Basil-Bliss-Tea_11111211122263636PPT.pdf

The Basil Bliss Tea

8. AREA OF
CONCERN
EXPLANATION ACTION PLAN TIMELIN
E
PROCUREMENT Purchasing basil leaves and
production materials
Establish relationships with farmers to
ensure constant supply
WEEKLY
PRE-PROCESSING Trimming, Cleaning, and Storing
of leaves
To guarantee its quality and avoid
contamination
MON -SAT
DEHYDRATION Loading pre-processed leaves
onto the dehydrator
Operate numerous dehydrators
simultaneously
MON-SAT
PULVERIZATION
PACKAGING Putting pulverized leaves into tea
bags to be sorted in small boxes
Putting label, logo, and constant weight of
powder each pack
MON-SAT
QUALITY CONTROL To eliminate damage that may
affect customer pleasure
Following standard packing, maintaining
records, wearing PPE, and procedures when
complaints are received
MON-SAT
DELIVERY Distribution of MerchandiseDeliver for partner retailer and online
businesses
MON-SAT

9. KEY
PARTNERS
KEY ACTIVITIES VALUE PROPOSITION CUSTOMOER
SEGMENTS
-DA -Procurement -No added preservatives -Tea enthusiasts
-DTI -Pre-processing -Organically grown ingredients -Culinary enthusiasts
-Farmers -Dehydration -No chemical additives -Health-conscious
consumers
-Pulverization -Versatility -Cafes
-Packaging -Fitness and Wellness
Centers
-Quality Control
-Delivery
COST STRUCTURE REVENUE STREAMS
-RAW MATERIALS
-EQUIPMENT
-LABOR
PRODUCT SALES

10. Nicole Lucino
Owner/Marketing
Elvie Sudlayan
Delivery
Honey Bee
Gomez
Reseller
Jeffrey Calibay
Operating Assistant
Angelo Pacamalan
Machine Operator

11. CONSTRAINT
S
BUSINESS GOALS OBJECTIVES ACTION PLAN RESOURCES
NEEDED
MARKET
CONSUMERS
Secure consumers and
increase market
penetration and brand
awareness among
health-conscious
consumers.
Achieve 20% increase in
market share within
specialty tea segment
with the next 2 years
Conduct market
competition analysis
to determine
advantages of this
product in the
market,
Expertise in market
research and analysis
PRICE Manage to decrease or
increase the price
Secure partnerships to
farmers to access easier
connections especially
with raw materials
Conduct pricing
research to
determine optimal
price points
Pricing consultant or
Larger capital
SCALE OF
PRODUCTION
Increase production
volume of the product
Finding equipment
(dehydrator and pulverizer
machine) that is more
efficient
Increase capital
within the next year
More capital and
Maintenance of the
equipment

12. In addition to supporting local farmers and encouraging the
consumption of wholesome, safe, and nutritious food, Basil
Bliss Tea will create premium powdered basil leaves from
freshly procured locally. The powder is made entirely of
natural basil leaves without the use of artificial colors,
preservatives, and flavor. The implementation of this business
plan is expected to result in increased market share, enhanced
brand recognition, and expanded distribution channels,
ultimately driving revenue growth and establishing the brand
as a prominent player in the tea market.

13. THANK YOU!!!!!
•GROUP MEMBERS
•CALIBAY, JEFFREY
•GOMEZ, HONEY BEE
•LUCINO,NICOLE
•PACAMALAN, ANGELO
•SUDLAYAN, ELVIE