Black Friday Online Buying Behavior – Insights from BusinessLeague.com

Discover how consumers actually buy online during Black Friday week. This data-driven presentation reveals when shoppers make their purchases, how long they take from click to checkout, and what categories dominate – from fashion and beauty to books and baby products.

Based on data from BusinessLeague.com, the largest Cost-Per-Sale affiliate platform in CEE, with over 15.2M sales, 791M clicks, and €759M in total sales value, this study highlights real behavioral patterns that e-commerce businesses can use to boost conversions.

Whether you’re a marketer, affiliate, or e-commerce manager, you’ll gain valuable insights into the psychology of online shopping during the biggest sales event of the year.

1. Black Friday online buying
behavior

2. WHEN are your customers
buying online?

4. How is the MOMENT of a
purchase influence
your conversion rate?

6. HOW FAST are your customers
buying?
The time from click to
purchase

8. BusinessLeague.com
Affiliate platform for e-commerce at Cost Per Sale
Since 2010: 15.2M sales, 791M clicks, €759M sales value
700+ e-shops are promoted by 5,000+ marketers at a Cost Per Sale model.

Pay Per Click agencies
Cashbacks/coupons
Price search engines
Influencers
Product aggregators

9. How are people buying online


During Black Friday week

11. How are people buying online

Beauty Products

During Black Friday week

13. How are people buying online

Fashion

During Black Friday week

15. How are people buying online

Baby & kids products

During Black Friday week

17. How are people buying online

BOOKS

During Black Friday week