Berfikir Global Bertindak Lokal Bilingual ISQ 1.pptx

Glokalisasi Berfikir Global Bertindak Lokal

1. Glokalisasi: Berpikir Global, Bertindak Lokal Menciptakan Strategi yang Sukses

2. Table of Contents 01 Memahami Glokalisasi 02 Implementasi Strategis 03 Keterlibatan Karyawan 04 Beradaptasi dengan Keanekaragaman Budaya

3. 1 Memahami Glokalisasi Ikhtisar Konsep Glokalisasi menggabungkan strategi global dan lokal bagi bisnis untuk menjangkau komunitas lokal sambil mempertahankan kehadiran global. Perusahaan multinasional mengadopsi pendekatan global untuk membangun akar lokal yang kuat sekaligus memanfaatkan keunggulan merek global. Istilah 'glokal' menandakan pentingnya menyesuaikan upaya pemasaran untuk khalayak geografis tertentu sambil menjaga citra merek global. Penerapan glokalisasi melibatkan pemahaman kebutuhan dan preferensi lokal setiap pasar sekaligus menyelaraskannya dengan pesan merek global.

4. 2 Implementasi Strategis Langkah Menuju Sukses Tetapkan tujuan organisasi yang jelas untuk pertumbuhan dan ekspansi di berbagai wilayah dan negara untuk membangun jejak global. Analisis potensi manfaat dari ekspansi ke pasar baru dan tentukan bahasa, budaya, dan bakat yang dibutuhkan untuk sukses di setiap wilayah. Menyelaraskan sumber daya organisasi secara strategis agar sesuai dengan permintaan dan peluang pasar lokal sambil mempertahankan identitas global yang konsisten. Kembangkan strategi pemasaran global yang mengintegrasikan nilai merek global dengan pesan lokal untuk secara efektif berinteraksi dengan beragam audiens di seluruh dunia.

5. 3 Keterlibatan Karyawan Kunci Visi Global Libatkan karyawan dalam memahami pentingnya glokalisasi dan bagaimana peran mereka berkontribusi terhadap keberhasilan lokal dan pertumbuhan global. Memberikan pelatihan dan sumber daya untuk membantu karyawan beradaptasi dengan konteks budaya yang beragam dan mengkomunikasikan pesan merek secara efektif di berbagai wilayah. Memberdayakan karyawan untuk berpartisipasi aktif dalam inisiatif dan kemitraan lokal yang selaras dengan tujuan dan nilai global organisasi. Menghargai dan memberi penghargaan kepada karyawan yang menunjukkan komitmen kuat terhadap glokalisasi dan berkontribusi terhadap kesuksesan perusahaan baik di pasar lokal maupun global. Photo by Pexels

6. 4 Beradaptasi dengan Keanekaragaman Budaya Konsistensi Global, Relevansi Lokal Pahami nuansa dan preferensi budaya di setiap pasar untuk menyesuaikan produk, layanan, dan strategi komunikasi agar dapat diterima oleh konsumen lokal. Menyesuaikan penawaran produk dan kampanye pemasaran untuk mencerminkan keragaman budaya dan nilai-nilai masing-masing wilayah sambil mempertahankan identitas merek global yang kohesif. Berinvestasi dalam riset pasar dan umpan balik pelanggan untuk terus menyempurnakan strategi glokalisasi dan memastikan relevansi dan resonansi dengan beragam audiens. Berkolaborasi dengan influencer lokal, organisasi, dan tokoh komunitas untuk membangun kredibilitas dan kepercayaan di pasar lokal sekaligus meningkatkan visibilitas merek secara global. Photo by Pexels

7. Creating Think Globally Act Locally Presentation Exploring Road Implementation in Indonesian Companies Photo by Pexels

8. Table of Contents 01 Introduction to Global Local Strategy 02 Road to Local Implementation in Indonesia 03 Case Study: Coca-Cola in Indonesia 04 Case Study: Kumon Learning Centers 05 Case Study: McDonald's Indonesia 06 Case Study: Disneyland and Indonesian Culture

9. 1 Introduction to Global Local Strategy Strategy Overview Global Local strategy emphasizes thinking globally while acting locally to adapt to local markets and cultures, fostering sustainability and innovation. Companies implementing this strategy consider global trends but tailor solutions to local needs, enhancing customer satisfaction and operational efficiency. By adopting a global-local approach, companies can achieve a balance between standardized practices and localized initiatives, maximizing competitiveness and growth potential. Successful implementation of this strategy requires a deep understanding of local consumer behavior, regulatory frameworks, and cultural nuances, ensuring relevance and effectiveness. Photo by Pexels

10. 2 Road to Local Implementation in Indonesia Indonesian Market Insights Indonesia's diverse market landscape presents challenges and opportunities for companies aiming to implement global-local strategies, requiring strategic localization and market segmentation. Cultural diversity, regulatory complexity, and infrastructural disparities in Indonesia necessitate a nuanced approach to product development, marketing, and distribution, tailoring strategies to local preferences and requirements. Successful implementation of global-local strategies in Indonesia involves building strong partnerships with local stakeholders, leveraging their expertise and networks to navigate the market intricacies effectively. Companies that effectively localize their offerings in Indonesia can gain a competitive edge, capturing market share and fostering brand loyalty among Indonesian consumers. Photo by Pexels

11. 3 Case Study: Coca-Cola in Indonesia Market Penetration Success Coca-Cola's localization strategy in Indonesia involved adapting flavors, packaging, and marketing campaigns to resonate with Indonesian consumers, capturing diverse market segments effectively. The company's partnerships with local distributors and retailers enabled widespread distribution across Indonesia's vast archipelago, ensuring product availability and accessibility. Coca-Cola's community engagement initiatives, such as supporting local events and cultural celebrations, strengthened its brand presence and created emotional connections with Indonesian consumers. By blending global brand values with local relevance, Coca-Cola achieved market leadership in Indonesia, demonstrating the power of global-local synergy. Photo by Pexels

12. 4 Case Study: Kumon Learning Centers Education Industry Success Kumon's localization strategy in Indonesia focused on adapting educational materials and teaching methods to align with the Indonesian curriculum and learning preferences, enhancing student engagement and academic performance. The company's collaboration with local educators and educational institutions ensured the relevance and effectiveness of Kumon's programs in the Indonesian context, boosting enrollment and retention rates. Kumon's emphasis on personalized learning and mastery-based progression resonated with Indonesian parents seeking quality education for their children, building trust and loyalty towards the brand. Through continuous innovation and adaptation to local educational needs, Kumon established a strong presence in the Indonesian education sector, becoming a trusted partner for student academic development. Photo by Pexels

13. 5 Case Study: McDonald's Indonesia Fast Food Industry Innovation McDonald's localized menu offerings in Indonesia by introducing region-specific flavors, ingredients, and promotional campaigns that catered to Indonesian tastes and preferences, driving customer engagement and loyalty. The company's investment in understanding local dietary preferences and religious considerations led to the successful introduction of Halal-certified products, expanding its customer base and market reach. McDonald's focus on social responsibility and community engagement initiatives, such as supporting local farmers and environmental sustainability projects, contributed to its positive brand image and customer trust in Indonesia. Through a combination of global brand standards and localized initiatives, McDonald's established a strong foothold in the competitive fast-food market in Indonesia, setting benchmarks for industry innovation. Photo by Pexels

14. 6 Case Study: Disneyland and Indonesian Culture Entertainment Industry Integration Disneyland's approach to entering the Indonesian market involved incorporating elements of Indonesian culture, traditions, and storytelling into its theme park attractions and experiences, creating a unique and immersive entertainment destination. The company's collaboration with local artists, craftsmen, and cultural experts ensured authenticity and respect for Indonesian heritage, enhancing the overall visitor experience and cultural exchange. Disneyland's commitment to promoting Indonesian arts, music, and folklore through themed events and performances showcased the richness and diversity of Indonesian culture to a global audience, fostering cross-cultural appreciation and understanding. By blending Disney's entertainment expertise with Indonesian cultural narratives, Disneyland established a magical and inclusive space that celebrates the beauty and uniqueness of Indonesia, attracting both local and international visitors. Photo by Pexels

15. Cikarang , 6 – 7 Nov 2019 ISQ Collaborate with Ringier AG, Dufourstrasse 23, 8008 Zurich , Switzerland

16. Jakarta, 13 Oct 2020 ISQ Collaborate with BSN, Kemenkes, AMLI, MASTAN, IIEA

17. 2019 - 2022 Support IIEA

18. Jakarta, 20 Desember 2023 ISQ Collaborate with AMLI (Asosiasi Masyarakat Laboratoriumbiologi Indonesia)

19. Jakarta, 15 – 16 May 2024 ISQ Collaborate with Ringier AG, Dufourstrasse 23, 8008 Zurich , Switzerland

20. Jakarta, 23 – 24 July 2024 ISQ Collaborate with Ringier AG, Dufourstrasse 23, 8008 Zurich , Switzerland Registration : https ://docs.google.com/forms/d/e/1FAIpQLSe9nMTLOoASlo-W3ueIsWFGKspMt2Pnmdrbtz__q1k8AmVB9A/viewform

21. Jakarta, 23 – 24 July 2024 ISQ Collaborate with Ringier AG, Dufourstrasse 23, 8008 Zurich , Switzerland Registration : https ://docs.google.com/forms/d/e/1FAIpQLSe9nMTLOoASlo-W3ueIsWFGKspMt2Pnmdrbtz__q1k8AmVB9A/viewform

22. Jakarta, 13 – 14 August 2024 ISQ Collaborate with Ringier AG, Dufourstrasse 23, 8008 Zurich , Switzerland

23. Cikarang , 5 – 6 November 2024 ISQ Collaborate with Ringier AG, Dufourstrasse 23, 8008 Zurich , Switzerland