Asset RatioParticulars Mar '19 Mar '18Mar '17Mar '16Mar '15
Intrest Income 54,985.7745,780.3144,542.1640,988.0435,478.60
Total Assets 8,00,996.546,91,329.576,01,467.675,25,467.624,61,932.39
Intrest Income to
Asset Ratio 6.86 6.62 7.41 7.80 7.68
5.Intrest Income to Asset Ratio
Interpretation:
As per the finding for valuation of asset and we are calculated the ratio and analysis the
income interest 2019 was grooving then 2018
6
6.2
6.4
6.6
6.8
7
7.2
7.4
7.6
7.8
8
Mar '19 Mar '18 Mar '17 Mar '16 Mar '15
Intrest Income to Asset RatioParticulars Mar '19 Mar '18Mar '17Mar '16Mar '15
Intrest Income 54,985.7745,780.3144,542.1640,988.0435,478.60
Total Assets 8,00,996.546,91,329.576,01,467.675,25,467.624,61,932.39
Intrest Income to
Asset Ratio 6.86 6.62 7.41 7.80 7.68
38
6.Net Asset Turnover Ratio
Interpretation:
As per the finding for Net Asset was what actual done by out Net asset valuation
0.064
0.066
0.068
0.07
0.072
0.074
0.076
0.078
0.08
0.082
Mar '19 Mar '18 Mar '17 Mar '16 Mar '15
Net Asset Turnover Ratio (%)Mar '19 Mar '18 Mar '17 Mar '16 Mar '15
Net Asset Turnover
Ratio (%)
0.07 0.07 0.08 0.08 0.08
6.Net Asset Turnover Ratio
Interpretation:
As per the finding for Net Asset was what actual done by out Net asset valuation
0.064
0.066
0.068
0.07
0.072
0.074
0.076
0.078
0.08
0.082
Mar '19 Mar '18 Mar '17 Mar '16 Mar '15
Net Asset Turnover Ratio (%)Mar '19 Mar '18 Mar '17 Mar '16 Mar '15
Net Asset Turnover
Ratio (%)
0.07 0.07 0.08 0.08 0.08
39
7.Net Margin Ratiom
Mar '19 Mar '18 Mar '17 Mar '16 Mar '15
Net Profit Margin Ratio
(%)
8.99 0.97 8.75 20.16 20.84
Interpretation:
As per the finding net profit ratio we after find actual profit for company 2019 was greater
then 2018 increase all most 9%
0
5
10
15
20
25
Mar '19 Mar '18 Mar '17 Mar '16 Mar '15
Net Profit Margin Ratio (%)
7.Net Margin Ratiom
Mar '19 Mar '18 Mar '17 Mar '16 Mar '15
Net Profit Margin Ratio
(%)
8.99 0.97 8.75 20.16 20.84
Interpretation:
As per the finding net profit ratio we after find actual profit for company 2019 was greater
then 2018 increase all most 9%
0
5
10
15
20
25
Mar '19 Mar '18 Mar '17 Mar '16 Mar '15
Net Profit Margin Ratio (%)
40
8.Total Turnover Ratio
Mar '19 Mar '18 Mar '17 Mar '16 Mar '15
Total asset Turnover
Ratio
0.07 0.07 0.08 0.08 0.08
Interpretation:
As per the finding total turnover of compny 2019 and 2018 was same and 2017-16-15 was
same as per graph
0.064
0.066
0.068
0.07
0.072
0.074
0.076
0.078
0.08
0.082
Mar '19 Mar '18 Mar '17 Mar '16 Mar '15
Total asset Turnover Ratio
8.Total Turnover Ratio
Mar '19 Mar '18 Mar '17 Mar '16 Mar '15
Total asset Turnover
Ratio
0.07 0.07 0.08 0.08 0.08
Interpretation:
As per the finding total turnover of compny 2019 and 2018 was same and 2017-16-15 was
same as per graph
0.064
0.066
0.068
0.07
0.072
0.074
0.076
0.078
0.08
0.082
Mar '19 Mar '18 Mar '17 Mar '16 Mar '15
Total asset Turnover Ratio
41
9.Earning Per Share ratio
Particulars
Mar '19 Mar '18 Mar '17 Mar '16 Mar '15
Net profits
4,676.61 275.68 3,679.28 8,223.66 7,357.82
No. of equity shares
514.33 513.31 479.01 476.57 474.1
Earning Per Share
(Rs.) 9.09 0.54 7.68 17.26 15.52
Interpretation:
As per the finding all price per share and what is the return on per share
2019 was 9% and 2016 was 17.26%
0
2
4
6
8
10
12
14
16
18
20
Mar '19 Mar '18 Mar '17 Mar '16 Mar '15
Earning Per Share Ratio
9.Earning Per Share ratio
Particulars
Mar '19 Mar '18 Mar '17 Mar '16 Mar '15
Net profits
4,676.61 275.68 3,679.28 8,223.66 7,357.82
No. of equity shares
514.33 513.31 479.01 476.57 474.1
Earning Per Share
(Rs.) 9.09 0.54 7.68 17.26 15.52
Interpretation:
As per the finding all price per share and what is the return on per share
2019 was 9% and 2016 was 17.26%
0
2
4
6
8
10
12
14
16
18
20
Mar '19 Mar '18 Mar '17 Mar '16 Mar '15
Earning Per Share Ratio
42
10.Earning Yield
Particulars
Mar '19 Mar '18 Mar '17 Mar '16 Mar '15
EPS
9.09 0.54 7.68 17.26 15.52
MPS(market Price
Per Share)
514.33 513.31 479.01 476.57 474.1
Earning Yield 1.77 0.11 1.60 3.62 3.27
0
1
2
3
4
5
6
7
8
9
Mar '19 Mar '18 Mar '17 Mar '16 Mar '15
Earning Yield
10.Earning Yield
Particulars
Mar '19 Mar '18 Mar '17 Mar '16 Mar '15
EPS
9.09 0.54 7.68 17.26 15.52
MPS(market Price
Per Share)
514.33 513.31 479.01 476.57 474.1
Earning Yield 1.77 0.11 1.60 3.62 3.27
0
1
2
3
4
5
6
7
8
9
Mar '19 Mar '18 Mar '17 Mar '16 Mar '15
Earning Yield
43
CONCLUSION
In this study I found that the bond of Axis Bank with its customers is very strong, because Axis Bank
mainly focuses on retaining their customers.
This study finds that however Axis Bank is not the leading private sector bank but its vast range of
products and availability of options make it one of the better banks in India.
Axis Bank is one of the few clean (in terms of asset book), rapidly growing, profitable, & competitive
private-sector banks in India; thus it will be a major beneficiary of the favorable banking
environment. The Indian banking sector is in a sweet spot: consumer and corporate lending is strong,
asset quality is improving and fee-income opportunities are growing. We expect this favorable
environment to continue in the medium term but recognize that a key challenge for banks will be
funding growth. Looking at its profile, I believe Axis Bank stands to gain disproportionately from
existing opportunities in the sector. The bank has strong technology & products, an expanding
distribution franchise, adequate scale, a strong service culture, and management enterprise -features
that should help it stay ahead of the dominant government banks to win market share.
Private players such as Axis Bank that offer a multitude of delivery channels and have an integrated
technology platform could potentially achieve comparable distribution reach in the top 200 cities to
government banks with substantially fewer branches. With a presence in the top 150 cities, I think
Axis Bank is very well positioned to rapidly reap the benefits of the expanded reach by scaling up its
retail foray.
CONCLUSION
In this study I found that the bond of Axis Bank with its customers is very strong, because Axis Bank
mainly focuses on retaining their customers.
This study finds that however Axis Bank is not the leading private sector bank but its vast range of
products and availability of options make it one of the better banks in India.
Axis Bank is one of the few clean (in terms of asset book), rapidly growing, profitable, & competitive
private-sector banks in India; thus it will be a major beneficiary of the favorable banking
environment. The Indian banking sector is in a sweet spot: consumer and corporate lending is strong,
asset quality is improving and fee-income opportunities are growing. We expect this favorable
environment to continue in the medium term but recognize that a key challenge for banks will be
funding growth. Looking at its profile, I believe Axis Bank stands to gain disproportionately from
existing opportunities in the sector. The bank has strong technology & products, an expanding
distribution franchise, adequate scale, a strong service culture, and management enterprise -features
that should help it stay ahead of the dominant government banks to win market share.
Private players such as Axis Bank that offer a multitude of delivery channels and have an integrated
technology platform could potentially achieve comparable distribution reach in the top 200 cities to
government banks with substantially fewer branches. With a presence in the top 150 cities, I think
Axis Bank is very well positioned to rapidly reap the benefits of the expanded reach by scaling up its
retail foray.
44
SUGGESTIONS
Mostly service class persons prefer the axis bank in the comparison of business and students and
other class persons thus it needs to promote its product and services that are offered mainly for the
business class people and students. Because these two class forms major users of the banking services.
Axis bank is normally not using properly for the current account so its popularity ratio is quite
down. This bank normally using for the long term planning like saving and FD.
This bank is not investing more into the marketing sector so I will suggest that some of the part of
income it investing in the advertising and marketing sector.
Into the comparison of other bank its performance is quite good but not an effective so this may be
doing the rates were down with some other facilities
The bank should focus on the semi urban and rural market because these markets are very good
opportunity for someone like Axis Bank which is in growing face. Without expanding in these
markets Axis Bank cannot be a leading bank so they should focus on this market.
The bank should focus on mass banking in order to increase their market share. They should launch
such products which would be within the reach of the lower middle class
The bank should pay more attention on giving updates and should increase the level of service
providing because the competitors of axis are better in this area
The bank should try to increase the use of technology like mobile and net banking among its
customers.
SUGGESTIONS
Mostly service class persons prefer the axis bank in the comparison of business and students and
other class persons thus it needs to promote its product and services that are offered mainly for the
business class people and students. Because these two class forms major users of the banking services.
Axis bank is normally not using properly for the current account so its popularity ratio is quite
down. This bank normally using for the long term planning like saving and FD.
This bank is not investing more into the marketing sector so I will suggest that some of the part of
income it investing in the advertising and marketing sector.
Into the comparison of other bank its performance is quite good but not an effective so this may be
doing the rates were down with some other facilities
The bank should focus on the semi urban and rural market because these markets are very good
opportunity for someone like Axis Bank which is in growing face. Without expanding in these
markets Axis Bank cannot be a leading bank so they should focus on this market.
The bank should focus on mass banking in order to increase their market share. They should launch
such products which would be within the reach of the lower middle class
The bank should pay more attention on giving updates and should increase the level of service
providing because the competitors of axis are better in this area
The bank should try to increase the use of technology like mobile and net banking among its
customers.
45
BIBLIOGRAPHY
BOOKS:- Philip Kotler’s Marketing Management. Twelfth edition
WEBSITES:-
http://pitchonnet.com/blog/2014/02/06/case-study-axis-banksyouth-account-launch/
www.axisbank.com
http://en.wikipedia.org/wiki/Axis_Bank
http://www.thehindubusinessline.com/companies/axis-bank-toopen-750-urban-branches-over-
next-2- years/article5850960.ece?
http://www.moneycontrol.com/india/financials/axisbank/balance-sheet/AB16?classic=true
BIBLIOGRAPHY
BOOKS:- Philip Kotler’s Marketing Management. Twelfth edition
WEBSITES:-
http://pitchonnet.com/blog/2014/02/06/case-study-axis-banksyouth-account-launch/
www.axisbank.com
http://en.wikipedia.org/wiki/Axis_Bank
http://www.thehindubusinessline.com/companies/axis-bank-toopen-750-urban-branches-over-
next-2- years/article5850960.ece?
http://www.moneycontrol.com/india/financials/axisbank/balance-sheet/AB16?classic=true
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