BeLive - Go To Market Strategy (NTU MBA)

BeLive Go-to market strategy for Thailand and Indonesia

1. Strategy Projects at Nanyang (SPAN)
Prepared by: Rizki Fadhilah | Ankit Chawla | Subham Dokania | Aditya Harsh | Cai Qiaochu | Jiang Zhiruo
SPAN Group 8
Go-to Market Strategy for BeLive
SPAN Group 8
Go-to Market Strategy for BeLive

2. Strategy Projects at Nanyang (SPAN)
1. SPAN Project Scope of Work
2. BeLive:Company Overview
3. Market Definition & Trends in Video Commerce
4. Recommendations for Client On-Boarding
5. Use Case Recommendations
6. Closing
Outline:

3. Strategy Projects at Nanyang (SPAN)
Project Overview - BeLive
Objective:
Help BeLive grow the business byidentifying and generating leads in travel,
sports, and toys industryin Thailand and Indonesia
Scope of Work:
•Market research for priority industries (Travel, sports, and toys) and
geographies (Thailand and Indonesia)
•Explore potential clients and use cases in key industriesand geographies
•Lead generationand client approach recommendations
Key Partner: •Latif Sim (Chief Strategy & Finance Officer, BeLive)
Scope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

4. Strategy Projects at Nanyang (SPAN)
BeLive is a live
streaming and
interactive video
company with highly
compelling,
interactive, and
insight driven
technology.
Products & services:
Live and video commerce SaaS
with low effort and great ease
LORA
Create a full custom live streaming
platform with no coding knowledge
End to end Development
LORA Per Month 6 Months 1 Year
Basic USD 500 USD2,700 USD5,000
Pro USD1,500 USD8,500 USD16,000
Pricing:
Ecosystem suppliers:
Scope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

5. Strategy Projects at Nanyang (SPAN)
Client Pain Points & BeLive Benefits
BeLive provides exceptional interactive live commerce and shoppable videos experience.
Pain points of using
3rd party platform
1.Complicated live shopping
experience
2.Limited functionality with
vague policies
3.Limited data access of
audiences
Benefit of using own
website
1.Seamless customer
experience (CX)
2.Customized functions and
simple operation
3.Full ownership of live
streaming data
Live streaming solution through End-
to-end enterprise solution& SaaS
On-Boarding ClientScope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

6. Strategy Projects at Nanyang (SPAN)
Want to move the eyeballs
fromsocial mediaonto their own
website to build more user
stickiness
Have their ownwebsite and are
actively involved in eCommerce
Conduct live streaming on social
media and eCommerce
frequently (TikTok, Shopee)
Want more access to data from
the viewers/ potential
customers without limitations
Have existing support teams to
implement theBeLivesetup
BeLive – Client Persona
Scope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

7. Strategy Projects at Nanyang (SPAN)
Non-Live Video Commerce
Live & Shop-able Video
Full-access to audience data
Less-access to audience data
•Tiktok
•Youtube
•Instagram Feed
•Tiktok Shop
•Tencent
•SAP
•Agora
•Bambuser
•Livescale
•Giosg
•Daily.co
Industry Matrix Dimension for BeLiveLive-Video-Commerce
•Live video content is used to promote products and
services to create better shopping experience for
consumers and drives purchases.
•It is at the intersection of social video content and e-
commerce, where video is used as medium to promote
•Aim is to make eCommerce experience more engaging
and personal
Benefits:
•Real-Time Engagement
•Personalization and Feedback
•Community Building
Categories:
•Non-Live Video Commerce
•Live Video Commerce
•1:1 Live Video Commerce
•One to Many
Core features:
•Scalability
•Engagement Tools
•Real-Time Demonstrations
Scope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing
BeLive

8. Strategy Projects at Nanyang (SPAN)
Live-Video-Commerce Players
(Live & Shoppable Video - Full-access to audience data)
Scope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing
(giosg)
(bambuser)
(livescale)
(agora)

9. Strategy Projects at Nanyang (SPAN)
Types of live commerce archetypes
4 models of live commerce, based on their essential features and characteristics.
Source: BCG Report: Social Commerce is Remaking Online Shopping
Scope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

10. Strategy Projects at Nanyang (SPAN)
Live commerce trends in Southeast Asia
1.Across the region, 82% have ever watched a livestream commerce
video, among which 48% watch them at least once a week.
2.Vietnamese consumers watch livestream sales videos most
frequently, with 65% indicating that they do so at least once a
week, followed by consumers in Thailand (57%) and Malaysia (48%)
3.63% of those who have watched livestream sales videos have
made a purchase, again, highest in Vietnam (79%) and lowest in
Singapore (40%)
Countries surveyed include Singapore, Vietnam, Philippines,
Thailand, Indonesia and Malaysia
Source: Milieu Insight Report on Live Commerce
Scope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

11. Strategy Projects at Nanyang (SPAN)
Increasing relevance of live commerce
Live commerce best taps into consumer needs of
emotional spaces
Consumer needs are moving towards emotional
Emotional needs start taking precedence, as basic functional needs become hygiene factor.
Source: BCG, TikTok : Shoppertainment: APAC’s Trillion Dollar Opportunity
Scope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

12. Strategy Projects at Nanyang (SPAN)
Shoppertainment is the path forward
Brands can leap ahead in Shoppertainment by taking
actions to meet emotional needs of consumers.
However, for a successful sale, it is essential to:
1.Provide clear information
Ensure key product information is easily consumable
throughout.
2.Provide option for instant product purchase
Ensure consumers can purchase instantly at any point in
the journey.
Source: BCG, TikTok : Shoppertainment: APAC’s Trillion Dollar Opportunity
Scope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

13. Strategy Projects at Nanyang (SPAN)
Shoppertainment trends in APAC
APAC Shoppertainment already at USD
500 Billion, with outlook to cross USD 1
Trillion by 2025.
Key growth markets have 60%+ CAGR. (2022-
2025)
Source: BCG, TikTok : Shoppertainment: APAC’s Trillion Dollar Opportunity
Scope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

14. Strategy Projects at Nanyang (SPAN)
Simplify the Client
On-Boarding Process
Integration Setup &
Compatibility
Technical
Complexity
Data Security &
Compliance
Order Integration &
Customer Support
Scalability
Minimize the hassle on client side and
make the technology adoption smoother.
Scope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

15. Strategy Projects at Nanyang (SPAN)
Scope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing
ResearchingNeed Identified
Finishing Using Again
Making Do
Buying
Using
Marketing/Sales/Bizdev
Multiple Contact Points in Every Stage
Customer Activity Cycle
•Tailored Approach
•Product Knowledge
•Platform Functionality
Technical Team
•Technical Assistance
•Data Security
•Analytic & Reporting
Customer Supports
•Team Training
•Customer Service
•Feedback Loop
Role per functions:
Explore CycleUsage Cycle
How can BeLive get into the lives of customers and stay in their lives longer?

16. Strategy Projects at Nanyang (SPAN)
Tailoring the proposal to fit specific industry use cases
for improved comprehension and acceptance.
1. Company Profile
To show our knowledge
on the company target
2. Pain Points
Consists of challenges the
company faces in digital presence
3. Goals & Value Proposition
Show how BeLive solution can enhance client’s ask with certain
key metrics.
4. Use Case
Explore relevant and practical use
cases for clients.
Interactive Video + Live Streaming +
Viewer Activity
Client Acquisition Strategy
5. Target Viewer
Customer segments
that will experience
increased engagement
through BeLive.
Customized Deck Elements for Client Pitch
Scope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing
More Relevant, More Convincing

17. Strategy Projects at Nanyang (SPAN)
For 4 Industries in Thailand & Indonesia
Tourism Sports Toys Furniture
Scope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing
Use Case Sample for Client Pitch

18. Strategy Projects at Nanyang (SPAN)
Tourism Industry
Use Case Recommendations in
Tourism Industry
Scope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

19. Strategy Projects at Nanyang (SPAN)
Tourism Industry Overview in Indonesia
5.04%
CAGR 2024-2028
withaccelerating
momentum
$1.95 B
Market size
Growth
from 2024 to 2028
48%
Ratio of Customer responses
to the favorite live streaming
video type-travelling
Combined with market size, growth and customer motivation for travelling live stream videos, tourism is a
potential industryfor BeLive
Closing
Indonesia Case
Source:https://www.statista.com/outlook/mmo/traveltourism/indonesia#:~:text=Indonesia's%20Travel%20%26%20Tourism%20market%20is,US%2410%2C9200m%20by%202028.
Scope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

20. Strategy Projects at Nanyang (SPAN)
Traveloka
Company overview
Traveloka serves 20+ products that include
comprehensive travel services. From transportations
to accommodations, discovering nearby attractions,
and insurance products to financial services,
including the groundbreaking ‘Buy Now Pay Later’.
100+ millions downloads in six countries across the
SEA region, 30.4% market share in OTA industry in
Indonesia.
Indonesia Case
Contact to approach
Market andPartnership team in Traveloka
•Ronald Parasian– Manager
•Fauzan Reynaldi– Executive
•Olivia Alfriana - Associate
•Christian Kenny Verel– Associate
Scope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

21. Strategy Projects at Nanyang (SPAN)
Indonesia Case
Scope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing
Why Traveloka needsBelive?
•Platform restrictions
Social media limitsthe sensitivity, duration, advertisements
and other irrelative content.
•Quality control
Live broadcast requires a stable network connection and
professional equipment.
•Limited live streaming data
Basic data accessibility without comprehensive data
insights.
•Low level of user stickiness
Audiences may divert theirattention to other content very
easily.
Pain points

22. Strategy Projects at Nanyang (SPAN)
How BeLive can help Traveloka?
Indonesia Case
Goals:
•To provide seamless customer experience
•To share travelling experienceand bring fantastic journey
Value Proposition:
•Seamless customer experience:Customers don't need to
leave the page toperform actions on another page.
•Stable live streaming quality
•Full ownership to live streaming data and analytics
•Higher user retention rate: Live streaming service on its own
website can create private traffic domain and increase the
brand awareness and loyalty.
Scope of Work Market Definition & TrendsScope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing
Traffic flow 20M
Bounce rate 53% Bounce rate 43%
Potential
Customer
increase
200k

23. Strategy Projects at Nanyang (SPAN)
Indonesia Case
Interactive Video & Live streaming:
•Virtual tour experiences
•Sharing travel experiences and advice with Q&A
•Give the vendors the opportunity to showcase their facilities
•Whendestination is researched online, the system
canrecommend the corresponding live streaming content
orinteractive video
Viewer Activity during the video:
•Destination/experience knowledge: promote consumer needs
•Red pocket/gift/coupons: to attract and retain audience
•Community events: Complicated trip(volcano hiking/scuba
diving/surfing/digital nomad lifestyle) to make them come back
•Sell product: hotel/air ticket/experience package/coupons etc.
BeLive Use Case for Traveloka
Scope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

24. Strategy Projects at Nanyang (SPAN)
Closing
Indonesia Case
Target viewer persona:
BeLive Video Implementation
•Southeast
Asia(especially
Indonesian users)
•Millennial; Gen. Z;
25-34 years old;
relativelylower income
•Like traveling,
sport,adventure;
love to explorenew things
•Price sensitive;
socialmedia users
Similar companies
(Agoda)(Booking.com)
(Klook) (Tiket.com
(Ctrip)
Scope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

25. Strategy Projects at Nanyang (SPAN)
Tourism Industry Overview in Thailand
Closing
Source: https://www.thaipbsworld.com/how-live-streaming-is-transforming-shopping-in-thailand/
Thailand Case
$34.20 bn
Market size
Growth
from 2021 to 2026
10.80%
CAGR
withaccelerating
momentum
300%
Increase in consumer
interest for live streaming
video type-travelling
Scope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

26. Strategy Projects at Nanyang (SPAN)
•UniThaiTravel is a popular travel booking portal native to Thailand.
•The website allows you to book hotels, international/domestic tours,
cruises, air tickets, insurance, and more to and from Thailand.
•The website is known for having a plethora of package offerings in the
country and beyond.
•It is also known for its competitive pricing, flash deals, flexible booking
options, and an end-to-end travel booking experience that involves air
tickets, hotels, cruises, insurance, lounge, and Wi-Fi.
•However, it has a problem with its messaging which is currently messy
and unclear to some.
Closing
Thailand Case
UniThaiTravel
Company overview
Contact to approach:
•Blu – Customer experience – 094-423-5444
•Chay – Marketing – 081-549-9299
•Ma – Customer experience– 063-791-4445
•Customer team - [email protected]
Scope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

27. Strategy Projects at Nanyang (SPAN)
Why UniThaiTravel needs BeLive?
Issues of customer experience, cluttered UI, and discoverability.
Pain points
•Customer experience:
an area where it lacks compared to other service providers
present in Thailand and beyond.
•Cluttered UI:
obstacle for the company to present the highest revenue-
generating offerings to its customers.
•Discoverability:
lack of options like live streaming, social media presence,
telephonic support, and more.
•Low user stickiness:
With a plethora of travel booking options in a tourist-friendly
country like Thailand, retaining customers is imperative.
Closing
Thailand Case
On-Boarding ClientScope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

28. Strategy Projects at Nanyang (SPAN)
How BeLive can help UniThaiTravel on
customer experience?
Thailand Case
Goals:
Add a layer of personalisation and customisation to a cluttered UI. Help
customers make informed decisions.
Value Proposition:
•Revenue boost:We aim to bring bounce rate down to 50%
andconversion rate up to at least 15%. This is an assumed increase
of537 million THB with the implementation ofBeLive.
•Outstanding UI:Can becomea tech-forward website to attractyoung
users.
•Access to data:UTT will be able to view the customer journey
withthese solutions.
Scope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

29. Strategy Projects at Nanyang (SPAN)
Thailand Case
BeLive Use Case for UniThaiTravel
Interactive Video & Live Streaming:
•Interactive video acts as a visualisation tool
•Live streams of tours in and around Thailand.
•Customers can see destinations in real time.
•Boosts their confidence, encourages sales.
Viewer Activity during the video:
•Destination/experience introduction: get the right
customer interested in your offerings
•Customisable: offer several options and allow full
customisation to the viewer
Scope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

30. Strategy Projects at Nanyang (SPAN)
Target viewer persona:
•Geographic: Southeast Asia, largely in Thailand
•Demographic: Equal 50:50 split for men and
women. 60% of visitors are below 34 years of age.
•Psychological: Love exploring places with control
over itinerary.
•Behavior: Price-sensitive, tourism-aware, use a
lot of social media channels like TikTok,
Instagram.
BeLive Video Implementation
Thailand Case
Similar companies
(Four Seasons Hotel) (Thai Airways)
(Lion Air Thai) (Anantara Hotels)
Scope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

31. Strategy Projects at Nanyang (SPAN)
Use Case Recommendations in
Sports Industry
Scope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

32. Strategy Projects at Nanyang (SPAN)
Sports Industry Overview in Indonesia
5.9%
CAGR
From2024-2028
$2 bn
Total Market size
Growth from 2021
to 2026
15.8%
Onlineshareof
Indonesian sports
equipment retail market
Indonesia Case
Scope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing
Morespecifically,thedataisforsportsequipmentindustry.
Source: eCommercedb.com, Statista

33. Strategy Projects at Nanyang (SPAN)
•Background: Decathlon is a global company with a presence in
over 60 countries,whichoffers a comprehensive range of
sporting goods and equipment for various sports and activities.It
entered the Indonesian market in 2013, opening its first store in
Jakarta.
•Stores and Locations: As of 2023, Decathlon operates around
40 stores across major cities in Indonesia, including Jakarta,
Bandung, Surabaya, Medan, and Bali.
•Online Presence: In addition to its physical stores, Decathlon
Indonesia has an online store (www.decathlon.co.id) that allows
customers to browse and purchase products from the comfort of
their homes.
Decathlon
Company overview
Indonesia Case
•JamesFernandez
– Performancemarketingleader
•HenryPfisterer
– Chiefmarketingofficer
•Agnesya Aoria Beanardo
–Digitalmarketingmanager
Contact to approach:
Scope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

34. Strategy Projects at Nanyang (SPAN)
Why Decathlon need BeLive?
Indonesia Case
Pain points(e-commerce):
•Customers struggle to navigate the complexities of
product offerings and determine the best fit for their
needs.
•Customers have limited opportunities to explore
andexperimentproducts before making a purchase
decision.
Scope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

35. Strategy Projects at Nanyang (SPAN)
How can BeLivehelp Decathlon on
online customer experience?
Closing
Goals:
•Comprehensive knowledge on using sports equipment
•Seamless online shopping experience
Value Proposition:
•Increase customer incentive to purchase through online channels
•Reduce product exchange and return rate
•Salesconversionincrease:Decathlonwebsitetraffic flow is 313K
and bouncerate is 47%. If Decathlon can decrease bounce rate to
40%byusingBeLiveservice, andassumethat10% of the 60%
customerscould convert to real spending, we can have18.78K
additional customers.
Indonesia Case
Scope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

36. Strategy Projects at Nanyang (SPAN)
Indonesia Case
Interactive Video & Live Streaming :
•In-depth visual demonstrations: unveiling product
capabilities and use cases
•Expert guidance: matching viewers to suitable products for
their expertise
•Partnership with Decathlon‘s membership:exclusive live
streaming accessforDecathlonmembers.
•On-demand product demos: hostsusing in-storefacilities
like skating rinks, basketball courts, and ping-pong tablesby
members’request.
Viewer Activity during the video:
•Shop: Clickable links within the video to purchase products or
add them to a wish list.
•Q&A:Submitqueriesandgetpersonalizedsuggestion;
Sessions with Decathlon experts for personal advice on product
suitability(size,skilllevel,etc)
•Productinvestigation:360degreesviewofandinteractionwith
theproduct
•Chat: Live chat support to ask questions in real-time.
BeLive Use Cases for Decathlon
Scope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

37. Strategy Projects at Nanyang (SPAN)
Where to put the video:
BeLive Video Implementation
On-Boarding Client
Similar companies
Target viewer persona:
•Geographic: Southeast Asia(especially Indonesian
users)
•Demographic: 25-40 years old;workingprofessionals
•Psychological:accustomed to online shopping but
value a comprehensive understanding of products
and seek an exceptional online shopping experience.
•Behavior: engage in regular sports activities but have
limited time for shopping
(Sport Station) (Planet Sports)
(Eiger) (Consina)
Indonesia Case
Scope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

38. Strategy Projects at Nanyang (SPAN)
Sports Industry Overview in Thailand
15%
CAGR between
2024-2028
$1.2 bn
Total Market size
Growth from 2021
to 2026
35%
Of consumers surveyed,
purchased from live
streaming video
Source: eCommercedb.com, Statista
Scope of Work BeLive: Company Overview Market Definition & Trends
Thailand Case
Scope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing
Morespecifically,thedataisforsportsequipmentindustry.

39. Strategy Projects at Nanyang (SPAN)
•Background:Largest Online Seller of Sports Goods
and Apparel.
•Distribution:Omnichannel Presence
•Customer:Broad and diverse customer base
interested in fitness and wellness.
•Financial:USD 0.25 Billion net sales (2023)
(ecommercedb.com)
Thailand Case
SuperSports (CRC)
Company overview
Contact to approach:
•Wiyada Buranapakorn
SVP Marketing (CRC Sports)
•Runganan Buapree
eCommerce Strategy (CRC Sports)
•Sukhumarn (Benz) Lertpanyaroj
SVP, Head of Omnichannel (Commercial) (Central Retail)
•Wisit Nutcharoen
Head of Digital Planning (CRC, Central Retail)
•Naruemon Somnam
Content Marketing & Social Media Manager (Central Retail)
Scope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

40. Strategy Projects at Nanyang (SPAN)
Why SuperSports needs BeLive?
Pain points
•Experience nature ofgoods:
Many of the fitness goods sold are experience goods
and hence require some form of salesassistance.
•Low onlinecustomer engagement:
Despite having a strong product line, the ecommerce
business struggles with low customer engagement.
Scope of Work Belive Overview Market Definition & TrendBelive Use Case Acquisition Recommend On-Boarding Recommend Closing
Thailand Case

41. Strategy Projects at Nanyang (SPAN)
How BeLive can help SuperSports
improve experience?
Closing
Thailand Case
Goals:
Building a strong sporting community thereby enhancing customer
engagement and sustained brand loyalty.
Value Proposition:
Value Proposition:
•Increase in social media activity leading to community formation:
Frequent live video events can bring like-minded individuals together
and connect viewers with similar hobbies, helping build a community.
•Increased Sales Conversions:To convert many of the 370K
uniquevisitors into customersby increasing their willingness to
purchase.
•Increased Websitevisits and Time Spent: On thewebsite to further
reduce bounce rate. Currently web visitsstand 2.8M, time spent on the
website is 5 mins with a bounce rate of 40%.
•Establish and maintain web-salessuperiority: Help SuperSports
maintain web-sales superiority in a shoppertainment world.
On-Boarding ClientScope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

42. Strategy Projects at Nanyang (SPAN)
Interactive Video & Live Streaming :
•Introduction by a popular fitness influencer or athlete.
•Live demonstrations of new/promotional product (running
shoes,) highlighting technical specifications, benefits, and
comparisons with previous models.
•A live chat segment, allowing viewers to talk to peers and like-
minded individuals and share about gear, training tips.
•“Community Sharing” segment where a member shares his
experience with a product, motivating others.
•Wrap up with exclusive offers only for livestream viewers,
encouraging immediate purchases.
Viewer Activity during the video:
•Shop: Clickable links within the video to purchase products or
add them to a wish list.
•Q&A:Sessions with experts.
•Chat: Live chatroom to ask questions in real-time. Viewers can
submitqueriesandgetsuggestion from community members
(size,skilllevel,etc)
BeLive Use Cases for SuperSport
Thailand Case
Scope of Work BeLive: Company Overview Market Definition & TrendsScope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

43. Strategy Projects at Nanyang (SPAN)
Where to put the video:
Target viewer persona:
•Geographic: Thailand and Vietnam
•Demographic: 60% of visitors are below 40 years of
age.
•Psychological:Passionate about active lifestyle,
looking for quality equipment and apparel.
•Behavior: Sports Hobbyists. Seeking expert advice
and the right gear to enhance their performance.
Thailand Case
BeLive Video Implementation Similar companies
(Fitness First)
(Under ArmourThailand)
(Central Retail)
On-Boarding ClientScope of Work BeLive: Company Overview Market Definition & TrendsScope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

44. Strategy Projects at Nanyang (SPAN)
Use Case Recommendations in
Toys Industry
Scope of Work BeLive: Company Overview Market Definition & TrendsScope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

45. Strategy Projects at Nanyang (SPAN)
Closing
Source: Statista Market Report (Toys and Hobbies)
11.4%
CAGR For toys
eCommerce
$2 bn
Market size
In 2024
190%
Increase in online split of
toy purchasing over the last
5 years
5.24%
CAGR with
accelerating
momentum
$10 bn
Market size
In 2024
180%
Increase in online split
oftoy purchasing over
thelast 5 years
Toy Industry Overview
Combined with market size, growth & customer motivation for toys livestreams, there is a great opportunity for BeLive and Clients
Thailand Case
Indonesia Case
Scope of Work BeLive: Company Overview Market Definition & TrendsScope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing
Community Building | Partnerships | Online Growth | Accessibility

46. Strategy Projects at Nanyang (SPAN)
•Toys R Us and Toys Kingdom are the largest big box toy retail
and online toy platforms in Thailand and Indonesia,
respectively.
•Toys R Us is a chain of Toy Retailers and deals in branded toy
products.
•Toys Kingdom is a major retailer of Toys in Indonesia with over
70 stores across 24 cities.
•Both stock branded toys like Hot Wheels, NERF and LEGO.
Toys R Us (Thailand) & Toys Kingdom (Indonesia)
Company overview
Contacts to approach:
Indonesia – Kawan Lama Group (parent
of Toys Kingdom)
1.Priskilla Tania Barlian | LinkedIn-
Live Streaming Host
2.Ellen Widodo | LinkedIn= GM
Marketing
Thailand
1.ChinChin Ng | LinkedIn – Marketing
Specialist (Asia) Toys R Us
2.Jo Hall| LinkedIn- Chief Commercial
Officer Toys R Us
Scope of Work BeLive: Company Overview Market Definition & TrendsScope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

47. Strategy Projects at Nanyang (SPAN)
Why Toys Industry needsBeLive?
Pain Points:
1.Engagement/Interaction: Low engagement
on official platforms
2.Website Retention: Website traffic is low,
and stats are poor across the table.
3.Scarcity/Urgency: Drive towards capitalizing
on toys being an "impulsive" buy.
4.Partnerships: There is a need for a channel
to publicize partnerships with video media
like movies and TV shows.
Toys R Us TH
Toys KingdomToys R Us
Source: SimilarWeb
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48. Strategy Projects at Nanyang (SPAN)
How can BeLivehelp Toys Industry on
online customer experience?
Goals:
To increase brand awareness and build a community feeling
around toy & hobby enthusiasts, to help engagement and sales
Value Proposition:
1.Community Building:Helps in marketing and sales
2.FOMO:Live commerce can be used to cause FOMO.
3.Trafficand Engagement:Increased footfall and website retention.
4.Reach and Hype:Helps the marketing campaign to reach a larger
audience
5.Data Analysis and Prediction:With first party data, the retailers
can bettercurate product lineupsand alsoprepare stock for high
engagement periodslike Christmas Day.
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49. Strategy Projects at Nanyang (SPAN)
BeLive Use Case for Toys Industry
Interactive Video & Live-Streaming
•Product Showcase: Showcase different products of series.
•Customisation:See how a certain product would look like in
different colours and sizes.
•Innovation: See possibilities of innovation with educational
toys, i.e Lego Alternative Builds
•Partnerships: Fun interactive videos to push collaboration
and stories
Viewer Activity during the video:
•Like and Comment: data points like location, age etc.
•Buying:Products can be directly purchased.
•Chatting:Chat with host and community members.
•Q&A:Ask and answer questions from the community,
•Polls and Contests:Vote andparticipate
incompetitionsusing the multi option poll function.
Scope of Work BeLive: Company Overview Market Definition & TrendsScope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

50. Strategy Projects at Nanyang (SPAN)
Where to put the video:
Target viewer persona:
•Geographic: Southeast Asia
•Demographic: Children, Young adults and
enthusiasts.
•Psychological: Enthusiastic abouthobbies
and pop culture (Fast and Furious,Batman)
•Behavior: Pop culture aware, active
onsocial media channels like
TikTok,Instagram.
BeLive Video Implementation
On-Boarding Client
Similar companies
Thailand
(Toys 2 Thai)
(Tomindo Toys)
Indonesia
Scope of Work BeLive: Company Overview Market Definition & TrendsScope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

51. Strategy Projects at Nanyang (SPAN)
Use Case Recommendations in
Furniture Retail Industry
Scope of Work BeLive: Company Overview Market Definition & TrendsScope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

52. Strategy Projects at Nanyang (SPAN)
Furniture Industry Overview in Indonesia
6.55%
CAGR from2024-
2028
$4.24 bn
Total Market size
In 2028
4%
Top 5 in livestreaming by
product category
Indonesia Case
Source:
On-Boarding Client
It’s showtime! How live commerce is transforming the shopping experience, Mckinsey, 2021
The furniture market in Indonesia is showing promising growth prospects, underpinned by several key factors
such as a rising middle-class population and increasing number of housing projects,.
Why Furniture Industry fits with Live Commerce?
Visually Appealing | Demonstrable | Complex | Interactive Element
Scope of Work BeLive: Company Overview Market Definition & TrendsScope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

53. Strategy Projects at Nanyang (SPAN)
•GlobalBackground:Foundedin1943inSwedenbyIngvarKamprad,IKEAhas
growntobecomeoneofthemostrecognizedandrespectedhomefurnishing
brandsworldwide.
•EntryintoIndonesia:IKEAofficiallyopeneditsdoorsinIndonesiainOctober
2014,withitsfirststoreinAlamSutera,Tangerang,nearJakarta.Thismovewas
partofIKEA’sstrategytoexpandintoSoutheastAsiaandcatertothegrowing
middleclasswithatasteforaffordable,stylishhomefurnishings.
•PhysicalandOnlineStores:ThestrategicopeningofitsfirststoreinAlamSutera
wasfollowedbyexpansionplanstargetingotherkeycitiesacrossIndonesia.
Simultaneously,IKEAbolstereditsonlineshoppingplatform,recognizingthe
importanceofe-commerceinreachingawideraudienceinageographically
diversecountrylikeIndonesia.
IKEA
Company overview
Indonesia Case
Contact to approach:
•Sigit Triwobowo
Country Head of IT
•Jacquelyn H
Regional Digital Product
Manager
•Kimberly Tran
Head of Customers
Experience & Engagement
Scope of Work BeLive: Company Overview Market Definition & TrendsScope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

54. Strategy Projects at Nanyang (SPAN)
Why IKEA needs BeLive?
Pain point:
•Spatial Visualization:
One of the main challenges customers face is imagining
how furniture will look and fit in their own spaces.
•Product Assembly Concerns:
IKEA's self-assembly furniture model, while cost-effective,
can be daunting for some customers.
•Addressing Return Rates:
By providing more detailed product information and
demonstrations through live commerce, IKEA can
potentially reduce the rate of returns and exchanges
•Digital presence competition:
•High bounce rate (55.56%)
•Number of visitors are below competitor (rupa-rupa)
•95% of its sales at the checkout counter
Indonesia Case
Source: SimilarWeb
Scope of Work BeLive: Company Overview Market Definition & TrendsScope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

55. Strategy Projects at Nanyang (SPAN)
How BeLive can help IKEA with online
customer experience?
Goals:
To enhance customer engagement and streamline the shopping
experience using immersive video content.
Value Proposition:
Indonesia Case
1.Demonstration of Product Features and Quality:
Live commerce enables detailed demonstrations of the
craftsmanship, materials, and functionalities of furniture pieces,
helping to build trust and confidence in the product.
2.Reduced Return Rates:
By providing customers with a better understanding of what they are
purchasing, live commerce can help reduce the likelihood of returns.
3.Real-Time Data and Feedback:
Live commerce platforms often provide real-time data on viewer
engagement, preferences, and feedback.
Scope of Work BeLive: Company Overview Market Definition & TrendsScope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

56. Strategy Projects at Nanyang (SPAN)
Closing
BeLive Use Case for IKEA
Interactive Video & Live-Streaming
1.Virtual Ikea store tour:
Introduce new product, promotion & discount, virtual tour
on each segment in IKEA
2.Home Inspirations:
virtual tour of various home spaces, demonstrating how
IKEA products can transform their living areas.
3.Weekly Live Sessions: Hosted by a mix of IKEA's in-house
design experts, local influencers, and celebrity guests.
Viewer Activity during the video:
•Q&A: Sessions with IKEA experts for advice on interior design
and product selection.
•Shop: Clickable links within the video to purchase products or
add them to a wish list.
•Exclusive Offers: Live viewers get access to special discounts
and offers on featured products.
Indonesia Case
Scope of Work BeLive: Company Overview Market Definition & TrendsScope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

57. Strategy Projects at Nanyang (SPAN)
Closing
Target viewer persona:
BeLive Video Implementation
Indonesia Case
Similar Companies
(Dekoruma) (Informa)
(Vivere)
Scope of Work BeLive: Company Overview Market Definition & TrendsScope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing
•Demographic: Young busy professional & young family or
newlywed who want to move to new house
•Psychological: looking for affordable & stylish furniture
solutions
•Behavior: Young busy professional living in an urban area

58. Strategy Projects at Nanyang (SPAN)
Conclusion
1.Expand to two geographies (Thailand & Indonesia) in
Southeast Asia focused on three industries
2.Help BeLive with client acquisition strategy & explore
the relevant use cases
3.Identify points of contact and scale acquisition
model companies through similar use cases
Scope of Work BeLive: Company Overview Market Definition & TrendsScope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

59. Strategy Projects at Nanyang (SPAN)
.
The Team:
Aditya Harsh
Rizki Fadhilah
Zhiruo Jiang
Rizki Fadhilah Ankit Chawla
Subham Dokania
QiaochuCai
Diversified experience in entrepreneurship, technology, marketing, sales, and finance.
Scope of Work BeLive: Company Overview Market Definition & TrendsScope of Work BeLive: Company Overview Market Definition & Trends On-Boarding Client BeLive Use Case Recommendation Closing

60. Strategy Projects at Nanyang (SPAN)
SPAN Group 8
Go-to Market Strategy for BeLive
Thank You | Terima Kasih | 谢谢 | धन्यवाद