Basics of Management along with various examples

Basics of Management with cases

1. What is Business?

2. A sole proprietorship is an  unincorporated business  that  one person owns  and manages. As the business and the owner are  not legally separate , it is the  simplest  form of  business structure . It is also known as individual entrepreneurship, sole trader, or simply  proprietorship . 

3. Sole Proprietorship

4. A Merger is a corporate strategy to combine with another company and operate as a single legal entity. The companies agreeing to mergers are typically equal in terms of size and scale of operations.  

5. Disney+ & Hotstar Disney+ is a streaming platform owned by Disney, and Hotstar is a streaming platform owned by Star Network in India. Instead of entering India’s streaming industry directly, Disney merged with Hotstar and rebranded it as Disney+ Hotstar. The platform, launched in March 2020, gives Indian consumers access to Disney’s shows and movies. To gain a bigger market share, Disney has removed much of its content from rival platforms like Netflix after launching their streaming service. HORIZONTAL

6. Merger between Zee Entertainment Enterprises Limited Ltd. (ZEEL), a broadcaster, and Dish TV India Limited, a distribution platform operator is an example of vertical merger as both entities are at different stages of the production/supply chain. EXAMPLE

7. Companies seek mergers to gain access to a larger market and customer base, reduce competition, and achieve economies of scale. There are different types of mergers that the companies can follow, depending on their objectives and strategies. A merger is different from an acquisition. Mergers happen when two or more companies combine to form a new entity, whereas an acquisition is the takeover of a company by another company.

8. Market Extension

9. Extension

10. One conglomerate merger example is  Amazon and Whole Foods . Amazon is an online retailer, while Whole Foods is a supermarket. The merger allowed Amazon to expand its grocery offerings and increased the benefits provided to its Prime members.

11. A concentric merger is a merger in which two companies from the same industry come together to offer an extended range of products or services to customers. These companies often share similar technology, marketing, and distribution channels, and look to the concentric merger to create synergies. This type of transaction can also be called a congeneric merger.  Concentric Merger