Barnlund Transactional Model

Communication Model

1. BARNLUND TRANSACTIONAL MODEL Abne Afuang Baldemor Dela Cena Guillarte Nacionales

2. Barnlund -Transactional Model Proposed by Dean Barnlund in 1970 Presents a multi-layered feedback system for all parties involved, and recognizes that anyone can be a sender and receiver at the same time. Layers of feedback consists of both verbal and non-verbal cues. Most systematic of the functional models

3. Components of the Barnlund Transactional Model Cues refer to the signs for doing something. Public Cues (CPU) – are physical, environmental, or artificial and natural or man-made. Private Cues (CPR) – are also known as private objects of orientation which includes senses of a person. Behavioral Cues – can be verbal as well as non-verbal.

4. Components of the Barnlund Transactional Model Jagged lines show that the availability of cues can be unlimited and are denoted as VVVV . The valence signs, +, 0, and – are also attached to these types of cues. Speech act refers to particular instance of communication in the model.

5. Components of the Barnlund Transactional Model Filters are the realities of people engaged in communication. Noise is the problem that arises in communication flow and disturbs the message flow.

6. Components of the Barnlund Transactional Model

7. Advantages of Barnlund ‘s Transactional Model The model shows shared field experience of the sender and receiver. Talks about simultaneous message sending noise and feedback. Is taken by critics as the most systemaic model of communication.

8. Disadvantages of Barnlund’s Transactional Models Very complex Both the sender and receiver must understand the codes sent by the other .