Bernard Arnault entrepreneur seminor .pptx

entrepreneur

1. Bernard Arnault –Entrepreneur of LVHM

2. ARNAULT’s HISTORY Bernard is a CEO of LVMH. He was born on 5 March, 1949. He began his professional career as an engineer.

3. Early Life and Education Arnault is Son of Jean Leon Arnault . Arnault attended high school at Maxence Van Der Meersch in Roubaix. Graduated from   École Polytechnique , France.

4. How he became CEO? Joined his father construction company. H e undertook the reorganization of the Financière Agache . By 1985 , Arnault was the CEO of Dior. In1987, He was working in LVMH. By1989, He become majority shareholder and after he was CEO of LVMH.

5. MANAGEMENT STYLE He is an aggressive leader. Dominate nature Enhancing the quality Modify and enhance performance Ability to manage

6. LVMH - Louis Vuitton Moet Hennessy

7. ABOUT LVMH Founded in 1854 after merger of Louis Vuittion with Moet Hennesy . Formed by Bernard Arnault in 1984 It engages in the manufacture of luxury goods.  The French company is headquartered in Paris, France .

8. List of LVMH Products Wines & Spirits Fashion & Leather Perfumes & Cosmetics Watches & Jewelry Selective Retailing Other activities and eliminations

9. 1.)Wines and Spirits LVMH renowned some wines brands. It is located in Champagne, Bordeaux It is a collection of rare brands 2.)Leather and Fashion Goods T he “raison d’être” of the Houses in LVMH’s Fashion & Leather Goods sector . In order to guarantee a fitting environment for their exceptional products

10. 3.)Perfumes & Cosmetics It benefit from exceptional dynamism. The brands cultivate what makes them unique All are driven by the same values 4.)Watches & Jewelry   The Houses in the Watches & Jewelry sector of LVMH operate in two segments The watchmaking side capitalizes on the complementary positioning of its Houses

11. Compitetion Faced by LVMH Company For luxury brands, maintaining and enhancing desirability is a constant task . Its renowned brand Sephora’s move in China has been more slow and cautious . The profitability of LVMH’s cognac house Hennessy may face trouble in the long run .

12. How It is Different from It Compititors ? Although they are the world's leader in luxury labels, Moet Hennessy Louis Vuitton has some notable competitors . we are able to differentiate ourselves from our competitors by combining innovation with tradition . LVMH's main competitors include: Kering (PPR/Gucci), Richemont , and Hermes .  

13. Why LVMH Is Unique? The combination of creativity and innovation is the foundation of our Maisons . Quality is a pillar of LVMH’s success . LVMH’s dynamic momentum is inspired by an entrepreneurial spirit 

14. THANK YOU CREATED BY – s.pravin