common Tones Neutral – informative, impartial, instructive Positive – approving, admiring, sincere, serious, philosophical, eager, questioning, skeptical, amusing, sorrowful, mournful, nostalgic, sad, critical Negative – angry, critical, fault-finding, complaining, whining, harsh, mean-spirited, shrill, inflammatory, sentimental, gushy, sarcastic Try this one again: Is ticket scalping really a rip-off? We must first recognize that such ticket resales are voluntary transactions. If both buyer and seller did not expect to gain from the exchange, it would not occur! – Campbell R. McConnell and Stanley L. Brue “Ticket Scalping: A Bum Rap” * Does the word “scalping” have a positive or negative connotation? What about the word “rip off”? These words reveal that the author is somewhat negative. It is a somewhat angry or critical tone.