binanceitsroleinthecryptoecosystem-191119132408 (1).pdf

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1. exchange the world

2. ●Introduction to Binance
●Consumer Motivation, Perception, Decision-
Making, and Demographics
● Impact of Social Media and Communication
●User Experience and Service Quality (Staking,
P2P, Futures)
●Differences Between Local and Global Users
(Uzbekistan Case Study)
Binance and its Role in the Crypto Ecosystem

3. Binance Exchange is the leading global cryptocurrency exchange by trading
volume, with users from over 180 countries and regions.
Capable of processing more than 1.4 million orders per second, Binance is one
of the fastest cryptocurrency trading platforms in the world. The platform
focuses on security, robustness and execution speed—attracting enthusiasts
and professional traders alike.
For more information, visit: https://www.binance.com
THE WORLD’S LEADING
CRYPTO EXCHANGE

4. The global cryptocurrency market has grown rapidly in recent
years. By the summer of 2025, the total market value exceeded
$4 trillion. This growth has intensified competition and
attracted many new participants. In this context, Binance,
founded in 2017, expanded rapidly, reaching 170 million users
in 2024 and attracting over 275 million users by mid-2025.
These figures demonstrate Binance’s growing reliability and
leading position in the global market.
Binance and the Overall Growth of
the Cryptocurrency Market

5. Binance
holds a near-monopoly share in the centralized
exchange (CEX) market. According to 2025 data,
Binance occupies 41.7% of the global CEX market,
followed by OKX (16.2%) and Bybit (12.5%). This
indicates substantial global volume and liquidity,
allowing Binance to offer users a wide range of crypto
assets, services, and investment opportunities. At the
same time, increasing general interest in
cryptocurrencies, innovations (e.g., DeFi, NFTs), and
clearer regulatory frameworks will likely sustain growth
rates in the market..

6. 1,400,000 Tx/s
No. 1 Volume @ <1% load
Best Security & Performance

7. 50%
market volume on majority of listings
Liquidity
More than
$2 bn
daily trading volume on average
Approximately

8. Global Compliance Network
4
Fully compliant operating businesses
4
across Continents
14
In talks with regions

9. acceptance rate on projects applying to list
Quality Project Selection
Less than 3%

10. satisfaction rate
Leading Customer Support
95%
of tickets solved in 24 hours80%

11. Countries &
regions
Users from
180+
Countries &
regions
Team members from
40+
Languages
Interface in
32+
Binance is GLOBAL

12. Community Comes First
Followers on
Social Media
More than
30mln
Users on
Telegram
More than
329k
Language Groups
on Telegram
More than
40

13. The Binance
Ecosystem
Binance
Exchange
Futures
P2P
Charity
Launchpad
Trust
Wallet
Academy
Research
Labs
Info
Fiat Gateways:
⬩Uganda
⬩Jersey
⬩Singapore
⬩Australia
⬩US
DEX & Chain
UGX
GBP/EUR
SGD
AUD
USD
X

14. Fiat-to-Crypto Gateways
Binance’s cutting-edge trading technology powers fiat-
to-crypto trading platforms around the world.
With familiar user interfaces and the industry’s lowest
fees, these easy-to-use exchanges are powered by
experienced local partners and offer lightning-fast
crypto trading with fiat currencies, including:
●Singapore Dollars (Binance.SG)
●British Pounds and Euros (Binance.JE)
●Ugandan Shillings (Binance.co.UG)
●US Dollars (Binance.US)

15. Modern and Secure Blockchain with
Instant Transaction Finality
Binance Chain, a blockchain software system developed
by Binance and the community, is a community-driven
project with developers and contributors from all over the
world.
Binance DEX is the decentralized exchange feature
developed on top of the Binance Chain blockchain:
https://www.binance.org/
1”
Block time & instant finality
1000+
TPS

16. Consumer Motivation,
Perception, Decision-Making,
and Demographics
Demographics
Among Binance users, young people and men are
predominant. According to official statistics, in 2025,
32.14% of Binance users are aged 25–34, and 21.55%
are 35–44 years old. Demographically, more than
70.67% of users are male, while 29.33% are female. This
trend shows that younger and tech-savvy men are more
active in the crypto market. This demographic profile
likely correlates with access to crypto information,
technical literacy, and risk tolerance.

17. @BinanceX

18. Consumer Motivation and Decision-
Making
Income and Innovation: Most crypto investors enter the
market seeking high returns and technological innovation.
Research indicates that the uniqueness, innovation, and
potential high profits of cryptocurrencies are key drivers
attracting users. For example, in Central Asia, investors
view crypto assets as long-term investments to achieve
high returns.

19. Information and Social
Influence:
Social networks and communities significantly influence
crypto-related decisions. Social media platforms (Twitter,
Telegram, Instagram) provide news, expert advice, and
updates that shape investment choices. Many users first
learn about cryptocurrencies through social media. User
perceptions of ease of use and reliability also impact
decision-making. Binance’s interface and informative
resources enhance user experience.

20. Risk and Security:
Users are concerned about risk and security. Global
surveys show that approximately 40% of crypto
holders do not fully trust technology’s security.
Alongside convenience, users consider the security of
online wallets, the legality of transactions, and
converting crypto to fiat. Binance mitigates these
concerns through user-friendly, secure interfaces,
encryption, and educational resources.

21. Impact of Social Media and
Communication
Social networks play a significant role in the
cryptocurrency market. News, memes, and expert
opinions on platforms like X (formerly Twitter) and
Instagram inform the public and influence market
trends. High-profile individuals (e.g., Elon Musk) can
cause significant price fluctuations through a single
post. However, misinformation and manipulation also
exist, requiring user vigilance. In summary, social media
acts as a catalyst for market activity, while verifying
information is crucial for responsible decision-making.

22. User Experience and Service
Quality (Staking, P2P, Futures)
Staking and Binance Earn Services
Binance Earn and staking programs allow users to earn
passive income. In 2025, approximately 40% of users
participate in staking and savings programs. Over $500
million has been deposited in the Earn program, with
users locking BNB, ETH, and ADA for interest earnings.
These programs enhance user experience by providing
additional income opportunities.

23. P2P Trading
P2P services enable users to exchange crypto and fiat
directly. In countries like Uzbekistan, P2P plays a crucial
role where traditional banking is limited. However, as of
May 27, 2025, Binance P2P services for Uzbek citizens
were suspended due to local regulations. Users now rely on
local payment systems and bank cards for deposits and
withdrawals. Binance ensures full security and stability of
users’ funds.

24. `
BNB
BNB is the native asset on Binance Chain, a decentralized
blockchain software system. The coin has multiple forms of
utility and powers the Binance Ecosystem as its underlying gas.
With a $182 billion market cap, BNB is the seventh largest
cryptocurrency and one of the best performing cryptocurrencies
of 2024 and 2025

27. Trading Volume
Rankings
From 0 to #1 in 5 months
No.51
Day 42 Day 92 Day 156 Day 165
No.10 No.3
World
No.

28. Binance futures trading is highly active. In 2025,
approximately 65% of users trade futures, reflecting
high leverage (50–125x) and market coverage.
Futures trading carries significant risks, so Binance
provides risk management tools, demo portfolios,
and educational resources. Overall, continuous
improvement of staking, P2P, and futures services
enhances user satisfaction.
Futures Trading

29. Differences Between Local and Global
Users (Uzbekistan Case Study)
Binance users are distributed worldwide. In 2025, India had over 103 million
users, the US 55 million, Brazil 25.9 million, and Nigeria 22 million. In Central
Asia, Uzbekistan leads crypto adoption, ranking 33rd globally on the Chainalysis
Global Adoption Index, while Kazakhstan ranks 57th.
Locally, regulation and infrastructure are key differentiators. Uzbekistan’s
National Agency for the Projects of Priority Development (NAPP) regulates
crypto, and unlicensed trading can lead to fines or legal action. Banks are
cautious, and P2P operations are partially restricted. Binance collaborates with
partners like Coinpay to enable lawful deposits and withdrawals. Local
competition exists, including Lockton Finance, UzNex, and Paynet Crypto,
fostering innovation and choice.

30. Conclusion and Recommendations
Conclusion and Recommendations
Binance user behavior is shaped by both global and local factors. Its leading global
position and rapid user growth (over 275 million in 2025) provide great
opportunities. Most users are young and tech-savvy, but security and reliability
concerns remain. Social media accelerates decisions, highlighting the importance of
accurate information.
Recommendations:
Security and Education: Regularly inform users about wallet and transaction security.
Expand Binance Academy resources and provide simple educational materials while
strengthening phishing protections.
Collaboration with Local Regulators: Adapt services to local regulations. In
Uzbekistan, partnerships (Coinpay, NAPP) allowed lawful access. Binance should
replicate this approach globally to build trust.

31. Thanks for us