Beyond Traditional Selling: How You Can Leverage Modern Channels For Growth Today

Selling in 2024 is tough. People are busier than ever, harder to reach, and are constantly being bombarded with irrelevant noise.

The solution? – Modernize how you sell.

Shaheem Alam, CEO at FiveRings, has spent the last 10 years building high-performing sales teams and growing his business (a full-service agency). At any given time, Shaheem and his team are helping 40+ B2B companies grow their sales.

What you'll learn:

* why traditional selling no longer works

* new ways to reach prospects you would normally miss out on

* how to get more market share by modernizing how you sell

* how to use channels like LinkedIn and cold calling in 2024 to book sales meetings

1. BEYOND TRADITIONAL SELLING:

How You Can Leverage Modern
Channels for Growth Today

SHAHEEM ALAM
CEO at FiveRings Marketing

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The way we sell in the B2B space has changed.

Connecting with people through traditional channels
has become increasingly challenging.

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Challenges with Traditional Selling

Hitting delete is People are ‘busier’ Due to remote
easier than opening and have short work, people are
attention spans harder to re:

Prospects are The range of
bombarded with a prospects is too There's limited
lot of ‘noise’ - full broad to know how reach & scalability
inboxes, spam to reach them
filters

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After seeing the challenges we face with
traditional selling, one thing is clear:

Not all buyers are the same.

Many are beyond our reach if we stick to a
traditional approach.

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Types of Buyers

The Face-to-Face The ‘Do my own The ‘I can figure it
Relationship Buyer Research’ Buyer out myself’ Buyer

The Status Quo
Buyer

6. 2024

(© FiveRings Marketing

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How do we break through that wall?
How do we modernize?
How do we get more market share?

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You go Beyond Traditional Selling

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Linkedin as a Sales Tool

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Determine why you are reaching out to
certain accounts instead of others

Conduct research to see if the prospects
company has plans for expansion, funding, etc

Look at leading and lagging indicators to
TARGETING decide which companies to target
Determine who you will be reaching out to
in those targeted companies

Identity different ways of finding qualified
people

90000

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© Have the right messaging that will resonate
with each buyer persona

MESSAGING © verest your messaging

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EVALUATION

Monitor your stats to see if your messaging
is working: 20% connect rate, 50% reply
rate, 15% booking rate

If messaging is not working, adjust it

Do this process on a large enough scale
to get results

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Y DOS

Make sure you follow up multiple times

Optimize your LinkedIn Profile to appeal to
your target market and avoid looking salesy

Stick to the 100 invites per week limit.
Spread your activity to 15-20 per day

Your CTA should be soft and should just ask
for a conversation, not a meeting or a call

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Don’t sell or ask to meet in your initial
invitation message, keep it brief. Simply
request to connect

Don't send a Calendly link. Always
suggest time slots

Don't send long essays. Keep it short
and concise

Don't take days to respond. When
you've captured interest, act on it ASAP!

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Cold Emails in 2024

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LANDING IN
THE INBOX

Get technical domain settings right - SPF,
DKIM, DMARC

Be on the lookout for Google's security and
privacy policies

Be aware of spam filters

Ramp up sending volume slow from 10/day up
to 80-100/day over the course of a month

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Run high volume of emails because people
don't read their emails anymore

Run multiple email domains, about 40 different
domains approximately

Run different email sequences

SETUP

Have different copies of all the sequences

Have a database that's not too expensive to
get you accurate emails

Get contacts from Linkedin and get the
emails from that lead list

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EVALUATION

9000

A/B test your email sequences

If sequences are not working, update them

Stay on top with your follow ups until the
meeting with the prospect is booked

Aim for a 40% open rate to ensure emails
are landing in the inbox

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Is Cold Calling Dead?

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SETUP

2024

9000

You need a database to get the mobile
numbers

Create a calling script for each buyer persona

Do at least 100 dials per day to book 8-10
meetings per month with a parallel dialer

Use local presence to mimic the phone
number of the location you are calling

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Do tons of dials because pick-up rates
are just 5-7%

© Do your call backs

A/B test your opening lines

EXECUTION

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Monitor your stats. Aim for the following:
5% pick up rate, 50% conversation rate,
30% booking rate

EVALUATI O N © Update the calling scripts when necessary

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At this point, you have two options:

Option 1 Option 2
y y
do it yourself outsource to a

lead gen agency

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What do lead generation agencies do?

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BACK THEN

Agencies would just sell you a list
of 5,000 leads. You will then call
all leads on the list, but only two of

them!would pickup. Agencies handle everything. They set up

all channels the right way, with the right
tools, processes, messaging, and teams,
providing a scalable, predictable, and
repeatable pipeline.

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experienced reps that RAMP fast

calendar filled with qualified
sales meetings

repeatable sales process
and predictable sales funnel

What do YOU gain from partnering
with a lead gen agency? flexibility to scale up and
down as needed

hands off top of funnel

deep, insightful market data

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Q&A

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Get your FREE Market Analysis

Determine:
Message Shaheem

which channels are best for your
product and market @)

a HOW müchits Invest [email protected]

(2, potential ROI ©

(416) 839 - 9196