B2B E-Commerce Relies Increasingly on In-Person Sales Calls to Businesses

The rise of digital technologies and e-commerce has dramatically reshaped B2B sales. Platforms and tools designed to facilitate online transactions, automate processes, and manage customer relationships have become standard. Companies have invested heavily in digital marketing, online catalogs, and automated sales processes, all aimed at driving efficiency and expanding market reach. For many, this digital approach seemed to promise the ultimate solution: increased efficiency, reduced costs, and a broader customer base.

1. B2B E-COMMERCE
RELIES
INCREASINGLY ON
IN-PERSON SALES
CALLSMedia
Imagency