BCG Matrix of Nestle

BCG Matrix on Nestle products. With Post analysis
Hold, Harvest , Build

1. Welcome

2. Our Commitment to Quality, Taste & Nutrition

3. BCG Matrix STARS. CASH COWS. QUESTION MARKS. DOGS.

4. BCG Matrix

5. Strategic Business Unit (SBU)

6. SBU Product Line Milk Products and Nutrition: Nestle Everyday Diary Whitener & Nestle Milk. Beverages:  Nescafe Classic, Nescafe Sunrise Premium & Nescafe Ice Tea.

7. SBU Product Line Cooking Aids: Maggi 2 Minute Noodles, Maggi Soups & Maggi Sauces. Chocolates and Confectionary: Nestle Kit Kat, Nestle Milk Bar & Nestle Munch.

8. BCG Matrix of

9. STAR Product L eading coffee brands in the Bangladesh market. I t has a high market share & it growth rate is also significantly high.

10. CASH COW Product R epeat purchasers is high but the rate of the new purchasers is not high. H igh market share but the market growth rate of Noodle consumption is not very high.

11. Question Mark Product Kit Kat has an upper edge over its competitors. L ack a significant market share .

12. DOGS Product N ever reached the stage of a power brand . Low market share & low market growth rate

13. Post Analysis Nestle should diversify its product and introduce new product like ice cream . Nestle can increase investment in different products to increase market share. So that it can push question mark product to a star .

14. Post Analysis Nestle can reduce investment and try to take out the maximum cash flow from the cash cow product which increases its overall profitability . Dog’s items should be back up by the cash generated by cash cows & renovate them. Nestle should increase the distribution network & diversify their portfolio.

15. Conclusion

16. Any Doubts?