behaviour change communication as taught in PSM.pptx

introduction to behaviour change communication is covered

1. BEHAVIOUR CHANGE COMMUNICATION

2. Is it enough to provide information and give advice ? NO

3. Why it is not enough.. Speller V (2007). The prevention paradox. Principles and practice of health promotion: health promotion models and theories, Public Health Action Support Team (PHAST) Britt E, et al. (2004). Motivational interviewing in health settings: a review. Patient Education and Counseling

4. Why it is not enough.. Speller V (2007). The prevention paradox. Principles and practice of health promotion: health promotion models and theories, Public Health Action Support Team (PHAST) Britt E, et al. (2004). Motivational interviewing in health settings: a review. Patient Education and Counseling

5. Why it is not enough.. The provision of information is likely to appeal to those who want to know how to change their behavior T he information provision approach may worsen health in equalities , disadvantaging those whose behavior is more immediately shaped by their environment, and who may have less access to, or desire for, information Christmas S (2009). Nine big questions about behaviour change. London: Department for Transport

6. So what to do?

7. ECOLOGICAL APPROACH

8. AN ECOLOGICAL APPROACH TO BEHAVIOUR CHANGE A wide range of personal, social, and environmental factors influence behavior. Most can be assigned to three levels: Central Office of Information (COI) (2009). Communications and behaviour change. London: COI

9. AN ECOLOGICAL APPROACH TO BEHAVIOUR CHANGE Central Office of Information (COI) (2009). Communications and behaviour change. London: COI. Butland B, et al. (2007). Tackling obesities: future choices – project report, 2nd Edition. London: Foresight Programme of the Government Office for Science

10. BEHAVIOUR CHANGE COMMUNICATION

11. BY THE END OF THIS SESSION Christmas S (2009). Nine big questions about behaviour change. London: Department for Transport

12. BEHAVIOUR CHANGE COMMUNICATION

13. BY THE END OF THIS SESSION Christmas S (2009). Nine big questions about behaviour change. London: Department for Transport

14. What is behaviour ? Theoretical Foundations of Health Education and Health Promotion; Manoj Sharma and John A Romas

15. RISK BEHAVIORS AND PROTECTIVE BEHAVIORS

16. COMMUNICATION Communication is derived from a Latin word, communis, which means common When we communicate, we are trying to establish commonness with someone

17. WHAT IS BCC? Behaviour Change Communication is an interactive process of any intervention with individuals, group or community to develop communication strategies to promote positive health behaviors which are appropriate to the current social conditions and thereby help the society to solve their pressing health problems. This is achieved through the effective communication strategies and systematic information dissemination through interpersonal communication as well as with the help of print-visual-audio and new age media. Behaviour Change Communication (bcc) – National Health Mission