B2B internet Marketing

Online Environmental analysis and how organization uses internet to promote their business.

1. B2B INTERNET MARKETING SUBMITTED BY RAGHUL KRISHNAN S

2. HOW COMPANIES USE INTERNET TO TRANSFORM BUSINESS The Non Stop burning Debate : Internet Technology transmuted business trade . Porter said : Internet “A compliment to, not a cannibal of, traditional ways of Competing ”. Examples: Google the most effective search engine company gave its core services for free to end users. E bay – online auctions

3. B2B CONTEXT Online trading environment or E-market place where exchanges happens. Characterized by Few buyers. No impulse and Emotional purchase. Customers are big players-added advantage to seller. Lots of Promotion and Price adjustements . Visibility and transparency.

4. ENVIROMENTAL ANALYSIS MACRO Demographic-in terms of internet access. Economic- in terms of low search costs. Environmental- CSR Activities. Political-borderless trading. Legal-enforceable legal laws. Social- cultural values of society. Technological- innovation and web based technological.

5. ENVIROMENTAL ANALYSIS Micro Competitors. Suppliers. Customers. Intermediaries. Other stakeholders.

6. ENVIROMENTAL ANALYSIS Internal How fast in adopting internet technologies Using Internet to innovate. E.g.. General Electric Corporation. E.g.. Intelligent Print Solutions.

7. B2B MARKETS Industrial markets. Depends upon raw materials. Produces tangible products. Reseller markets. Buy products and services to resell them. Government markets. Government agencies buys goods and services.

8. HOW ORGANIZATION USES INTERNET Search engine optimization. Online video advertising tailored form E.g. Juptier research Projects. Product Evaluation and Feedback E.g. Cisco in Pre and Post Sales. Informing Buyers. Streamlining purchase information. E procurement E fulfilment Online purchasing auctions Applications service provision

9. CONCLUSION Growth in the electronic markets forced organization to make greater use of internet technologies. Use of internet lead to Development of customer facing and Supplier facing web based applications. Serves different objectives and functions. Organizations are increasingly investing E procurement systems. Digital marketing strategies are not discussed in this ppt. However there must be alignment with offline strategies while designing the same.