Azalea seafood gumbo shoppe

1. Azalea Seafood Gumbo Shoppe Presented by: A. Kamali M. Bakhtiari M. Golshani M. Valaei H. Mohammadabadi

2. Outline

3. History 1971 Patt Lodds 1981 Jim Harman 1991 Addison Rathle Sibley 2001 Sibley Leaves

4. Mission Core Purpose Core Values The Azalea Seafood Gumbo Shoppe is a value-added, quality-driven producer committed to bring the best seafood taste to its customers

5. Vision BHAG Vivid Description Growing our revenues to at least $10m within 5 years and becoming the most recognized brand of prepared Gumbo in all the southern states, to become an acquisition candidate by a large food company or food distributor.

6. Company’s Macro-environment

7. Porter’s Five Forces of Competition Strong Moderate-Strong Moderate Low Moderate

8. Opportunities and Threats Opportunities Threats Cheaper raw material from California Growing number of meals eaten outside I nterest in healthy food Distribution channels willingness to work with well-known brands Bargaining power of distribution channels

9. Key Success Factors Taste Price Availability (Distribution channel) Brand

10. Strengths and Weaknesses Strengths Weaknesses Strong brand High quality and unique taste Ability to deliver low-cost product Great links to distribution channels Lack of production capacity to satisfy the demand of large food-service chains like Applebee’s

11. Resources and Capabilities Strong Brand Location Gumbo Recipe Production Process

12. Strategic Issues External Factors Key Success Factors Internal Factors Taste Price Availability Recognized Brand Capabilities and Resources Brand * * Location * Gumbo Recipe * * Process *

13. Suggestions

14. Thank You !