Blinkit Business Model: Operations, Revenue & Market Insight

Discover the Blinkit Business Model, including its operations, revenue streams, and strategies behind India’s leading quick-commerce platform.

1. Business Model Canvas
For Partners
For Delivery Partners
For Customers

10 minutes)

urgent needs

(groceries, fresh
produce, electronics,
daily essentials)

reliability

access

groceries, birthday cakes,
or instant electronics
Value Propositions
irect access to a massive
urban audience
ero hassle with last-mile
logistics
pp-based advertising
and visibility
ata-driven insights
and analytics
ctionable consumer
behavior data
lexible working hours
air incentive structure
pp-based operational
guidance
ynamic routing and
real-time assignments

convenience and speed
usy professionals and
families

fresh produce, and daily
essentials
mergency shoppers
requiring instant delivery
MCG companies and
consumer goods brands
ocal stores and vendors
ig workers as delivery
partners
Customer Segments
Channels
Customer Relationships
Key Resources
Key Activities
obile App & Website (core
platforms)
Notifications & Email
campaigns
ocial Media (meme-driven
content for younger audiences)
endor Dashboards for partner
management
ross-platform integration with
the Zomato ecosystem
elf-service app experience
with chat/call support
elf-service app experience
with chat/call support
pp development and UX
optimization
endor dashboard
management with a dedicated
success team
pp-based guidance for
delivery partners
zed offers and
promotions
eal-time tracking and updates
xtensive delivery fleet network
I-driven technology for
forecasting and routing
dvanced data analytics
capabilities
rand value and Zomato
ecosystem integration
onsumer behavior and
performance insights
ark store inventory
management and operations
ynamic routing and delivery
assignment
yperlocal delivery fleet
management
endor onboarding and
relationship management
arketing campaigns and
customer retention
Key Partners
Cost Structure
Revenue Streams
MCG brands, local suppliers,
and farmers
I, wallets,
cards)
ogistics and supply chain
partners
loud and technology
infrastructure providers
omato/Eternal Ltd for
ecosystem synergies
echnology development and
platform maintenance
ark store operations and
inventory management
elivery partner payouts and
fleet management
arketing, promotions, and
customer acquisition
endor support and onboarding
services
nfrastructure expansion (₹370
crore capex for dark stores in
2024)
elivery fees (on low-value
orders, free above thresholds)
endor commissions
(percentage of each order)
dvertising & promotions
(sponsored listings, banners)
ubscription/Priority services
(premium delivery plans)

ross-platform synergies within
the Zomato ecosystem
cale economies through dark
store optimization