Behind the scenes of 24-hour global online event

2024/09/28 Presentation slides at AWS Community Day Taiwan 2024.
#awsugtw #awscmdtw #jawspankration2024

Same Slide:
https://speakerdeck.com/syoshie/behind-the-scenes-of-24-hour-global-online-event

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Behind the scenes of 24-hour
global online event
Shun Yoshie (吉江 瞬)
AWS Security Hero
JAWS-UG (Japan AWS User Group)
X: @Typhon666_death
Linkedin: Shun Yoshie

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Table of contents
01Introduction (I & JAWS-UG)04JAWS PANKRATION 2024
- General part -
02Continuous Community
Management
05JAWS PANKRATION 2024
- Technical part -
03JAWS PANKRATION 06Conclusion

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Introduction (I & JAWS-UG)

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{
"name": "Shun Yoshie",
"titles": [
"AWS Security Hero",
"ex-AWS Community Hero",
"AWS Samurai 2018-2020"
],
"favoriteAwsService": "AWS SecurityHub",
"jobTitle": "IT Security Consultant",
"community": [
"Security-JAWS Organizer",
"JAWS PANKRATION Chairman"
]
}
Who am I?

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JAWS-UG
•JAWS-UG (AWS User Group -
Japan) is a user group of Amazon
Web Services (AWS) that has
more than 60 chapters
throughout Japan.

•JAWS-UG Official Page:
https://jaws-ug.jp/

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Security-JAWS
•Specialized branch dealing with
the theme of AWS x Security in
JAWS-UG
•Regularly held once every three
months from April 2016
•Occasional workshops held

New Link:
https://s-jaws.connpass.com/
Old Link:
https://s-jaws.doorkeeper.jp/

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2024
My Community Timeline
2023 2022 2021 2020 2019 2018 2017 2016 2015 2014 2013 2008 2005
Social gathering for
300+ new
employees from the
same period
Attended
JAWS FESTA 2014
Tohoku
Attended
JAWS DAYS 2016
Writed AWS Books
Starting
Security-JAWS
Talked at
JAWS DAYS 2018
Attended
JAWS DAYS 2020
Awarded AWS
Samurai
Hosted JAWS SONIC
2020
Awarded AWS
CommunityBuilder
Talked at AWS
Summit
Talked at AWS
Community APAC
2022
Attendted
JAWS DAYS 2013
Join OWASP Japan
PR Team
Talked at AWS
Summit
Attended JAWS
DAYS 2015
Attended ssmjp
Talked at
JAWS DAYS 2017
Starting X-Tech
JAWS
Hosted JAWS DAYS
2019
Awarded
AWS Samurai
Talked at
DEVREL/JAPAN
CONFERENCE 2019
Awarded AWS
Community Hero
Awarded AWS
Samurai
Attended AWS
Summit
Hosted
JAWS Pankration
2021
Talked at
DEVREL/JAPAN
CONFERENCE2023
Hosted
Security-JAWS
DAYS
Awarded APJ User
Group of the Year

Formed a heavy
metal fan club
Event Participants Community Management Title Holder AWS HERO
Hosted JAWS DAYS
2024
Talked at AWS
re:Inforce 2024
Talked at AWS Summit
Japan
Talked at AWS
Community Day Taiwan
2024

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Led the JAWS DAYS 2019 ~満漢全席 ~
•Appointed executive committee
chairperson of JAWS-UG's largest event
•2,400 applied, 2,000 participated
•Over 130 session per 1 day
•Incorporating new ideas and achieving
everything -> Well-Being
•Consecutive awards in 2019 and 2020
•Very honored award for me!
•02/23/2019 is still a special day
•lead to motivation
https://ascii.jp/elem/000/001/821/1821120/
Event URL: https://jawsdays2019.jaws-ug.jp/

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Led the JAWS SONIC 2020
•In COVID-19, an attempt in the midst of
being forced to go online
•All JAWS-UG branches (nearly 80
branches at the time) were invited, and
53 branches participated (?)
•24 hours non-stop online 66 sessions
•AWS Live Architect was held late at night
and AWS Evangelists evaluated it.
•PowerPoint-karaoke session was also
held.
•I wanted to do a Festival
Event URL: https://jawssonic2020.jaws-ug.jp/

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Named AWS COMMUNITY HERO
AWS HERO Awarded in Mar 2021
I am very happy that my efforts
have been recognized globally.


https://aws.amazon.com/jp/blogs/aws/
get-to-know-the-first-new-aws-heroes
-of-2021/

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Continuous Community
Management

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My way of Community Management

•community management for the first time in 2015
•I want to
▪create meaningful value
▪collaborate profitably
•The value created in the community

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My Continuous Community Management
•P-MVV (in the community/myself)
•Following
•Community Marketing
•Branding
•Feedback and Future Work
•Output
•Social Capital
https://speakerdeck.com/syoshie/continuous-community-management-and-output-what-we-cherish
ed-successes-and-failures-ea22110a-9a18-44ad-83c3-879b11ea8d8c
Slides where I talked about continuous
community management.
I have explained these in detail.

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P-MVV
•Purpose (Why)(目的):

•Mission (What)(使命):

•Vision (Where)(想像):

•Value (How)(價值):

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My P-MVV on community (e.g.JAWS-UG)
•Purpose (Why):
▪Improving and contributing to the brand of AWS
•Mission (What):
▪Increased awareness of JAWS-UG
•Vision (Where):
▪Activities in JAWS-UG spread to all over Japan and the world
•Value (How):
▪Sharing fun, JAWS-UG Values (Statements)

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JAWS-UG Values (statements)
•Have fun!
▪As users of cloud computing who believe in equal access for everyone, we find joy in connecting regardless of
individual characteristics such as beliefs, race, organizations, or gender. We share in the growth and discoveries
that are not possible alone.
•Make a difference!
▪We take pleasure in contributing to positive social changes brought about by new technologies, and we engage
in creative and positive activities.
•Go global!
▪AWS user groups exist around the world, and active exchanges take place across countries and regions. We are
delighted to participate in flat exchanges as one of the worldwide user groups and contribute to the growth of
international user groups.
•Find new heroes!
▪We believe that challenging oneself to speak at an event can lead to greater growth than attending 100 study
sessions. Through community activities, we share opportunities for everyone to become a hero who contributes
to JAWS-UG, beyond just knowledge and experience.
https://jaws-ug.jp/about-us/

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Amazon “Our Leadership Principles”
•At AWS COMMUNITY APAC
2022(Thailand) and APJ Community
Leaders Summit 2023,
an award was given based on these
principals
•There are currently 16 principles, but the
themes that will be awarded are those
from the initial principles(?):
▪Insist on the Highest Standards
▪Deliver Results
▪Customer Obsession
▪Ownership
▪Invent & Simplify
▪etc (I don’t remember)
Leadership Principles - About Amazon
https://www.amazon.jobs/content/jp/our-workplace/leadership-principles

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How can JAWS-UG expand range of activities?
Under Amazon OLP, the event JAWS
PANKRATION was born as a result of
the combination of "Bias for Action",
"Think Big", and the principals of
JAWS-UG.
•Have a fun!
•Make a difference!
•Go global!
•Find new heroes!


24Hours?
Go Global?
Non-stop?
Find new
Heroes?
Global
Conference?
Overseas
speakers?

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JAWS PANKRATION

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What I thought about becoming an AWS Hero






When I became an AWS Community Hero in 2021, I wanted to interact
with many AWS engineers around the world.
I want to host a place like that.
At the time, the Olympics were about to be held in Japan, one year late.

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Basic concept of JAWS PANKRATION event





Launch of global event
Strengthening relationships with overseas engineers
Bringing local engineers to the global event
Exceed last 24 Hours online event;
Find new heroes
Seven of the speakers became
AWS Heroes after JAWS
PANKRATION 2021!!
Previous event page:
https://jawspankration2021.jaws-ug.jp/en/

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JAWS PANKRATION 2024
- General part -

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JAWS PANKRATION 2024 -Concept-
Event requirements:
-Online 15 min Talk
-The theme is technical talk about AWS
-All slides are in English
Speaker requirements:
-AWS VP
-AWS AMEA, EMEA, APAC Head
-AWS SA Speciality
-AWS Amazing Person
-AWS Heroes
-AWS Community Builders
-AWS User Group Leaders
-AWS Ambassador
-Alexa Champions
-Other AWS Title Holder

All speakers except the sponsor
and VP were selected from CFP.

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No Border
JAWS PANKRATION 2024 -Theme & Aim-
Fusion of localization and globalization
Remove language barriers further
-We want to create an event where talented engineers from all over
the world can speak on stage, even if YOU CAN’T SPEAK ENGLISH.
-We have prepared an environment with multilingual translation
functionality for the distribution environment.

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JAWS PANKRATION 2024 -Ask The Speaker & Communication Space-
There are some rooms at VoicePing.
-Speaker Waiting room
-Ask The Speaker room x3
-Free communicate rooms x3
with simultaneous interpretation.

It might be a good idea to listen to
what the speakers are saying and
talk and connect with other
engineers from other countries.
This is "No Border".
Language you
speak (left side)
Language you
listen (right side)
https://voice-ping.com/

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JAWS PANKRATION 2024 -Keynote-
Special Guest:
Adam Seligman
(AWS VP Developer Experience)

Software development is changing rapidly,
affecting the way developers do their jobs, the
kinds of solutions they build, and even who can
be a developer.

AWS will share their perspective on the impact
of Generative AI for companies and developers,
and what they can do to leap head during this
disruptive moment.

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Free Gift Promotion on X!!!
Let’s add a event hashtag!!
-#jawspankration2024
-#jawspankration
-#jawsug
The winners who can get the
JAWS PANKRATION original
swag will be announced at the
closing talk!!
We will share the application
form on DM from organization
committee.
THE WORLD’S
MIGHTIEST
AWS UNIVERSE AM I!!!
THE WORLD’S
MIGHTIEST
AWS UNIVERSE AM I!!!
Prairie Card (digital
business card) is
limited to speakers only
https://prairie.cards/

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Free Gift Promotion on X!!!
Original Swag
-T-shirt(Limited to size)
-Sticker
-Time marker bottle
-Muffler towel


We will present these as a
set!

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JAWS PANKRATION 2024 Results -Countries/Regions of speakers-
Australia Bangladesh
Belarus/Poland
Chile Mainland China Germany
Hong Kong India Indonesia Japan Kenya
Malaysia
Mexico
Netherlands
Nigeria Peru Philippines
Slovakia
South Korea Spain Sweden Taiwan United Kingdom United States

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JAWS PANKRATION 2024 Results -Titles of speakers-
16x AWS Hero,
38x AWS Community Builder,
22x AWS User Group Leader,
1x AWS Cloud Club Captain,
1x Alexa Champion,
17x APN AWS Ambassador,
10x APN AWS Top Engineer,
14x APN AWS ALL Certified Engineer,
5x APN AWS Gold Jacket Member,
2x APN AWS Jr Champion,
2x AWS Samurai,
1x AWS Authorized Instructor,
6x AWS Employee,
1x AWS VP,
and so on…

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JAWS PANKRATION 2024 Results -Titles of speakers-
600+ PARTICIPANTS
126 MAX Simultaneous Viewers
70 Speakers
18(+3) Committee members
25 Hours IVS Operating Times
0 Downtime!!!

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JAWS PANKRATION 2024 Results -Participants from 32 Countries/Regions-
1Japan 497
2India 35
3Kenya 19
4Indonesia 7
5United States 6
5Mainland China 6
7Spain 5
8South Korea 4
8Singapore 4
8Australia 4
11Turkey 3
11Taiwan 3
11Nigeria 3
11Mexico 3
15United Kingdom 2
15Sweden 2
15Poland 2
15Philippines 2
19Sri Lanka 1
19South Africa 1
19New Zealand 1
19Netherlands 1
19Morocco 1
19Malaysia 1
19Italy 1
19Hong Kong 1
19Ghana 1
19Germany 1
19Denmark 1
19Chile 1
19Canada 1
19Cameroon 1




Total 621

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JAWS PANKRATION 2024
- Technical part -

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JAWS PANKRATION 2024 -Broadcasting-

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JAWS PANKRATION 2024 -Broadcasting-

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JAWS PANKRATION 2024 -Broadcasting-
If we describe simultaneous
translation more specifically as a
process,
1.Transcribe a speaker's audio to
text in the language the speaker
speaks
2.Further translate what is
transcribed into text and output
it as text
A two-stage structure called

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JAWS PANKRATION 2024 -Broadcasting-
Translate ServiceAmazon Translate Amazon Bedrock
Translation Accuracy ◯ ◎
Translation Speed ◎ ◯
Cost Low High (※)
Translation speed was our priority

Amazon Bedrock cannot use AWS
coupons in some cases (considering
the use of Claude 3 Haiku model)

Used for session summarization as a
place to use generated AI at events

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JAWS PANKRATION 2024 -Broadcasting-
Top 25 languages selected based on
each country's population, main
language, and IT index

IT index ( refers to data from NRI
(Network Readiness Index 2023))
https://download.networkreadinessindex.org/reports/nri_2023.pdf

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JAWS PANKRATION 2024 -Broadcasting-
Pass the audio from the device that
opens Zoom to the browser's
Speech Recognition through the
mobile audio interface (iRig2), and
send it to Amazon API Gateway

Divide the audio data obtained by
Speech Recognition into chunks for
each phrase, use this as a trigger to
send it to Amazon API Gateway, and
call AWS Lambda

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JAWS PANKRATION 2024 -Broadcasting-
AWS Lambda has the transcribed
string as a parameter and sends a
translation request to Amazon
Translate

Translated items are stored in
Amazon DynamoDB for later
summaries using Amazon Bedrock

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JAWS PANKRATION 2024 -Broadcasting-
Translated data is delivered to the
client side using the Amazon IVS
Chat Room function

Translation results are displayed on
the client's browser

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JAWS PANKRATION 2024 -Broadcasting-
Actual translation screen
Traditional ChineseFrench Russian

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JAWS PANKRATION 2024 -Broadcasting-
Manage speaker information with
Google SpreadSheet

Displayed on web page for operators
using Google Sheets API

Ask the speaker to confirm the
speaker information and cut it out
using OBS

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JAWS PANKRATION 2024 -Broadcasting-
Open the operator web page and cut
it with OBS Studio

Stream the summarized video as a
streaming video to Amazon IVS
Low-Latency Stream Channel

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JAWS PANKRATION 2024 -Broadcasting-
What is streamed to the Amazon
IVS Low-Latency Stream Channel is
read by the SDK from the front end
of the Viewer side.

Displays real-time information such
as subtitles and number of
simultaneous viewers

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JAWS PANKRATION 2024 -Broadcasting-
All distribution sites and operator
web pages are hosted on
AWS Amplify.

Achieved using front-end
technologies such as JavaScript,
React, and Next.js

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JAWS PANKRATION 2024 -Broadcasting-
After the session ends, the transcript
stored in Amazon Dynamo DB is passed
to Amazon Bedrock (Claude 3.5 Sonnet)
for summarization

To serve as a conduit for people to
access speaker videos

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JAWS PANKRATION 2024 -Official Web-
Adopting AWS App Runner for
always-on web hosting
•i18n (JP/EN)
•microCMS

News posting function using microCMS

News SNS sharing function

Security measures using AWS WAF
Go Build!!

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JAWS PANKRATION 2024 -Official Web-
Use SSR method Next.js built in
standalone mode

Github Actions builds a container image
and pushes it to Amazon ECR

Managed by AWS CDK

Amazon ECR also applies lifecycle
policies to reduce costs

Go Build!!

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JAWS PANKRATION 2024 -Promotion-
Collecting city information along
with speaker information

Created using Amazon Location
Service based on those contents

https://speakermap.jawspankration2024.jaws-ug.jp/

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Special Thanks to…
Our Amazing Sponsors

Our Dedicated Volunteers and Organizing Committee

Our Attendees from Around the World

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Conclusion

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Conclusion
•I introduced myself and JAWS-UG.
•I explained the essence of continuous community
management.
•I gave a behind-the-scenes look at JAWS PANKRATION and
this year's event.

I hope everyone here will come to the event
in Japan next time and enjoy it.

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Thank you!!
Shun Yoshie
X: @Typhon666_death
Facebook: Shun Yoshie
Linkedin: Shun Yoshie
HeroSlack: Shun Yoshie
CBSlack: Shun Yoshie
UGLeaderSlack: Shun Yoshie