Behavioural implementation

Strategic Mgt

1. INDIRA GANDHI UNIVERSITY, MEERPUR ASSIGNMENT ON STRATEGIC MANAGEMENT TOPIC: BEHAVIOUR IMPLEMENTATION SUBMITTED TO:DR.PINKI SUBMITTED BY: MEENAKSHI( MCOM.2YEAR,4 TH SEM. 180010501044 )

2. INTRODUCTION Successful strategy does not assure the effective implementation of the same. To implement strategy effectively the organization needs discipline , motivation and hard work from all the employees in the organization . There needs to be goal congruence in the efforts of employees. Managers have to play a very critical role in the implementation of the strategy. They need to see if the resources of the organization are aligned properly and the critical aspects of organization like leadership, power and culture and managed properly so that the employees work in a united manner in the realization of the company’s objective. Sometimes growth is responsible for accepting the “SBU Structure” by an organization, particularly when the organization is big and diversified, where different divisions with the related products, technologies, market or mission statement, can be shared to a form a strategic business unit. Behavioral implementation is concerned with the behavioral of individuals in organization.

3. ISSUES IN BEHAVIOURAL IMPLEMENTATION Influence tactics Power Empowerment Political implication of power Managing resistance to change Managing conflict Linking performance and pay to strategies

4. COMPONENTS OF BEHAVIOURAL IMPLEMENTATION Leadership Corporate culture Powers and policies Values Ethics Social responsibility

5. EXPLANATION OF THE VARIOUS COMPONENTS OF BEHAVIOURAL IMPLENATION Leadership : leadership play an important role in implementation of strategy in an organization. The leadership plays a critical role in the execution and leader through his personal traits as a catalyst within the structure of the organization Corporate culture:. the culture of the organization is the environment which prevails through the interactions of the various employees. It is defined by the experience, education, mind set, attitudes, beliefs, strength and weakness of the employee of the organization. Power and politics : the power denotes the ability of a person to influence the behavior of another person. A person who has the power can influence the behavior and actions of other people in the organization. Politics on the other hand is the manner in which a person gains power over another. It is thus the process of acquiring power in the organization to attain some desired objectives. Values : a value system is a framework or a set of ideas which govern the person’s behavior. A value may be defined as a “ concept of a desirable, an internalized criterion or standard of evaluation a person possesses. Such concepts and standards are relatively few and determine or guide an individual’s evaluations of the many objects encountered in everyday life ”. Ethics : ethics in management refers to the study of how personal moral norms apply to activities and goals of a commercial enterprise. To incorporate ethics in business strategy managers have to ask three question – what do we stand for ? What is the objective? What kind of values do we have? Social responsibility : is a concept which states that every entity – individual or organization has a responsibility to the society that it exists in and its actions should benefits the society .

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