Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline

Imagine you're rowing crew. If even one person rows in the wrong direction, the boat turns in circles.

Your B2B go-to-market is the same way.

Watch to discover how to craft a compelling brand and PMF, as we walk through the critical infrastructure you need, and the reliances and dependences of the core digital marketing disciplines.

You’ll hear:
- Why traditional marketing silos are doomed to fail (now more than ever).
- How to identify your silos and plug your biggest leaks.
- How to successfully integrate brand strategy, digital infrastructure, and pipeline generation.

With Ben Childs and Jordan Gibson, we’ll explore why having a cohesive brand, infrastructure, and pipeline generation effort are critical to success in your business.

If you’re wondering how to create a holistic strategy that avoids the pitfalls of silos and poor content while still driving revenue, then this webinar is for you.

2. The Big
Problem

3. How Did We
Get Here?

6. Get
Aligned
Silo-Breaking Strategies

8. Align on
metrics
-Cost per opportunity
-Closed/Won Revenue
-New customers
-Account activity

9. Align on data
CRM
(e.g. Salesforce)
MAP
(e.g. HubSpot)
CDP
(e.g. Segment)
Analytics
(e.g. Google Analytics)

10. Silo-Breaking Strategies

Get
Aligned

11. Silo-Breaking Strategies
Get
Aligned
Get
Aware

17. Put the
marketing
org down
on paper

19. Silo-Breaking Strategies
Get
Aligned
Get
Aware

20. Silo-Breaking Strategies
Get
Aligned
Get
Aware
Connect
the Dots

21. Ask the right questions
See Handout
Interconnectedness Questions:
●Brand <> Digital Infrastructure
●Digital Infrastructure <> Pipeline Generation
●Pipeline Generation <> Brand

22. Continue Expanding

23. Summary