Binny bansal & sachin bansal

Presentation about Binny Bansal & Sachin Bansal

2. BINNY BANSAL SACHIN BANSAL

3. BINNY BANSAL
➢Born in 1982 –chandigarh
➢Studied at IIT delhi
➢He had been rejected by Google twice
➢He worked with sarnoffcorporations for a
while
➢He developed a lane sensor device for cars
which would warn you and beep
automatically if you changed lanes without
giving a signal while his working in sarnoff
➢He worked for amazon up to 9 months

4. SACHIN BANSAL
➢Born 1981-chandigarh
➢Graduated from IIT delhi
➢In 2005 Joined in a company called Tech
span and worked up to few months
➢In 2006 joined in amazon.com India as a
senior software engineer.
➢He left the amazon 2007

5. The big step
Binnyand sachinbansalleft from amazon to start
their own dream.
They initially thought of starting a comparison
search engine but realized that the market for e-
commerce in India was very small
Sachinand binnyrode their luck but to overlook it
is a cognitive failure called survivorship bias .
Entrepreneurial success is not predictable even in
hindsight . There is no frame work that we can use
to reduce success and failure.

6. FLIPKART
Every story in inevitably centered around flipkart.
There is admiration for what flipkart’sfounders
have achieved and genuine cheer, the media
painted them as “technology super heros” who
deserves to be idolized.
They choose entrepreneurship because they saw a
good opportunity in the market around e-
commerce. Also regular job was not as challenging.
Flipkartwas started by binnybansalwith sachin
bnasalon 5
th
September 2007 and website was
launched on 15
th
October 2007.

7. When we started flipkart, we were really
focusing on books , just one category and
focusing on getting customer experience for
our books and we take as easy to sell books
through online.
And we used to stand out side gangaram
book store on a street of delhiand handover
flipkartbook marks to the people coming out
with books
-Sachinbansal

8. The mistake they made was that they thought
selling electronics would be exactly like selling
books .
Online shoppers in the early days were far more
‘risk-averse’ when it comes to purchasing high
value electronics vslow value books
Cut throughout competition, flipkartfaced losses
many times
Due to international competitor such as
amazon.com ,ebay.com , alibaba.com flipkarthas
to change its strategy according to the competitors

9. MARKETING
Big saving days
FlipkartSummer sales
Super coins days
Best of season sales
Monsoon appliances dhamaka
And for festivals
Flipkartnewyearsale
The republic day sale
Valentines’sday sale
Holisales
Big freedom & independence day sale
Rakshabandansale
Big billion days sale
Dussehrasale
Diwali sale
Christmas sale

10. FLIPKART SUBSIDIARIES
Flipkarthas subsidiaries like
Myntra
Phonepay
E bay
Ekart
Jeeves
Jabong
Today flipkarthas over 100 million registered users and 100
thousand sellers, and 21 state-of-the-art warehouses.it also
boats about 10 million daily page visits
It is recently launched a digital platform for kiranasand MSMEs
in october2020

11. In 2015, binnyalong with sachinwas named as the
86
th
richest person in India with the net worth of
$1.3 billion by forbs India rich list.
India today ranked binny#26
th
along with sachinin
India’s 50 most powerful peoples list of 2017.
Flipkartgot nominated for ‘indiaMART’ leader of
tomorrow awards 2011
Best entrepreneur of the year award to sachin
bansalin 2013
Business excellence award for flipkart

12. Flipkartwere developed so well and in 2018
walmartacquired $16 billion that is 77% stake in
flipkartgroup, which was the largest online e-
commerce acquisition in the world In the period.
After acquisition binnybansalassumed the role of
chairman and continued as group CEO. He
resigned from flipkartin November 2018 on
allegations of personal misconduct.
Sachinbansalis still in the position as a chairman
in flipkart

13. KARISHMARAO
“What separates good content from great content
is a willingness to take risks and push the
envelope”