Blinkit_Lean_Canvas_Presentation_Final.pptx

PPT OB BLINKIT

1. Lean Canvas – Blinkit Groceries in Minutes Presented by: Kinjal Aggarwal Roll No: BCH/24/174

2. Problem - Urban consumers lack time for grocery shopping. - Traditional grocery stores have limited stock & slow service. - Online grocery delivery often takes hours or days. Existing Alternatives: BigBasket, Zepto, Dunzo, Local kirana stores

3. Customer Segments - Time-sensitive urban consumers - Working professionals - College students & young adults - Families in metro cities

4. Unique Value Proposition “Get groceries and essentials delivered in 10–20 minutes.” - Hyperlocal, ultra-fast delivery - App-based ordering experience - Wide range of essential products

5. Solution - Micro-warehouses (dark stores) for faster delivery - Location-based order routing - Real-time inventory tracking & delivery management

6. Channels - Blinkit mobile app and website - Digital ads (Instagram, Google, YouTube) - Push notifications and referral programs - Zomato ecosystem (since acquisition)

7. Revenue Streams - Delivery charges - Commissions from listed brands/sellers - Sponsored product listings - Subscription (Blinkit Pass)

8. Cost Structure - Warehouse setup and maintenance - Rider salaries and logistics costs - App development & tech infrastructure - Advertising and customer acquisition

9. Key Metrics - Average delivery time - Number of daily active users - Order frequency per user - Customer acquisition cost (CAC) vs. Lifetime value (LTV)

10. Unfair Advantage - First-mover advantage in India’s quick-commerce segment - Backed by Zomato (logistics + funding + customer base) - Strong hyperlocal delivery model with optimized dark stores - Brand recall due to 10-minute delivery promise

11. Thank You For your time and attention. Presented by: Kinjal Aggarwal Roll No: BCH/24/174