Bid and Tender Management | Madrigal Communications

A new financial year means more tenders—and more deadlines. This presentation shows how Madrigal Communications delivers effective bid and tender management. Learn how our structured approach helps organisations meet funder requirements, reduce risk, and submit on time—every time.

Visit Here:- https://madrigal.com.au/bid-management/

1. UNIQUE SELLING POINTS IN TENDERS MADRIGAL.COM.AU JULY 2025 HIGHLIGHTING YOUR

2. HIGHLIGHTING YOUR UNIQUE SELLING POINTS IN TENDERS – By Tim Entwisle A strategy-first approach to bid and tender management Why clear differentiation matters in competitive bids How to identify and communicate your strongest qualities Insights from successful projects across sectors

3. WHY DIFFERENTIATION WINS TENDERS Stand out in a crowded field Tendering is not just about capability—it’s about distinction Assessors compare responses feature by feature Your unique selling point (USP) may be the deciding factor

4. Planning, coordination and compliance Developing a compelling response strategy Managing writing, design, approvals and submission DEFINING BID AND TENDER MANAGEMENT What does it involve?

5. Response must speak to the criteria and show what makes you different Avoid generic content—focus on relevance Connect your strengths to the buyer’s goals WHERE DIFFERENTIATION FITS IN Your bid strategy must define your edge

6. ? STRATEGY FOR IDENTIFYING YOUR USPs What do you do better than your competitors? Finding what sets you apart Do you offer innovations in delivery, cost control, or outcomes? What do your past clients value most about your work?

7. BUILDING YOUR USP INTO THE BID Make it part of the narrative Don’t isolate it—embed your USP in methodology, experience, and capability Use consistent language to reinforce your key message Link it to real project outcomes

8. CASE STUDY Winning a state infrastructure tender REGIONAL CIVIL CONTRACTOR USP: Integrated delivery model with in-house design and project teams Bid strategy focused on schedule certainty and cost efficiency Outcome: Successful award due to clarity of value and execution strategy

9. CASE STUDY Winning in the community services sector INDIGENOUS TRAINING PROVIDER USP: Cultural mentoring embedded throughout program delivery Clear articulation of social and economic outcomes Successful bid helped secure multi-year funding

10. Buried strengths: USPs that appear once and are forgotten Overuse of generic claims: “experienced team” is not enough Misalignment: strengths that don’t align to the buyer’s needs COMMON PITFALLS TO AVOID Don’t let your advantage get lost

11. TOOLS THAT SUPPORT DIFFERENTIATION Support content matters Capability statements tailored to the tender Project summaries that reinforce your edge CVs that show relevant expertise, not just titles

12. Technical compliance must be matched by narrative clarity PUTTING IT ALL TOGETHER Bid and tender management is about structure and story Your USP is only effective if it’s clearly understood by assessors Aim for clarity, alignment and value at every stage

13. NEED HELP DIFFERENTIATING? madrigal.com.au | 1300 77 88 18 More information: https://madrigal.com.au/bid-management/ Speak to the team Bid and tender management that clarifies your edge Structured content, guided writing, and sector knowledge

14. THANK YOU FOR ALL YOUR ATTENTION END SLIDE MADRIGAL.COM.AU